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The value of structured data.
The value of structured data.
The value of structured data.
The value of structured data.
The value of structured data.
The value of structured data.
The value of structured data.
The value of structured data.
The value of structured data.
The value of structured data.
The value of structured data.
The value of structured data.
The value of structured data.
The value of structured data.
The value of structured data.
The value of structured data.
The value of structured data.
The value of structured data.
The value of structured data.
The value of structured data.
The value of structured data.
The value of structured data.
The value of structured data.
The value of structured data.
The value of structured data.
The value of structured data.
The value of structured data.
The value of structured data.
The value of structured data.
The value of structured data.
The value of structured data.
The value of structured data.
The value of structured data.
The value of structured data.
The value of structured data.
The value of structured data.
The value of structured data.
The value of structured data.
The value of structured data.
The value of structured data.
The value of structured data.
The value of structured data.
The value of structured data.
The value of structured data.
The value of structured data.
The value of structured data.
The value of structured data.
The value of structured data.
The value of structured data.
The value of structured data.
The value of structured data.
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The value of structured data.

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This is the presentation of Webnodes from the Boston Gilbane CMS conference. …

This is the presentation of Webnodes from the Boston Gilbane CMS conference.

The topic of our talk was how structure add value to your data. We start by talking about structured data in a general context. This then leads to the Semantic Web, and finally we talked about structured data in the context of CMS systems.

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  • I
  • I’ve split the topic into 4 parts. I’ll first cover some basics and key concepts with what strcutured data, to make sure we have a some common ground. I’ll then talk about strutured data in the context of the Web, and of course the so calle «Semantic Web» which is all about structure. And last, since content is data after all I’ll talk about how CMS systems play a key role in this.
  • I’ve split the topic into 4 parts. I’ll first cover some basics and key concepts with what strcutured data, to make sure we have a some common ground. I’ll then talk about strutured data in the context of the Web, and of course the so calle «Semantic Web» which is all about structure. And last, since content is data after all I’ll talk about how CMS systems play a key role in this.
  • We among the first to implement this auto
  • Dette kan du få inn på side med vår løsning.
  • I’ve split the topic into 4 parts. I’ll first cover some basics and key concepts with what strcutured data, to make sure we have a some common ground. I’ll then talk about strutured data in the context of the Web, and of course the so calle «Semantic Web» which is all about structure. And last, since content is data after all I’ll talk about how CMS systems play a key role in this.
  • Transcript

    • 1. The value ofStructured DataGilbane Boston - 2011Ole GulbrandsenCTO Webnodesole@webnodes.com www.webnodes.com
    • 2. Structured Data improves: 1. Visibility & search engines optimization 2. Articulation of your value proposition 3. Mobile & multichannel publishing 4. Integration with other systems 5. How you expose and share your dataOle Gulbrandsen – ole@webnodes.com www.webnodes.com
    • 3. Topics Part 1 Structured data on the Web Part 2 The Semantic Web Part 3 Structured data in CMS systemsOle Gulbrandsen – ole@webnodes.com www.webnodes.com
    • 4. Topics Part 1 Structured data on the Web Part 2 The Semantic Web Part 3 Structured data in CMS systemsOle Gulbrandsen – ole@webnodes.com www.webnodes.com
    • 5. A «web of documents»...
    • 6. A «web of documents»...
    • 7. But there are challenges...
    • 8. Searches are inaccurate
    • 9. Tree based navigation is limiting
    • 10. from a «web of documents»... ...to a «web of data»
    • 11. • www.Hotell.no• www.AIBN.no
    • 12. Challenges with a «web of data» 1. Most CMS systems are page oriented and cannot be used 2. Solutions are therefore custom made and expensive 3. Each solution has its own data format 4. Integration is hard
    • 13. How do we overcome this?... a common standard for structured data on the web
    • 14. Topics Part 1 Structured data on the Web Part 2 The Semantic Web Part 3 Structured data in CMS systemsOle Gulbrandsen – ole@webnodes.com www.webnodes.com
    • 15. «The Semantic Web»The Semantic Web is a "web of data"that enables machines to understandthe semantics, or the meaning,of information on the Web.Source: Wikipedia
    • 16. Semantic technologies are Internet technologieskey to the future web… SOURCE: Radar Networks & Nova Spivack
    • 17. semantic search in webnodes HTML PAGESsemantic databases in webnodes Data endpoints
    • 18. Semantic tags give content meaning Reseller Producer Author
    • 19. Without semantic tags [H1] [Blue] text text [Red] text [Image]240x130px [Black] text [Bold] text
    • 20. With semantic tagsProduct Phone Name Color PriceProduct Image Currency Stock Status
    • 21. Without semantic tags The search result is inaccurate
    • 22. With semantic tags
    • 23. Events People Reviews
    • 24. www.schema.org
    • 25. • demo.webnodes.com recipies
    • 26. semantic search in webnodes HTML PAGESsemantic databases in webnodes Data endpoints
    • 27. Wikipedia -> DBpedia
    • 28. • demo.webnodes.com mashup• webnodes.bobsdb.com mashup
    • 29. And many others..
    • 30. Topics Part 1 Structured data on the Web Part 2 The Semantic Web Part 3 Structured data in CMS systemsOle Gulbrandsen – ole@webnodes.com www.webnodes.com
    • 31. The benefits from the Semantic Web has so far been reserved large companies! Why?
    • 32. Webnodes has created a Semantic CMS,enabling smaller enterprises to benefit from the Semantic Web as well…
    • 33. The challenges with CMS systems EXPENSIVE CUSTOMStructured Data BUILT SYSTEMS End users HTML CMS PAGES Other systems EXPENSIVE CUSTOM BUILT SYSTEMS
    • 34. Our solutionSemantic Semantic Tags Desktop Browsersdatabase HTML PAGES Semantic Searches schema.org Mobiles & Tablets DataSQL Database EndpointsORM SystemsTripletstore OData Other applications SPARQL RDF
    • 35. The difference with Webnodes EXPENSIVE CUSTOMStructured Data BUILT SYSTEMS End users HTML CMS PAGES Other systems EXPENSIVE CUSTOM BUILT SYSTEMS
    • 36. • www.reddbarna.no Odata
    • 37. To summarize...
    • 38. The value of structured data in your CMS OData Mobiles etc. Structured Data Semantic HTML Search PAGES RDF Structured Data Normal CMS HTML PAGES
    • 39. Benefits with Webnodes CMS: 1. Visibility & search engines optimization 2. Articulation of your value proposition 3. Mobile & multichannel publishing 4. Integration with other systems 5. How you expose and share your data Visit our booth!Ole Gulbrandsen – ole@webnodes.com www.webnodes.com

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