CMO2020.com - Blog of Foresighted CMOs.

1. cmo2020
back to the future
concept primer
cmo2020 © yash mehta

2. cmo2020.com?
an online forum for global consumer brand marketers
 to exchange similar problems with like professionals
 to share best practices used to address key issues
 in the fields of marketing and consumer behavior
 to discuss anticipated market dynamics
 in the context of ongoing power shifts
cmo2020 © yash mehta

3. power shifts
partial list
 ~8 billion people
 tech enabled ‘scientific’ targeting
 ROI measurement - the norm
 the rise of media investment management
 gen Y rules
 rise and rise of the East
 change of brand ownership (old heritage with new kings)
 the 20/20 cmo (a p&l role; left side + right side)
cmo2020 © yash mehta

4. how cmo2020?
 20 weeks of blogs by key global marketers thru 2011
 published as a book (20 interviews/20 articles)
 content selected socially by cmo2020 community/editors
 global cmo2020 meet-ups in key cities
 community newsletter
cmo2020 © yash mehta

5. potential participants
 Emmanuel Perrin, CEO - Cartier - North America
 Louis Desazars, CEO - Nars Cosmetics
 Kiran Khalap, CEO - Chlorophyll
 Richard Lennox, CMO - Zales
 Dick Patton, Partner - Egon Zehnder, CMO Practice*
 Anand Mahindra, CEO - Mahindra & Mahindra*
*confirmation to participate in progress
cmo2020 © yash mehta

6. next steps
• refine thesis & format with feedback from advisors
• finalize list potential global participants
• create package to engage potential participants
• create digital marketing campaign for readers
cmo2020 © yash mehta