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Oregon Coast The People’s Coast
The People’s Coast ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What We Do ,[object Object],[object Object]
PRINT ADVERTISING
Co-Op ADVERTISING
Mile-by-Mile Guide The new 2011 – 2012 Mile-by-Mile Guides  are here!
NEW FULFILLMENT PIECE! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
VisitTheOregonCoast.com
Ever had the feeling you’re being…. Followed?
Do you “Like” us yet?
PR/Media OUTREACH
PR/Media OUTREACH
PR OUTREACH
MEDIA COVERAGE
Here’s What’s New To Do…
… and what’s EXCITING!
[object Object]

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Ocva presentation 2011 welcome center conference

Editor's Notes

  1. I’m Lucy Gibson, Public Relations Director for Oregon Coast Visitors Association (OCVA). We are The People’s Coast! When I say “we”, that is just what I mean….We have four full-time staff in our office – Rebecah Lutz, Executive Director, myself and our two new (6 months now!) Visitor Services Representatives - Valencia McNatt & Christine Hignite…who are both here….By the way, today is Valencia’s birthday!
  2. Here are some examples of The People’s Coast advertisements.
  3. This is our latest Co-Op Ad.
  4. If you would like to get copies, please let Christine or Valencia know so that we can get them sent out to you. Although we have been using the MBM Guide as our fulfillment piece for over 10 years, OCVA has big news, things will be changing for next year….NEXT SLIDE…..
  5. The Oregon Coast MBM Guide will continue to be published by Northwest Magazines, however it will no longer be the piece that we include in our fulfillment packets starting in early 2012.
  6. From July 1, 2010 – April 1, 2011 we have had about 1.25 million Page Views and visitors are spending an average of 5 ½ minutes on the site.
  7. We do! As of April 18, 2011 we have 2,280 Followers.
  8. If not, please do! Almost 6,400 people can’t be wrong.
  9. We regularly send out story ideas and pitches to the folks in our database media group, Travel Oregon and other outlets.
  10. These pitches & story ideas are put together from information we receive from our partners along the coast.
  11. This pitch featured Lincoln City’s new “Learning Feast” series that occurred just last month.
  12. These are just a few examples of media coverage the Coast received that are direct results of press trip FAM tours and pitches.
  13. The newest event in 2011 is the Newport Celtic Festival and Highland Games.
  14. HELI-SANDBOARDING in Florence! Can you say, “WOOOO-HOOOOO”? Obviously we don’t have near enough time to cover all the ‘What’s New” items during this presentation, so I’ll be passing out a complete list of all the submissions we received from our coastal partners.
  15. Any questions?