The value of structured data.

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This is the presentation of Webnodes from the Boston Gilbane CMS conference. The topic of our talk was how structure add value to your data. We start by talking about structured data in a general context. This then leads to the Semantic Web, and finally we talked about structured data in the context of CMS systems.

Technology

The value of
Structured Data
Gilbane Boston - 2011

Ole Gulbrandsen
CTO Webnodes
ole@webnodes.com

www.webnodes.com

Structured Data improves:

1. Visibility & search engines optimization
2. Articulation of your value proposition
3. Mobile & multichannel publishing
4. Integration with other systems
5. How you expose and share your data

Ole Gulbrandsen – ole@webnodes.com www.webnodes.com

Topics
Part 1 Structured data on the Web
Part 2 The Semantic Web
Part 3 Structured data in CMS systems

Ole Gulbrandsen – ole@webnodes.com www.webnodes.com

from a «web of documents»...

...to a «web of data»

Challenges with a «web of data»

1. Most CMS systems are
page oriented and cannot be used
2. Solutions are therefore
custom made and expensive
3. Each solution has its
own data format
4. Integration is hard

How do we overcome this?...

a common standard for
structured data
on the web

«The Semantic Web»

The Semantic Web is a "web of data"
that enables machines to understand
the semantics, or the meaning,
of information on the Web.

Source: Wikipedia

Semantic technologies are
Internet technologies
key to the future web…

SOURCE: Radar Networks & Nova Spivack

semantic search in webnodes

HTML
PAGES

semantic databases in webnodes
Data endpoints

Semantic tags give content meaning

Reseller Producer

Author

Without semantic tags

[H1] [Blue]
text text

[Red]
text
[Image]
240x130px
[Black]
text

[Bold]
text

With semantic tags

Product Phone
Name Color

Price
Product
Image
Currency

Stock
Status

Without semantic tags
The search result is inaccurate

• demo.webnodes.com mashup
• webnodes.bobsdb.com mashup

The benefits from the Semantic Web has
so far been reserved large companies!

Why?

Webnodes has created a Semantic CMS,
enabling smaller enterprises to benefit
from the Semantic Web as well…

The challenges with CMS systems
EXPENSIVE
CUSTOM
Structured Data BUILT
SYSTEMS

End users
HTML
CMS PAGES

Other systems
EXPENSIVE
CUSTOM
BUILT
SYSTEMS

Our solution
Semantic Semantic Tags Desktop Browsers

database
HTML
PAGES
Semantic Searches schema.org

Mobiles & Tablets
Data
SQL Database
Endpoints
ORM Systems
Tripletstore OData
Other applications
SPARQL
RDF

The difference with Webnodes
EXPENSIVE
CUSTOM
Structured Data BUILT
SYSTEMS

End users
HTML
CMS PAGES

Other systems
EXPENSIVE
CUSTOM
BUILT
SYSTEMS

The value of structured data in your CMS

OData Mobiles etc.
Structured Data
Semantic
HTML
Search
PAGES
RDF

Structured Data Normal CMS
HTML
PAGES

Benefits with Webnodes CMS:
1. Visibility & search engines optimization
2. Articulation of your value proposition
3. Mobile & multichannel publishing
4. Integration with other systems
5. How you expose and share your data

Visit our booth!

Ole Gulbrandsen – ole@webnodes.com www.webnodes.com

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The value of structured data.

2. The value of Structured Data Gilbane Boston - 2011 Ole Gulbrandsen CTO Webnodes ole@webnodes.com www.webnodes.com

3. Structured Data improves: 1. Visibility & search engines optimization 2. Articulation of your value proposition 3. Mobile & multichannel publishing 4. Integration with other systems 5. How you expose and share your data Ole Gulbrandsen – ole@webnodes.com www.webnodes.com

4. Topics Part 1 Structured data on the Web Part 2 The Semantic Web Part 3 Structured data in CMS systems Ole Gulbrandsen – ole@webnodes.com www.webnodes.com

10. Topics Part 1 Structured data on the Web Part 2 The Semantic Web Part 3 Structured data in CMS systems Ole Gulbrandsen – ole@webnodes.com www.webnodes.com

11. A «web of documents»...

12. A «web of documents»...

13. But there are challenges...

14. Searches are inaccurate

15. Tree based navigation is limiting

16. from a «web of documents»... ...to a «web of data»

17.

18. • www.Hotell.no • www.AIBN.no

19. Challenges with a «web of data» 1. Most CMS systems are page oriented and cannot be used 2. Solutions are therefore custom made and expensive 3. Each solution has its own data format 4. Integration is hard

20. How do we overcome this?... a common standard for structured data on the web

21. Topics Part 1 Structured data on the Web Part 2 The Semantic Web Part 3 Structured data in CMS systems Ole Gulbrandsen – ole@webnodes.com www.webnodes.com

22. «The Semantic Web» The Semantic Web is a "web of data" that enables machines to understand the semantics, or the meaning, of information on the Web. Source: Wikipedia

23. Semantic technologies are Internet technologies key to the future web… SOURCE: Radar Networks & Nova Spivack

24. semantic search in webnodes HTML PAGES semantic databases in webnodes Data endpoints

25. Semantic tags give content meaning Reseller Producer Author

26. Without semantic tags [H1] [Blue] text text [Red] text [Image] 240x130px [Black] text [Bold] text

27. With semantic tags Product Phone Name Color Price Product Image Currency Stock Status

28. Without semantic tags The search result is inaccurate

29. With semantic tags

30.

31.

32.

33.

34. Events People Reviews

35. www.schema.org

36. • demo.webnodes.com recipies

37. semantic search in webnodes HTML PAGES semantic databases in webnodes Data endpoints

38. Wikipedia -> DBpedia

39. • demo.webnodes.com mashup • webnodes.bobsdb.com mashup

40. And many others..

41. Topics Part 1 Structured data on the Web Part 2 The Semantic Web Part 3 Structured data in CMS systems Ole Gulbrandsen – ole@webnodes.com www.webnodes.com

42. The benefits from the Semantic Web has so far been reserved large companies! Why?

43. Webnodes has created a Semantic CMS, enabling smaller enterprises to benefit from the Semantic Web as well…

44. The challenges with CMS systems EXPENSIVE CUSTOM Structured Data BUILT SYSTEMS End users HTML CMS PAGES Other systems EXPENSIVE CUSTOM BUILT SYSTEMS

45. Our solution Semantic Semantic Tags Desktop Browsers database HTML PAGES Semantic Searches schema.org Mobiles & Tablets Data SQL Database Endpoints ORM Systems Tripletstore OData Other applications SPARQL RDF

46. The difference with Webnodes EXPENSIVE CUSTOM Structured Data BUILT SYSTEMS End users HTML CMS PAGES Other systems EXPENSIVE CUSTOM BUILT SYSTEMS

47. • www.reddbarna.no Odata

48. To summarize...

49. The value of structured data in your CMS OData Mobiles etc. Structured Data Semantic HTML Search PAGES RDF Structured Data Normal CMS HTML PAGES

50. Benefits with Webnodes CMS: 1. Visibility & search engines optimization 2. Articulation of your value proposition 3. Mobile & multichannel publishing 4. Integration with other systems 5. How you expose and share your data Visit our booth! Ole Gulbrandsen – ole@webnodes.com www.webnodes.com

Editor's Notes

I
I’ve split the topic into 4 parts. I’ll first cover some basics and key concepts with what strcutured data, to make sure we have a some common ground. I’ll then talk about strutured data in the context of the Web, and of course the so calle «Semantic Web» which is all about structure. And last, since content is data after all I’ll talk about how CMS systems play a key role in this.
I’ve split the topic into 4 parts. I’ll first cover some basics and key concepts with what strcutured data, to make sure we have a some common ground. I’ll then talk about strutured data in the context of the Web, and of course the so calle «Semantic Web» which is all about structure. And last, since content is data after all I’ll talk about how CMS systems play a key role in this.
We among the first to implement this auto
Dette kan du få inn på side med vår løsning.
I’ve split the topic into 4 parts. I’ll first cover some basics and key concepts with what strcutured data, to make sure we have a some common ground. I’ll then talk about strutured data in the context of the Web, and of course the so calle «Semantic Web» which is all about structure. And last, since content is data after all I’ll talk about how CMS systems play a key role in this.

The value of structured data.

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The value of structured data.

Editor's Notes