The document discusses persuasive design, which aims to motivate users to complete tasks. It defines persuasive design as making experiences more engaging and effective by using visual elements, images, and compelling content. The document contrasts persuasive design with user-centered design, which focuses on usability. It provides examples of persuasive techniques like social validation, scarcity, and trust to influence users and encourage actions. Finally, it argues that the best user experiences combine usability and persuasive strategies.
