This document presents the structure and contents of a research project submitted by a student. It includes sections on introduction, literature review, research methodology, results, conclusion, suggestions, and references. The introduction provides background information on how multiplex malls are designed to encourage additional impulse purchases from moviegoers. The literature review covers topics like the amenities multiplexes provide, challenges of upgrading older cineplex facilities, and factors affecting the multiplex business like alternative entertainment and piracy. The results section presents findings from the research in tables and charts on topics like customer demographics and preferences.

2. Project Submitted By
Roll No Candidate Name

3. SR NO CONTENT
1. Introduction
2. Literature review
3. Research methodology
4. Result
5. Conclusion
6. Suggestion
7. Reference

4. INTRODUCTION

5. Contd…
INTRODUCTION
The structure of the
multiplex mall explores the
consumer psychology, where
customers who come with the
intention of watching a movie
are made to pass all the floors
in the shopping mall. It
increases the possibility of their
making some impulsive
purchases.

6. Contd…
INTRODUCTION

7. Contd…
INTRODUCTION
• People point out our tax subsidies, but they
overlook multipex expenditure on land leases,
equipment of international standards and heavy
maintenance costs. Above all, not all films do well,
so it's the business of averages.
We are not averse to sharing our
profits but we also have to be
financially viable at the end
of the day.

8. LITERATURE REVIEW
"Multiplexes" provide a
quality viewing
experience and are
generally located
around shopping malls.
Cineplexes are poorly
maintained as the
owners find it difficult
to upgrade their
facilities, due to lack
of organized finance.

9. Contd…
• Alternative Entertainment
Avenues : Movies compete
for customer attention with
other forms of
entertainment like DVDs,
TV etc.
• Slowdown In Content
Supply : Multiplexes/
Cineplexes thrive and have
to depend on the better
supply of films from
producers.

10. Contd..
• Single Screens Are Going
To Die Soon:
Multiplexes are preferred
due to factors like crowd
and presence of shopping
malls.
• Multiplex/Cineplex
Business Is Affected By
Piracy: which seeped into
every sphere of the
business that has led
to deep losses.

12. Contd…
Future Of Single Screens
.

13. Contd…
LITERATURE REVIEW

14. Research And Methodology

15. R E S U L T S
once a
month 1 0-500
8 11 more than 7
once a 500-1000
24
month
once a 1000-2000
week
11 once a above
year 2000

16. 2 Net
cheap
6 Telephone
22
22 reasonable
6 2 Purchase
expensive
7
6
2 15

17. 2
yes
21 9
28 no
yes no
6
21 2
1
multiplexes cineplexes dvds television

18. structure
16 6
6 services
3
security
visual clarity
4 13 13
lack of transport too expensive distance to travel

19. 12 16 2
0
lower class middle upper upper
class middle middle
class class
variety of films
6
food court
2
17
crowd
5
visual quality

20. 22
8
yes no
10 yes
20 no

21. CONCLUSION

22. SUGGESTIONS

23. Contd…
SUGGESTIONS

24. REFERENCE
• http://www.google.co.in/
• http://en.wikipedia.org/wiki/Multiplex_(movie_theat
er)
• http://www.scribd.com/doc/34452789/Report-on-
Multiplex-and-Cinelex
• http://cineplex.in/
• http://www.scribd.com/doc/17277428/Multiplex-vs-
Cineplex