The Mojo of Meaning

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At drive virksomheder med formål er som at drikke en potent eliksir. Det er ekstremt kraftfuldt og man bliver afhængig og glad.
Claus Meyer TEDxTalk: www.youtube.com/watch?v=NxlPbnMWOsk
Zappos commercial: http://www.youtube.com/watch?v=UJOpWDR8MZ0

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The Mojo of Meaning

  1. 1. facebook.com/thepurposemakers 19. marts 2013 purpose.dk Ole Kassow Co-Founder at Purpose Makers Co-Organizer at TEDxCopenhagenWednesday, March 20, 13
  2. 2. Ville du arbejde for en psykopat?Wednesday, March 20, 13
  3. 3. Wednesday, March 20, 13
  4. 4. Jack Welch "Shareholder Value was probably the dumbest idea in the world. Shareholder value is a result, not a strategy. Your most important constituents are your employees, customers and your products.”Wednesday, March 20, 13
  5. 5. Profit Begejstrede kunder Top- motiverede medarbejdere Kultur Formål Purpose MakersWednesday, March 20, 13
  6. 6. Kæden er kun så stærk som det svageste ledWednesday, March 20, 13
  7. 7. re t re t vt ret ti e e g e A ak g a g a ng e ng en g E U uWednesday, March 20, 13
  8. 8. A B C Effekten af at belønne toppræstationerWednesday, March 20, 13
  9. 9. Så længe opgaverne kun involverede mekaniske færdigheder, virkede belønningerne som forventet. Men så snart opgaverne krævede bare elementære kognitive færdigheder, ledte en større belønning til en dårligere præstation.Wednesday, March 20, 13
  10. 10. Prisen for mistillidWednesday, March 20, 13
  11. 11. Faktisk 1/10-30/9 Pr. måned Oktober November December Forskel 3 mdr årligt tab SuperBrugsen 65,607 5,467 3,225 2,279 594 -10,304 -30,682 Superbest 13,955 1,163 3,114 4,299 1,666 5,590 -39 Netto 2,626 219 182 0 0 -475 -2,479 Nemlig 33,987 2,832 2,367 5,410 5,660 4,940 11,177 Irma 9,160 763 1,927 337 632 606 3,957 125,335 10,445 10,815 12,325 8,552Wednesday, March 20, 13
  12. 12. På en skala fra 0-10 hvad er sandsynligheden for, at du vil anbefale os til en ven eller kollega? Detractors (bagvaskere) Passives Promoters (fans) 0 1 2 3 4 5 6 7 8 9 10 Net Promoter Score = % promoters - % detractors Source: Bain & CompanyWednesday, March 20, 13
  13. 13. Større, hurtigere, billigere, slemmere, nuWednesday, March 20, 13
  14. 14. Velvilje (T + P + I) S Social kapital TillidWednesday, March 20, 13
  15. 15. Betterness Business BusynessWednesday, March 20, 13
  16. 16. Business Vision Mission Mål- Strategi sætningerWednesday, March 20, 13
  17. 17. Betterness Ambition Intention Begræns- Impera- ninger tiverWednesday, March 20, 13
  18. 18. Begræns- ningerWednesday, March 20, 13
  19. 19. PurposeMakersWednesday, March 20, 13
  20. 20. Wednesday, March 20, 13
  21. 21. Wednesday, March 20, 13
  22. 22. Monday, February 18, 2013Wednesday, March 20, 13
  23. 23. GrundfortællingenWednesday, March 20, 13
  24. 24. Wednesday, March 20, 13
  25. 25. Wednesday, March 20, 13
  26. 26. Wednesday, March 20, 13
  27. 27. Monday, February 18, 2013Wednesday, March 20, 13
  28. 28. Wednesday, March 20, 13
  29. 29. Wednesday, March 20, 13
  30. 30. Arbejdsglæde Positive word-of-mouth Tillid - social kapital Ægte loyalitet Præference Awareness SalgWednesday, March 20, 13
  31. 31. Klogere, sundere, dygtigere, tættere og sejereWednesday, March 20, 13

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