Doyle Buehler is world-recognised business strategist, author and speaker. Seeing the confusion around how to create an online strategy that was simple and effective Doyle found a new passion – ‘The ROI Method’. It’s his system for taking control of the chaos business owners find their web strategies in, and re-organising it into a simple yet devastatingly effective structure which generates a flood of profitable new business. Doyle has more than a decade of direct business leadership experience, and he has seen wonderful things happen for businesses online as a result of his work – including creating improved profits and strengthening organizations, both online and off.

1. Digital Leadership In
The Age Of Overwhelm
www.thedigitaldelusion.com
Doyle Buehler
@doylebuehler

2. Hello, My Name is… Doyle Buehler
•Multiple digital start-ups since 2002
•Digital Agency/Media “insider”
•Judge for Australian Web Industry Association 2014
•Presenter for the Australian Marketing Institute Congress 2014

3. How I spent $250,000+ on a website

4. Deadly Digital
)1 300 681 911 * doyle@TheDigitalDelusion.com  www.TheDigitalDelusion.com

5. What Questions Do
You Need To Answer
About “online”?
1 _______________________
2 _______________________
3 _______________________
Download the Slidedeck@slideshare http://bit.ly/doylebuehler03

6. What Are Your Online
Challenges/Problems?
1 _______________________
2 _______________________
3 _______________________
Please share @doylebuehler #digitalleadership

7. Want To Win A Paperback Copy of my
book on Digital Leadership, “The Digital
Delusion: How To Overcome The
Misguidance & Misinformation Online”?
Tweet @doylebuehler
#thedigitaldelusion
#digitalleadership

8. Online Ain’t What It Used To Be

9. What Elements
are You Using
In Your
Business?
Are you able to use all
of them effectively,
simultaneously?

10. No Silver Bullets

11. The Knowledge

13. Are You Missing 67% of
Your Market?
The people that are perfect, ideal clients for you
can be broken down into the following
percentages:
• 3% - “ACTIVELY” Shopping & Ready To Buy
• 7% - “OPEN” to You
• 30% - “AWARE” for the future
• 30% - Currently “UNCONSCIOUS” of You
• 30% - NEVER

14. Definition of a Leads/Sales Funnel
“Just because they are not actively
shopping, doesn’t mean they will never
buy from you!”
Effective Digital Leadership is about being able to
move people into your own conversion/sales/lead
funnels… NOT just about a single transactional sale

15. INFLUENCE To ACTION
• Move your
attendees to your
own lists and own
pages.
• Not about
“engagement”
• About Digital
Leadership &
INFLUENCE

16. Too Much Like Work?

17. Are YOU Ready To Build Your Digital
Leadership?

19. Authority & Awareness

20. Influence & Inspiration

21. Knowledge & Expertise

22. What Is Digital
Leadership?
1. Authority & Awareness
– Brand credibility & Relevance
– Does your audience know you exist?
2. Influence & Inspiration
– Brand “active” audience
– About “you”!
3. Knowledge & Expertise
– Expertise in your industry/niche
– Combining all the elements of digital media

23. You Too Can Be ONE! Only $49.95

24. • Strategy – WHY?
• What are you “about”?
• What is your value (WIIFM)?
• How does digital “fit” across your online
ecosystem?
• Your Content Strategy – WHAT?
• Your Stories
• Your Value
• Conveying your value & stories
• Your Customer Personas

25. What Are YOU Going To “TALK”
About?

26. Your CONTENT Drives
Your Audience
• What is YOUR Original Content?
– Not all sales
– Your Business Value
– WIIFM? “What’s In It For Me”
• Where is your Digital Leadership?

27. What Do You DO with Your Audience?

28. HOT Seat
• Are You Showing
Your Digital
Leadership?
• What Is Working
Well?
• What Isn’t
Working?
• What IS your
online Return on
Investment?

29. A Few Last Words
1. Consistently deliver your value
• Educate
• Inform
• Delight
2. Insights – Insights – Insights!
• See what is working and what is
not
3. DON’T HARD SELL – INFLUENCE TO
ACTION
4. Your Value & Your Content? HOW do
you deliver it?
5. Your ROI? WHERE is the Money? Move
your fans to your own lists and own
pages.

30. What’s Next?
• Let’s connect! Linkedin, Twitter, Facebook –
Search ‘Doyle Buehler’
• Need any Tips? Please email me with ANY
questions doyle@thedigitaldelusion.com
• Call me 0413106880
Thank Your For Attending!

31. Download the
Free eBook NOW
From
www.thedigitaldelusion.com/2
)1 300 681 911 * doyle@TheDigitalDelusion.com www.TheDigitalDelusion.com

32. FREE Prize Inside!
Win A Paperback Copy of my book on
Digital Leadership, “The Digital Delusion:
How To Overcome The Misguidance &
Misinformation Online”
Tweet @doylebuehler
#thedigitaldelusion
#digitalleadership

33. Are You Ready to
“Click To Save The World”
• Main Site: www.thedigitaldelusion.com
• Full Book Download Page (Free Digital PDF Copy):
www.thedigitaldelusion.com/2
• LinkedIn: http://au.linkedin.com/in/doylebuehler/
• Facebook: https://www.facebook.com/doyle.buehler
• Twitter: @doylebuehler www.twitter.com/doylebuehler
• email: doyle@thedigitaldelusion.com
• Mobile +61 413 106 880
• Download the slide deck: http://bit.ly/doylebuehler03

34. MISTAKE #2: No Content
Are you a do-er or a copy-er?
• What’s Your Content Plan?