Google to Bring New Advertising Clients to the FashionTV Network

1. Google TV Ads Platform Adds FashionTV to its Inventory
Google to Bring New Advertising Clients to the FashionTV Network
NEW YORK, NY (November 5, 2010) – FashionTV (FTV) network will partner with Google TV Ads to
make its cable advertising time available through Google’s TV Ads platform. FashionTV, the global leader
of fashion & life style channel reaching 350 million homes worldwide will expand its reach to a wider
range of advertisers, including those that are new to the medium.
Now, advertisers that use the Google TV Ads platform can reach the well-off, trendy, young audience of
FashionTV. They can also gain access to data since the platform reports data from millions of
anonymized set-top-boxes, allowing advertisers to measure viewership of their ads. With this data,
advertisers can better understand what consumers are responding to and adjust their campaigns to
maximize the return on their TV ad investments. Google's digital platform built into the AdWords system
also makes it easier for advertisers to find relevant programming through its keyword and audience
search functionality.
“FashionTV has the wealthiest and most upscale audience that is otherwise hard to reach for many
advertisers. We are pleased to have Google as our partner and we are certain that its involvement will
help us gain more clients and will help our advertisers to learn more about our audience” said Orna
Gusinski, senior vice president of FashionTV.
With Google’s auction-based pricing system, advertisers only pay for impressions delivered. FashionTV
joins Google TV Ads’ growing list of inventory, which also includes DISH Network, DIRECTV, Bloomberg
TV, and History International, among others.
About FashionTV
FashionTV broadcasts in 193 countries to over 350 million households and 7 million public locations
across the 5 continents; it is the only 24-hour fashion, beauty & lifestyle television station worldwide.
Based in Paris, France since 1997, Fashion TV is streamed through 30 satellites and thousands of cable
operators and its content focuses on fashion shows, backstage access, photographers, models and
celebrities.
In North America, FashionTV channel is broadcast in Miami Beach via Atlantic broadband Cables
(channel number 179) and FTV HD is also available all over the USA in English in the Platinum HD
package on DISH Network (channel number 374) and in Spanish via the Dish LATINO Ultimate Pack
(channel number 5304) and as Direct-To-Home via IntelSat 805 satellite. In South America & the
Caribbean, FashionTV Latin feed reaches over 17.5 million homes via Turner Latin.
In addition, FashionTV’s thematic channels and a Video on Demand service is offered via its f.Club
membership for a monthly fee on www.ftv.com and with its cooperation with Google, the new “FashionTV
channel on YouTube” http://www.youtube.com/user/fashiontv has extensive web following (21 million
views in Q2 of 2010). FashionTV is also carried by major mobile phone platforms and on different IPTV
services.
Fashion TV’s Media Contact:
Olga Chepurko
Business Development| FashionTV
olga@ftv.com