Today’s on-demand market realities are prompting a seismic shift toward the cloud and software as a service (SaaS) models. And while the benefits of such a migration are well documented, it’s easy to overlook the role the database plays in achieving benefits such as elastic scalability, reduced load times for users, 24x7 availability, and lower costs due to virtualization, containerization, or on-demand provisioning. In this on-demand webinar, Jeff Kaplan, founder and managing director of analyst firm THINKstrategies, discusses: - Where SaaS companies are failing to deliver on the promise of cloud - How the cloud model has created new database performance challenges - Why traditional databases are ill-suited to meet these needs NuoDB CTO Seth Proctor then explores how today’s databases are being deployed in a SaaS environment and why companies are turning to NuoDB to meet the needs other databases can’t. The recorded webinar can be found here: https://youtu.be/A8wq2DT9aiw

1. EXECUTING A SaaS
STRATEGY:
THE ROLE OF THE DATABASE
March 17, 2016

2. SPEAKERS TODAY
Jeff Kaplan
Founder & Managing Director
Seth Proctor
Chief Technology Officer

3. AGENDA
+ Market Drivers for SaaS Migration
+ Customer Expectations from a SaaS Environment
+ Data Opportunities & Challenges in SaaS
+ Database SaaS Requirements
+ NuoDB for SaaS Applications
+ Q & A

4. LOGISTICS
+ You will be on mute
+ Submit questions in the Q&A box on the right
+ Webinar is being recorded and will be available for replay

5. OPPORTUNITIES &
CHALLENGES FOR SaaS
Jeff Kaplan, Founder & Managing Director, THINKstrategies

6. The Best of Times & Worst of Times
Good News,
– More market opportunities
– More models for success
Bad News,
– Greater competition
– Higher expectations
©2016, THINKstrategies, Inc. www.thinkstrategies.com p.6

7. The World Is Changing
©2016, THINKstrategies, Inc. www.thinkstrategies.com p.7
Globalization
Workforce
Dispersion
Consumerization

8. Welcome to the Cloud Generation
©2016, THINKstrategies, Inc. www.thinkstrategies.com p.8

9. Mobility, BYOD & BYOA
©2016, THINKstrategies, Inc. www.thinkstrategies.com p.9

10. The Stages of Cloud App/SaaS Adoption
Horizontal SaaS Enterprise Applications
Cloud-Based IT Management Tools
Industry-Specific, Vertical Market Cloud Solutions
©2016, THINKstrategies, Inc. www.thinkstrategies.com p.10
IaaS PaaS

11. Software Becoming Embedded Everywhere
©2016, THINKstrategies, Inc. www.thinkstrategies.com p.11

12. Software Transforming Everything Industry
In a Connected World
©2016, THINKstrategies, Inc. www.thinkstrategies.com p.12
Connected Cars Connected Homes Connected Health
And, Cloud Enabling Today’s Connected World

13. Subscription Economy Disrupting
Every Industry
©2016, THINKstrategies, Inc. www.thinkstrategies.com p.13

14. Sharing Economy Changing Every Business
©2016, THINKstrategies, Inc. www.thinkstrategies.com p.14
New Business Models are Cloud-Enabled

15. SaaS = New Ways to Serve Customers
 What do I need?
 What do I prefer?
 How do I behave?
 When am I at risk?
 What will I want/need next?
©2016, THINKstrategies, Inc. www.thinkstrategies.com p.15
Record
Analyze

16. Using SaaS to Better Target Solutions
©2016, THINKstrategies, Inc. www.thinkstrategies.com p.16

17. Welcome to the ‘Slope of Enlightenment’
Gartner’s Hype Cycle
You are here.
©2016, THINKstrategies, Inc. www.thinkstrategies.com p.17

18. World Moving to SaaS
"By 2018, most software vendors will have fully shifted to a SaaS/PaaS code base.
This means that many enterprise software customers, as they reach their next major software
upgrade decisions, will be offered SaaS as the preferred option.
Put together, new solutions born on the cloud and traditional solutions migrating to the cloud
will steadily pull more customers and their data to the cloud."
©2016, THINKstrategies, Inc. www.thinkstrategies.com p.18

19. Shifting SaaS Adoption Patterns
Ad-hoc, Business End-
User/SBU Adoption;
IT Avoided.
Planned Enterprise-Wide,
Business-Driven Adoption;
IT Involved.
©2016, THINKstrategies, Inc. www.thinkstrategies.com p.19

20. Good News…Bad News
Proliferation of Players = ‘Cloud Rush’
>2600 Companies Divided into 90 App, Industry, Service and
Technology categories on THINKstrategies’ Cloud Showplace.
©2016, THINKstrategies, Inc. www.thinkstrategies.com p.20

21. ©2016, THINKstrategies, Inc. www.thinkstrategies.com p.21

22. Today’s Big Data Challenge
Gartner predicts over 85% of Fortune 500 organizations will fail to effectively
exploit Big Data for competitive advantage through 2015.
©2016, THINKstrategies, Inc. www.thinkstrategies.com p.22

23. Meeting Escalating Big Data Demands
©2016, THINKstrategies, Inc. www.thinkstrategies.com p.23

24. Move to the Cloud Clear
©2016, THINKstrategies, Inc. www.thinkstrategies.com p.24
Source: IDC

25. Keys to Building SaaS Database Architecture
Cost-Savings
Scalability
Performance
Accessibility
©2016, THINKstrategies, Inc. www.thinkstrategies.com p.25
Portability
Manageability
Ease of Deployment
Security

26. DATABASE REQUIREMENTS
FOR SaaS & NuoDB
Seth Proctor, CTO, NuoDB

27. + Elastic Scale & High
Availability
+ Cloud-Native Management
and Provisioning Model
+ Cost-Effective & Secure
+ Simple for Developers and
Operators
DATABASE SaaS REQUIREMENTS
27
Copyright © 2016 NuoDB
Data
Application
Shard
Application
Shard
SaaS Application
SaaS Application

28. ELASTIC & HIGHLY AVAILABLE
Data services should provide capacity as needed
 Lowers cost & increases simplicity
 Mimics the service model that the application is providing
 Support multiple tenants
If data is unavailable then the application is unavailable
 The data service must be resilient to failures
 It must also support upgrade & migration
 In public cloud this applies to storage, network, etc. as well
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Copyright © 2016 NuoDB

29. CLOUD-NATIVE MODEL
+ Public, on-premise or hybrid, deployment models are moving to
“cloud architectures”
+ Data services must run virtualized and/or in containers
 Supports virtualized disk & network as well
 Hooks into common monitoring tools
+ Cloud is virtualization & commodity
 Failure is more likely
 Redundancy and horizontal scale are requirements
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30. SIMPLE DEV & OPS
+ Familiar programming experience
 APIs, languages, debugging tools, analysis, test deployment, etc.
+ Simple, on-demand provisioning
+ Ability to automate:
 Backup & recovery
 Upgrade
 Migration
+ Single, logical view for both developers and operators
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Copyright © 2016 NuoDB

31. + On-demand and elastic
+ Available and exploiting the
advantages of cloud
deployment
+ A single, logical service
+ Able to support application
migrations and new
development with a
common operations model
SaaS DATA SERVICES MUST BE…
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Copyright © 2016 NuoDB
Scalable
Data
Service
Application
Services Operations

32. NuoDB – SQL & SCALE
+ NuoDB is a SQL database architected for the cloud
+ ANSI SQL & ACID Transactions
 Full support for Schema, JOINs, Indexing etc.
 Standard isolation levels; no restrictions on
transactions
 Migrate your apps & use existing tools
+ Designed for Cloud
 Peer-model that scales well on virtualized
infrastructure
 Distributed with no single owner or actor for any data
 In-memory processing allows for storage flexibility
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Copyright © 2016 NuoDB

33. SERVICE SEPARATE FROM STORAGE
+ Service layer is a transient, peer-to-peer cache
 No shards or explicit partitioning: the database
appears as a single logical unit to developers and
operators
 Only the working-set is in-memory
 Scale throughput & clients quickly, on-demand
+ Storage is redundant and flexible
 Automatically replicate durable data to multiple
locations
 Allocate the right resource types to the right tasks
+ Both tiers survive failures & support upgrade at
any peer
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Copyright © 2016 NuoDB
vv vv vv

34. PROVISIONING & ORCHESTRATION
+ A light-weight orchestration tier provides:
 A single logical view of the running system
 Load-balancing & process discovery for SQL clients
 Resource monitoring & management for
administrators
 Visibility into failures and a platform for automation
+ Provisioning a new host or container is
simple
 Start from an image or install NuoDB on a new
instance
 Point the new instance at an existing peer; provide
entry credentials
 The new instance is available for expanding an
existing database or starting a new database instance
from a single point of management
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Copyright © 2016 NuoDB

35. CUSTOMER EXAMPLE: MODERN ISV
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Copyright © 2016 NuoDB
Client Server
RDBMS
App Server
(VM or Bare
Metal) …
Customer Data Center
Elastic App
Service
Public Service
…
Elastic App
Service
Service, On-Premise
…
Managed Resource
Orchestration
Elastic Data
Service
Elastic
Data
Service

36. + Your data is the core of your
services
+ The database is the platform
the services should build on
+ Development & operations
are simpler with a scale-out
data platform
SCALE YOUR SERVICE
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Copyright © 2016 NuoDB
SaaS Data
Service
Application
Services
Operations
Test &
Profiling
Data
Provisioning
Backup &
Recovery

37. QUESTIONS?
Learn more about NuoDB at
www.nuodb.com/use-cases
Watch our unique capabilities videos at
www.nuodb.com/resources/videos
Review white papers and eBooks at
www.nuodb.com/resources