1. Betterness
Innovation through collaboration
facebook.com/thepurposemakers 31 January 2013
purpose.dk Ole Kassow,
Co-Founder at Purpose Makers
Co-Organizer at TEDxCopenhagen
Thursday, February 21, 13

2. Thursday, February 21, 13

3. facebook.com/thepurposemakers
purpose.dk
Thursday, February 21, 13

4. Profits
Experience
Engagement
Culture
Purpose
Thursday, February 21, 13

5. Betterness
Business
Busyness
Thursday, February 21, 13

6. Thursday, February 21, 13

7. Thursday, February 21, 13

8. Business is obsolete.
The real question is:
Can companies do more than
just “business”?
Thursday, February 21, 13

9. Thursday, February 21, 13

10. Manipulation
versus
inspiration
Thursday, February 21, 13

11. Service
Features
Price
Quality
Thursday, February 21, 13

12. Price
Thursday, February 21, 13

13. Thursday, February 21, 13

14. Promotion
Thursday, February 21, 13

15. Fear
Thursday, February 21, 13

16. Thursday, February 21, 13

17. Conclusion:
Manipulation works!
But...
Thursday, February 21, 13

18. Thursday, February 21, 13

19. Thursday, February 21, 13

20. d ly d
e e
d e tiv g
g e
g ag c a
A g
a
ng n en en
E U u
Thursday, February 21, 13

21. A B C
Rewarding top performers
Thursday, February 21, 13

22. As long as the tasks involved only
mechanical skills, the incentives worked
as expected.
But as soon as the tasks required
rudimentary cognitive skills, a larger reward led
to poorer performance.
Thursday, February 21, 13

23. Thursday, February 21, 13

24. Thursday, February 21, 13

25. Thursday, February 21, 13

26. “lazy dog” by luckyfukr
http://www.flickr.com/photos/luckyfukr/86880870/
Thursday, February 21, 13

27. The cost of mistrust
Thursday, February 21, 13

28. Faktisk
1/10-30/9 Pr. måned Oktober November December Forskel 3 mdr årligt tab
SuperBrugsen 65,607 5,467 3,225 2,279 594 -10,304 -30,682
Superbest 13,955 1,163 3,114 4,299 1,666 5,590 -39
Netto 2,626 219 182 0 0 -475 -2,479
Nemlig 33,987 2,832 2,367 5,410 5,660 4,940 11,177
Irma 9,160 763 1,927 337 632 606 3,957
125,335 10,445 10,815 12,325 8,552
Thursday, February 21, 13

29. Hos Zane’s tror på de kunderne
Zane’s Cycles
Thursday, February 21, 13

30. På en skala fra 0-10 hvad er sandsynligheden for, at du vil anbefale os til
en ven eller kollega?
Detractors (bagvaskere) Passives Promoters
(fans)
0 1 2 3 4 5 6 7 8 9 10
Net Promoter Score = % promoters - % detractors Source: Bain & Company
Thursday, February 21, 13

31. NPS: 10
Customer: 6 months
Recommended to 30 people
4 or more have become customers
Mark
NPS: 10
Customer: 1 month
Recommended to 20 people
3 or more have become customers
Signe
Thursday, February 21, 13

32. Thursday, February 21, 13

33. Thursday, February 21, 13

34. OPRØR
Thursday, February 21, 13

35. Thursday, February 21, 13

36. Thursday, February 21, 13

37. Business
Vision Mission
Strategy Objectives
Thursday, February 21, 13

38. Betterness
Ambition Intention
Impera-
Limitations
tives
Thursday, February 21, 13

39. Google’s ambition is to
organize the world’s
information and make it
universally accessible and
useful for all
Ambition Intention
Begræns- Impera-
ninger tiver
Thursday, February 21, 13

40. PurposeMakers
Thursday, February 21, 13

41. Thursday, February 21, 13

42. Thursday, February 21, 13

43. Let’s make "strategic limitations" instead
of strategies. Limitations
Ambition Intention
Begræns- Impera-
ninger tiver
Thursday, February 21, 13

44. Allow employees to do Impera-
the right thing tives
Away with “dos” and
“don’ts”
Wegmans decided that
no customer was
allowed to leave
unhappy
37,000 employees
Revenue: USD 5 billion
Employee churn: 7% Ambition Intention
(others 19%)
Begræns- Impera-
ninger tiver
Thursday, February 21, 13

45. Open Arms - Hotel Skt. Petri
Thursday, February 21, 13

46. Thursday, February 21, 13

47. Profits
Experience
Engagement
Culture
Purpose
Thursday, February 21, 13