4. Research 1: Context and Background
1. Increase of ageing population in the UK
By 2025 1 in 5 People
in UK population will be
agedover 65.
-(www.beyondcurrenthorizons.org.uk)
-(ONS, 2011)
2. Extended working years for 65+ in the UK
In the UK, 77%
of
55s + plan to continue
working after retirement
age A proportion
-(Mintel, 2011)
of entire
labour force
-(ONS, 2011)
5. +65’s Future Working Life Trend
Business Political Economical Social
Competition with DRA (the Default Vital assets group Vital labors
young generation Retirement Age, (half rate of the force group
1st October 2011) nation's spending) (1,742,000)
Digital network/ Increased SPA (the
High technology State Pension Age
62 66 in 2025)
(Nominettrust, 2011) (ESDS Longitudinal, (ONS, 2006)
2012)
UK workers working more than 48 hours a week, over half of respondents reported ‘mental
exhaustion’ as a health problem, and around 40% reported feeling unable to cope at work. Around
20% said they were anxious, depressed or had ‘bad nerves.’
-(The Chartered Institute of Personnel Development, 2001)
6. Working +65’s future needs (PIES analysis)
Physical needs I ntellectual needs Emotional needs Social needs
Learning Be treated as
Relaxation same as other Communication
desire
generation
BUT,
Age
Less free time Fatigue with discrimination,
technology Isolation
anxiety of
post-retirement
Cause
Mental stress at work “
“The workplace is one of the key environments that affect our mental well being and health
-World Health Organization (2000)
7. KRQ, Aim & Objectives
How can design help UK seniors spend their leisure time
Key Question effectively to reduce mental pressure from workplaces?
To Create a design strategy for UK’s working seniors
Aim to reduce mental pressure
Objectives
1.To investigate current
mental pressure of UK
seniors
2.To describe current
leisure types regarding
to relieve stress in
personal & social levels
3.To identify future
problem and gap
with target needs
4.To propose design
solution for future
working UK seniors
Methodology
8. Research 2: UK senior’s mental pressure
The mental pressures for working Seniors and the reasons…
9. Research 3: UK senior’s leisure time…
How UK seniors spend leisure time for mental relaxation?
aged 65 and over spend on
average 3h 45min a day
watching TV (or DVD/VIDEO)
Over 65s are *Later Life in the United Kingdom
estimated to spend www.ageuk.org.uk
an average of
73% of 65+
80% of their time
at home 48% of 65+ are
were involved
in leisure active in social
activities and activities in
hobbies in the their local area
last 2 weeks
Tourism Relaxation Exercise
10. … & existing organisations Key findings & Problems
Research 1 Research 2 Research 3
In 2025?
• Greater proportion of working seniors
• Insufficient program to relieve stress
in
"The ICT will make •leisure time
Greater proportion of working seniors
things easier for the
aging community
and motivate them Key finding
to do things"
-Dr. Hua Dong
”The challenge: Higher Demands & Low Supply
how can work be
leisure for older
people"
Design Opportunity!
-Ms. Farnaz N.
11. Future Design Solution
Assistive network service system supporting UK 65+
Sustainability
Offline
Local
Community
Center
Communication
Network
enjoying leisure time and
relieving stress
Bridge + Online
Door to Door gaining information Devices
Service
Usability Accessibility
12. Future Design Solution
Mentally Relaxing Service Design & Value
Stress relieving + extra info. Support Vital groups’ needs
> Individual value >Social value
13. Prediction of design futures
In the future, Design will be..
‘Communication Key’ for working
seniors
ons
make two-way communicati
Design helps UK seniors ress
rld to relive working st
with real and virtual wo
15. Future Scenario
ssionals
65+ working profe
in UK
longer
family working tim
e
declin responsibil
ing ph i
ysical ties
functi
ons
‘Per son a’
16. Persona & Scenario
At work: 1 h
Technology waiting for
& Age grandchild
Ann Wong (65) isolation at Café to
North London Stress pick him up
Ceramic appraiser
Working 5 days a week,
in a trade company
Caring for grandchild (6) Needs:
Relieve working stress of
technology assigned by
young manager Connect to
‘Virtual
Communication
Center’
Advisor of
dealer role Entertainment
suggests service,
learning card game
program with friends
17. Reference
Henderson, K. & Bialeschki, M. (2007). Leisure and Active Lifestyle, Leisure Sciences: An interdisciplinary Journal
Lucy Ward (2005). Later Life in the United Kingdom.
Guardian May 10, 2005. Young rely on parents for longer.
ESRC (2004). Quality of life in older age: Messages from the Growing Older Programme. UK: Help the Aged
Publishing Services. Available at www.ageuk.org.uk/documents/en-gb/for-professionals/communities-and-
inclusion/id4132_quality_of_life_in_older_age_messages_from_the_growing_older_programme_2004_pro.pdf
Accessed 6/2/12 .
Department of Trade and Industry, UK (2000).
das Dores Guerreiro, M., Barroso, M. & Rodrigues, E.A. (2008). Foresight Ageing Population Panel: LABOUR,
LEISURE AND LEARNING TASKFORCE. Available at www.foresight.gov.uk Accessed 6/2/12.
Sue Yeandle (2009). Future Trends for Quality of Life in Europe: Scenario Analysis. Deliverable of EU-project
Quality, Utrecht: Utrecht University.
Sheffield Hallam University. “Older workers and work–life balance”. UK: Joseph Rowntree Foundation. Available at
www.shu.ac.uk/research/csi Accessed 6/2/12
Loretto, W., Vickerstaff, S. & White, P. (2005). Universities of Edinburgh and Kent. “Older workers and options for
flexible work”. Equal Opportunities Commission (EOC) Working Paper Series No. 31. UK: EOC
18. Reference
Grundy, E. (2007). Population Ageing: Causes and Consequences. London School of Hygiene and
Tropical Medicine, UK.
Cracknell, R. (2010). The ageing population: The UK’s ageing population has considerable consequences for public
services. Key Issues for the New Parliament 2010, House of Commons Library Research.Available at
http://www.parliament.uk/business/publications/research/key-issues-for-the-new-parliament/value-for-money-in-
public-services/the-ageing-population/ Accessed 5/2/12
http://www.beyondcurrenthorizons.org.uk/review-of-longevity-trends-to-2025-and-beyond/
http://www.hse.gov.uk/research/hsl_pdf/2003/hsl03-02.pdf
Mintel (2011). A leading market research company. Available at http://www.mintel.com/press-centre/press-
releases/617/mintel-reveals-consumer-trends-for-2011 Accessed 28/2/12.
http://www.employment-studies.co.uk/pubs/summary.php?id=errs16
19. Appendix
List of Interviewees (Experts)
Dr. Hua Dong
BEng (Industrial Design), Tongji University, China.
MA (Architecture Design and Theory), Tongji University, China.
PhD, University of Cambridge, UK.
Postgraduate Certificate in Learning and Teaching in Higher Education,
Brunel University, UK.
Ms. Farnaz Nickpour
PhD Design, Brunel University.
MA (Distinction) Design Strategy & Innovation, Brunel University.
MA (Distinction) Industrial Design, University of Art, Tehran.
BA Industrial Design, University of Tehran.
Good morning, please allow me to first introduce our team member; I’m Andy, and this is Yun, Zhen, Kyong, Shen, and Hye. Our topic is managing mental pressure for working seniors in UK.
From our analysis on various trends, we chose aging society as the subject and look for specific issue to address, followed by research in three areas. Then we suggest future design s olution.
But first, why this topic? Let me briefly explain the reasons, the background and emerging needs surrounding this topic.
UK will enter the post-aged society in 2025, whereas about 20% of its population will consist of people aged 65 and over, following to the demographic trends. Amongst them, working proportion will be highly increasing. Therefore, we chose UK’s working seniors aged 65+ as our target.
We have dived into the future issue surrounding the over 65’s groups in 4 sections in terms of working context. We have confirmed that they will be actually vital and bigger group in 2025 in the working society, SO~
We have analysed their needs for deeper understanding using PIES tools. It shows that the target group will strongly face with mental stress due to time, technology, age discrimination and retirement issues in the future. By looking at the future trend analysis, mental pressure of working seniors is chosen for our topic.
We set key question as which design help UK seniors to spend leisure time for mental relieving. Thus, we plan to research regarding mental pressure, leisure time, and existing organisations, followed by expert interviews.
First, we have looked at their mental trouble currently in context of working by secondary and primary research.
Next, moving on to the survey about what they are doing in leisure time for relieving their stress, they prefer to staying at home rather than other outdoor activities.
Thridly, we have looked at social support for UK seniors currently. For now, exsisting charity or social organisations are only supporting hobbies for retired people. However, in 2025, they will face with increasing working stress. Lack of certain programs for whom are over 65 and still working will be bigger problem for the future. Therefore, we pinpoint this problem to give solutions, considering ICT advantage learned by an expert interviewee.
This is our future design based on virtual system. improving existing community organisations to build organic network on and offline and Door to door services, which is helpful to encourage its usability. This system should be enjoyable place for relieving stress as well as meaningful for them.
This network is expected to help them not only relive stress and but also resolve main cause of stress, giving extra information. 4 categorised services enable individuals to communicate with others, giving valuable time. This individual value will be spreaded to social value while actively operated by governmental level.
In 2025, Design will be COMMUNICATION KEY for UK seniors to enjoy digital well-being life, having them relive their mental pressures.
Let’s move on to the scenario projected our design solution,
We start with persona, chosing potential normal character in 2025.
Ann had working stress from technological task. Connecting to the system, she can relieve stress very soon while chatting with other friends and playing game. furthermore, she can get some information about the technology learning program from advisors. This will be a good motivation to work better tomorrow.
These are our reference
And interviewee list. Thank you for your attention.
