Professional Training Webinar Course ONLINE PROMOTION & MARKETING Instructor: Jay Moonah
Webinar #2   Social Tools for Music Success What's going on here?  I'm so bulgy.
First of all… <ul><li>…  any questions from last session? </li></ul><ul><li>??? </li></ul>
What is “Social Media”? <ul><li>Synonymous with “Web 2.0” </li></ul><ul><li>Any web technology that allows interaction bet...
Myspace – Does it still matter? <ul><li>YES! </li></ul><ul><ul><li>Myspace is a “noisy” place but still has importance for...
Myspace – The Good <ul><li>Some bands have had  amazing success  using myspace </li></ul><ul><li>Super-easy to set-up  ini...
Myspace – The Bad <ul><li>Adding friends and other activities  time consuming </li></ul><ul><li>Site is  often slow or dow...
Myspace – The Ugly <ul><li>‘ Nuff said </li></ul>
Facebook <ul><li>Profiles are based on your personal identity, but you can set-up a  “page”  as a fan club profile </li></...
Favourite Music in Facebook <ul><li>Add yourself to your “ Favourite Music ” on Facebook </li></ul><ul><li>Encourage other...
Myspace vs. Facebook <ul><li>Myspace is better IF you want an extremely easy-to-setup profile that will be easily found by...
Media Sites <ul><li>YouTube </li></ul><ul><ul><li>For many, YouTube is the new Napster </li></ul></ul><ul><ul><li>Look at ...
Twitter <ul><li>Interesting, but still frankly pretty nerdy </li></ul><ul><li>Can be used to provide real-time updates fro...
Creating an Artist Blog <ul><li>A great way to  connect with fans </li></ul><ul><li>Regular, shorter entries  better than ...
Review Blogs & Sites <ul><li>Find ones that are  appropriate to the bands  you are working with </li></ul><ul><li>ALWAYS t...
What’s a Podcast? <ul><li>Blog (with RSS feed) </li></ul><ul><li>+ </li></ul><ul><li>MP3s   (or other media file) </li></u...
Get on Podcasts! <ul><li>Get music on the  Podsafe Music Network </li></ul><ul><ul><li>music.podshow.com </li></ul></ul><u...
Creating your own podcast? <ul><li>Great, BUT: </li></ul><ul><ul><li>It’s  lots  of work </li></ul></ul><ul><ul><li>It doe...
Internet Radio <ul><li>Different than podcast because it  usually a live stream  as opposed to a download </li></ul><ul><l...
Also.. <ul><li>Look for  online communities  that support the kind of music you are promoting </li></ul><ul><li>Look for  ...
Live from Your Basement! <ul><li>Virtual concerts from anywhere  via streaming audio, video or even virtual worlds such as...
Final Thoughts <ul><li>Be selective & understand what you’re doing! </li></ul><ul><ul><li>Work on the things that  make se...
Thanks! Questions?
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Moonah Bootstrap Class 02 Summer2008

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Moonah Bootstrap Class 02 Summer2008

  1. 1. Professional Training Webinar Course ONLINE PROMOTION & MARKETING Instructor: Jay Moonah
  2. 2. Webinar #2 Social Tools for Music Success What's going on here? I'm so bulgy.
  3. 3. First of all… <ul><li>… any questions from last session? </li></ul><ul><li>??? </li></ul>
  4. 4. What is “Social Media”? <ul><li>Synonymous with “Web 2.0” </li></ul><ul><li>Any web technology that allows interaction between people could be considered social media </li></ul><ul><li>Can be thought of in two main categories: </li></ul><ul><ul><li>Social Networks: 3 rd party sites such as Myspace, Facebook, YouTube, Twitter, Flickr, etc. </li></ul></ul><ul><ul><li>User created/maintained: blogs, podcasts, forums </li></ul></ul>
  5. 5. Myspace – Does it still matter? <ul><li>YES! </li></ul><ul><ul><li>Myspace is a “noisy” place but still has importance for music artists </li></ul></ul><ul><ul><li>Still has a great deal of traffic </li></ul></ul><ul><ul><li>Still has extremely easy to use tools for creating a useful web presence </li></ul></ul><ul><ul><li>Even if you don’t have a huge friend list, it can still be a useful tool </li></ul></ul><ul><ul><ul><li>BUT it’s no longer the only game in town… </li></ul></ul></ul>
  6. 6. Myspace – The Good <ul><li>Some bands have had amazing success using myspace </li></ul><ul><li>Super-easy to set-up initially, just about anyone can do it </li></ul><ul><li>Still has BIG user numbers even though it has lost ground to Facebook and others </li></ul>
  7. 7. Myspace – The Bad <ul><li>Adding friends and other activities time consuming </li></ul><ul><li>Site is often slow or down </li></ul><ul><li>Just ‘cus you have 6000 “friends” doesn’t mean they really like you! </li></ul>
  8. 8. Myspace – The Ugly <ul><li>‘ Nuff said </li></ul>
  9. 9. Facebook <ul><li>Profiles are based on your personal identity, but you can set-up a “page” as a fan club profile </li></ul><ul><li>Events are generally easier to set-up and promote than Myspace </li></ul>
  10. 10. Favourite Music in Facebook <ul><li>Add yourself to your “ Favourite Music ” on Facebook </li></ul><ul><li>Encourage others to do the same </li></ul>
  11. 11. Myspace vs. Facebook <ul><li>Myspace is better IF you want an extremely easy-to-setup profile that will be easily found by Google </li></ul><ul><ul><li>Also, if you’ve already put a bunch of time into it! </li></ul></ul><ul><li>Facebook is better IF your focus is on creating events and connecting to people you know in “real-life” – they are ordinarily much easier to find on FB </li></ul><ul><li>If you have the time & energy, do both! </li></ul>
  12. 12. Media Sites <ul><li>YouTube </li></ul><ul><ul><li>For many, YouTube is the new Napster </li></ul></ul><ul><ul><li>Look at options such as http://animoto.com/ as ways to create videos simply </li></ul></ul><ul><li>Flickr </li></ul><ul><ul><li>A great place to share photos (along with Facebook) </li></ul></ul><ul><ul><li>Tag them with your band name, let fans and others know they are there </li></ul></ul>
  13. 13. Twitter <ul><li>Interesting, but still frankly pretty nerdy </li></ul><ul><li>Can be used to provide real-time updates from events via mobile </li></ul>
  14. 14. Creating an Artist Blog <ul><li>A great way to connect with fans </li></ul><ul><li>Regular, shorter entries better than occasional long ones </li></ul><ul><li>Entries from band members preferable to managers, roadies, etc. </li></ul><ul><ul><li>but having BOTH is great! </li></ul></ul><ul><li>Try to integrate with existing site rather than a separate site </li></ul>
  15. 15. Review Blogs & Sites <ul><li>Find ones that are appropriate to the bands you are working with </li></ul><ul><li>ALWAYS take reviews and comments with a grain of salt </li></ul>
  16. 16. What’s a Podcast? <ul><li>Blog (with RSS feed) </li></ul><ul><li>+ </li></ul><ul><li>MP3s (or other media file) </li></ul><ul><li>= </li></ul><ul><li>Podcast! </li></ul>A rough translation from the original Geek: An audio feed anyone can subscribe to through iTunes or other software that downloads each new episode automatically when comes out
  17. 17. Get on Podcasts! <ul><li>Get music on the Podsafe Music Network </li></ul><ul><ul><li>music.podshow.com </li></ul></ul><ul><li>Like review blogs, look for ones that are appropriate </li></ul><ul><ul><li>Check out podcastpickle.com </li></ul></ul><ul><li>Dave Jackson’s free guide at promotingwithpodcasting.com </li></ul>
  18. 18. Creating your own podcast? <ul><li>Great, BUT: </li></ul><ul><ul><li>It’s lots of work </li></ul></ul><ul><ul><li>It does require some technical knowledge , especially to set-up at first </li></ul></ul><ul><ul><li>It’s not for everyone </li></ul></ul><ul><li>Bands or labels could join together and share the effort </li></ul>
  19. 19. Internet Radio <ul><li>Different than podcast because it usually a live stream as opposed to a download </li></ul><ul><li>Live365.com probably the best known site </li></ul><ul><li>Like podcasts, best bet is to find stations that play your style and promote to them directly </li></ul>
  20. 20. Also.. <ul><li>Look for online communities that support the kind of music you are promoting </li></ul><ul><li>Look for local sites with community forums </li></ul><ul><li>Find out where the fans of the genre hang out online , make yourself part of the community </li></ul>
  21. 21. Live from Your Basement! <ul><li>Virtual concerts from anywhere via streaming audio, video or even virtual worlds such as Second Life </li></ul><ul><li>Advanced stuff, but could be the wave of the future… </li></ul>
  22. 22. Final Thoughts <ul><li>Be selective & understand what you’re doing! </li></ul><ul><ul><li>Work on the things that make sense for the kind of music you’re promoting and your skills </li></ul></ul><ul><ul><li>Don’t bite off more than you can chew ! </li></ul></ul>Lisa: Wow, Dad, you're surfing like a pro! Homer: Oh, yeah! I'm betting on Jai-alai in the Cayman Islands, I invested in something called &quot;News Corp&quot;... Lisa: Dad, that's Fox! Homer: Aaah! Undo! Undo!
  23. 23. Thanks! Questions?
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