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Schneider Electric Global Operations Leadership Forum 24.06.2013 Ole Kassow

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Schneider Electric Global Operations Leadership Forum 24.06.2013 Ole Kassow

  1. 1. The secret behindsocial media success is...Ole KassowWednesday, June 26, 13
  2. 2. OB -- Danish Champions 1977Wednesday, June 26, 13
  3. 3. OB -- junior team 1978Wednesday, June 26, 13
  4. 4. WHY?Wednesday, June 26, 13
  5. 5. PurposeProfitsWowedcustomersUniquecultureEngagedemployeesWednesday, June 26, 13
  6. 6. Wednesday, June 26, 13
  7. 7. Jack WelchCEO, General Electric 1981-2001Wednesday, June 26, 13
  8. 8. 1 2 3 4 5 60 7 8 9 10Detractors Passives PromotersNet Promoter Score (NPS) = % promoters - % detractors Source: Bain & CompanyOn a scale from 0-10 how likely are you torecommend us to a friend or colleague?Wednesday, June 26, 13
  9. 9. (C + R + I)SSocial capitalTrustGoodwillWednesday, June 26, 13
  10. 10. Wednesday, June 26, 13
  11. 11. Paid Owned EarnedRich mediaadsOnline displayadsVideoadsMobileadsIn-gameadsEmailSearchSMSSocial networkadsTVRadioCinema OutdoorIn-storemediaDirect MailWebsitesMicrositesPodcastsVideoMobile AppsAdvergamesBranded UtilitiesEventsPRSponsorshipBrochuresBlogsUser GeneratedContentBuzzmarketingSocial networkpagesBrandedCommunitiesWord of MouthCustomerfeedbackDIGITALTRADITIONALWednesday, June 26, 13
  12. 12. Wednesday, June 26, 13
  13. 13. Copenhagen Cycle ChicWednesday, June 26, 13
  14. 14. Wednesday, June 26, 13
  15. 15. Wednesday, June 26, 13
  16. 16. Wednesday, June 26, 13
  17. 17. Wednesday, June 26, 13
  18. 18. People Communities Environment FuturegenerationsShareholdersSocialcapitalNaturalkapitalHumancapitalEmotionalcapitalIntellektualcapitalFinancialcapitalProfitsConstituentsPurpose SpaceTypesofwealthWednesday, June 26, 13
  19. 19. Wednesday, June 26, 13
  20. 20. 20Aarhus UniversitetshospitalWednesday, June 26, 13
  21. 21. Wednesday, June 26, 13
  22. 22. LægVejenSwitch DirigerRytterenMotiverElefantenWednesday, June 26, 13
  23. 23. Find følelsenWednesday, June 26, 13

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