Ocala/Marion County Chamber Technology Workgroup

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Final 2009 Presentation of the Ocala/Marion County Technology Workgroup

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  • Survey to assess knowledge, perceptions
  • What people know What people know they don’t know What people don’t know they don’t know What people don’t know they know! Awareness of what infrastructure exists today, how it can be leveraged opportunities to bring high speed connections to a lot of locations in the county, often for free Training People don’t have to be experts, but they have to see how technology can raise the efficiency of business, and that without it they simply won’t be competitive From the smallest retail store or sole proprietor to the largest corporations, it’s critical Customer, product and sales information
  • Ocala/Marion County Chamber Technology Workgroup

    1. 1. Technology Work Group
    2. 2. <ul><li>Chris Altobello </li></ul><ul><li>Paul Boyton </li></ul><ul><li>Robert Branch- Infrastructure </li></ul><ul><li>Michael Chung </li></ul><ul><li>Chuckie Delano- Education </li></ul><ul><li>Mark Dolan </li></ul><ul><li>Marge Engelman </li></ul><ul><li>Shane Finch </li></ul><ul><li>David Harden </li></ul><ul><li>Russ Harper </li></ul><ul><li>Karen Hatch </li></ul><ul><li>Paul Higginbottom- Website </li></ul><ul><li>Jim George </li></ul><ul><li>Jim Humphries- Survey </li></ul><ul><li>Phillip Kennedy </li></ul><ul><li>Steve Lane </li></ul><ul><li>Rick Mills </li></ul><ul><li>Brian O’Connor </li></ul><ul><li>Dawson Ransome </li></ul><ul><li>Michael J Reuscher </li></ul><ul><li>Ryan Sangster </li></ul><ul><li>Jonathan Walker </li></ul><ul><li>Fred Ward </li></ul><ul><li>Robert Wood </li></ul><ul><li>Jaye Baillie </li></ul><ul><li>Kevin McDonald </li></ul><ul><li>Elizabeth Stevens </li></ul>Thank You! Diverse Work Group Participants
    3. 3. Technology Work Group Purpose To Promote Ocala Marion County as a technology aware community and to provide local businesses with educational opportunities to improve through the use of available technology . Video The Question we have to answer: Will we embrace and help lead businesses and the community in the current and future technology environment?
    4. 4. Technology Work Group Background <ul><li>Met 6 times over the last 3 months </li></ul><ul><li>Conducted Technology survey to better assess the needs of Chamber members </li></ul><ul><li>Identified key areas to impact the business community through Technology </li></ul>
    5. 5. Technology Survey <ul><li>Purpose: To identify business uses of non-specialized technology and assess interest in future learning opportunities </li></ul><ul><li>Method: Survey emailed to Chamber members plus phone surveys with Chamber members with no email address listed ( 161 Respondents ) </li></ul><ul><li>Key Findings: </li></ul><ul><li>Chamber members are utilizing technology but don’t think they are getting as much out of it as they could. </li></ul><ul><li>Chamber members know Technology is critical – 86% of respondents says that Technology is critical to their business </li></ul><ul><li>They want more knowledge/more training – 67% of respondents want more information/training provided by Chamber </li></ul>
    6. 6. Technology Work Group Focus Areas: <ul><li>Infrastructure/Educational Awareness </li></ul><ul><ul><li>What exists that businesses should know about </li></ul></ul><ul><li>Training Opportunities </li></ul><ul><ul><li>What exists that businesses should know about </li></ul></ul><ul><li>Chamber Website Enhancements </li></ul><ul><ul><li>Spreading the word </li></ul></ul>
    7. 7. Infrastructure/Education Awareness Short Term Goal: Provide a resource for local businesses (new or expanding) with detail on fiber network and list of local technology work force educational opportunities Long Term Goal: Updates on map and educational opportunities as needed, Web Awareness campaign, Career lunch and learns Example: Infrastructure map, Lists of available programs from Rasmussen College, St. Leo, UCF, FSU CFCC, CTAE, MTI Progress: Complete Cost: None
    8. 8. Technology Training Opportunities <ul><li>Short Term Goals: </li></ul><ul><li>Identify current external training opportunities and link members with resources </li></ul><ul><li>Further assess technology training needs of Chamber members, find gaps </li></ul><ul><li>Long Term Goal: </li></ul><ul><li>Fill the training and knowledge gaps with webinars, seminars, online training created/provided by companies within the Chamber </li></ul><ul><li>Example: </li></ul><ul><li>“ How to use QuickBooks” </li></ul><ul><li>“ How to market your business using Social websites” </li></ul><ul><li>Progress: </li></ul><ul><li>Many local opportunities identified, further research needed </li></ul><ul><li>Create communication linking members with educational opportunities </li></ul><ul><li>Cost: </li></ul><ul><li>None </li></ul>
    9. 9. Chamber Website Enhancements <ul><li>Short Term Goals: </li></ul><ul><li>Add blog with moderated posts from members </li></ul><ul><li>Add Calendar view of Chamber events </li></ul><ul><li>Add Technology section </li></ul><ul><li>Long Term Goals: </li></ul><ul><li>Improve directory to promote members </li></ul><ul><li>Enhance business resources section </li></ul><ul><li>Create a Members Only Area </li></ul><ul><li>Example: </li></ul><ul><li>Technology Blog postings: “Discussion on future of hand held communication ” or “Why your business should have a web presence for your sales efforts” </li></ul><ul><li>Progress: </li></ul><ul><li>Needs identified for web enhancement </li></ul><ul><li>Cost: </li></ul><ul><li>Variable depending on scale and timing </li></ul>
    10. 10. Technology Work Group Recommendations (The Sales Pitch) <ul><li>#1 – Create/Keep Technology Group as an ongoing working committee of the Ocala Marion County Chamber in order to: </li></ul><ul><li>Enact technology training opportunities to empower Chamber members to utilize and benefit from technology </li></ul><ul><li>Provide Awareness of Educational / Infrastructure resources that can be used to attract/inform area businesses and businesses looking to relocate/expand </li></ul><ul><li>Implement Chamber website enhancements </li></ul><ul><li>Interact – Create a face to face / online social networking opportunity for professionals in technology industries within the area </li></ul>

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