LAICS 31.01.2013 Sophienberg Ole Kassow
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LAICS 31.01.2013 Sophienberg Ole Kassow Presentation Transcript

  • 1. Betterness Innovation through collaboration facebook.com/thepurposemakers 31 January 2013 purpose.dk Ole Kassow, Co-Founder at Purpose Makers Co-Organizer at TEDxCopenhagenThursday, February 21, 13
  • 2. Thursday, February 21, 13
  • 3. facebook.com/thepurposemakers purpose.dkThursday, February 21, 13
  • 4. Profits Experience Engagement Culture PurposeThursday, February 21, 13
  • 5. Betterness Business BusynessThursday, February 21, 13
  • 6. Thursday, February 21, 13
  • 7. Thursday, February 21, 13
  • 8. Business is obsolete. The real question is: Can companies do more than just “business”?Thursday, February 21, 13
  • 9. Thursday, February 21, 13
  • 10. Manipulation versus inspirationThursday, February 21, 13
  • 11. Service Features Price QualityThursday, February 21, 13
  • 12. PriceThursday, February 21, 13
  • 13. Thursday, February 21, 13
  • 14. PromotionThursday, February 21, 13
  • 15. FearThursday, February 21, 13
  • 16. Thursday, February 21, 13
  • 17. Conclusion: Manipulation works! But...Thursday, February 21, 13
  • 18. Thursday, February 21, 13
  • 19. Thursday, February 21, 13
  • 20. d ly d e e d e tiv g g e g ag c a A g a ng n en en E U uThursday, February 21, 13
  • 21. A B C Rewarding top performersThursday, February 21, 13
  • 22. As long as the tasks involved only mechanical skills, the incentives worked as expected. But as soon as the tasks required rudimentary cognitive skills, a larger reward led to poorer performance.Thursday, February 21, 13
  • 23. Thursday, February 21, 13
  • 24. Thursday, February 21, 13
  • 25. Thursday, February 21, 13
  • 26. “lazy dog” by luckyfukr http://www.flickr.com/photos/luckyfukr/86880870/Thursday, February 21, 13
  • 27. The cost of mistrustThursday, February 21, 13
  • 28. Faktisk 1/10-30/9 Pr. måned Oktober November December Forskel 3 mdr årligt tab SuperBrugsen 65,607 5,467 3,225 2,279 594 -10,304 -30,682 Superbest 13,955 1,163 3,114 4,299 1,666 5,590 -39 Netto 2,626 219 182 0 0 -475 -2,479 Nemlig 33,987 2,832 2,367 5,410 5,660 4,940 11,177 Irma 9,160 763 1,927 337 632 606 3,957 125,335 10,445 10,815 12,325 8,552Thursday, February 21, 13
  • 29. Hos Zane’s tror på de kunderne Zane’s CyclesThursday, February 21, 13
  • 30. På en skala fra 0-10 hvad er sandsynligheden for, at du vil anbefale os til en ven eller kollega? Detractors (bagvaskere) Passives Promoters (fans) 0 1 2 3 4 5 6 7 8 9 10 Net Promoter Score = % promoters - % detractors Source: Bain & CompanyThursday, February 21, 13
  • 31. NPS: 10 Customer: 6 months Recommended to 30 people 4 or more have become customers Mark NPS: 10 Customer: 1 month Recommended to 20 people 3 or more have become customers SigneThursday, February 21, 13
  • 32. Thursday, February 21, 13
  • 33. Thursday, February 21, 13
  • 34. OPRØRThursday, February 21, 13
  • 35. Thursday, February 21, 13
  • 36. Thursday, February 21, 13
  • 37. Business Vision Mission Strategy ObjectivesThursday, February 21, 13
  • 38. Betterness Ambition Intention Impera- Limitations tivesThursday, February 21, 13
  • 39. Google’s ambition is to organize the world’s information and make it universally accessible and useful for all Ambition Intention Begræns- Impera- ninger tiverThursday, February 21, 13
  • 40. PurposeMakersThursday, February 21, 13
  • 41. Thursday, February 21, 13
  • 42. Thursday, February 21, 13
  • 43. Let’s make "strategic limitations" instead of strategies. Limitations Ambition Intention Begræns- Impera- ninger tiverThursday, February 21, 13
  • 44. Allow employees to do Impera- the right thing tives Away with “dos” and “don’ts” Wegmans decided that no customer was allowed to leave unhappy 37,000 employees Revenue: USD 5 billion Employee churn: 7% Ambition Intention (others 19%) Begræns- Impera- ninger tiverThursday, February 21, 13
  • 45. Open Arms - Hotel Skt. PetriThursday, February 21, 13
  • 46. Thursday, February 21, 13
  • 47. Profits Experience Engagement Culture PurposeThursday, February 21, 13