Export Opportunities for the US Wind Industry

•

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Renewable NRG Systems

Business

Exporting Case Studies

Patrick K. Strom
Sales Account Manager, International Markets
NRG Systems

WINDPOWER 2011 Conference & Exhibition
May 24, 2011
y ,

Overview
• About NRG Systems and our products

• There is a world of opportunity Good news!
opportunity.

• 3 ways to optimize international success

• 2 case studies

About NRG Systems
y
• Founded 1982

• 114 employees
l

• 144 countries

• Lean
manufacturing

• Niche business

• Met towers, data
loggers, sensors,
loggers sensors
LIDAR, turbine
control sensors,
software
NRG Systems manufacturing plant, Hinesburg, Vermont, USA

Wind Resource
d esou ce
Assessment Tower

Comparison
Truck
• Vermont to Los Angeles: 3000 miles
• Greater carbon footprint handling
footprint,
• Cost: $5000-$10,000; 30% fuel surcharge

Sea Freight
• Vermont to Port of Shanghai: 8000 miles
• Sealed 20 ft container, few restrictions
• Cost: $3500

Optimizing Success:
Smart Packaging

60m Tower System
EnviroCrate

The value of a
Freight Forwarder
• Long term relationships

• Invaluable in case of trouble

• Ally for getting payment
safely

• Navigates complex letters of
credit

The value of an
International Partner
• Finding clients

• Navigating customs local regulations
customs,

• Targeted marketing

• Long term cooperation

Case Study 1:
Kiribati

• 2 x 34m complete systems, coral atolls
• NGO funding Japanese partner
funding,
• Free sea/surface shipping to Hawaii,
weekly flight to Kiritmati Island
• High reliance on fossil fuels
• Climate change (43 ft highest point)

Case Study 2:
Mongolia
g

• 30m complete system, Asian steppe
• Japanese partner & funding
• Free sea/surface shipping to Ulan Bator
• Early stage wind development, great potential

Conclusion
C l i
• Being in the U.S. has advantages

• Think about the whole product lifecycle

• Avoid commoditization

• Use resources available to you:
government programs, forwarders, partners

Now go close the trade deficit!

Patrick Strom
patrick@nrgsystems.com
1-802-482-2255
www.nrgsystems.com

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Export Opportunities for the US Wind Industry

1. Exporting Case Studies Patrick K. Strom Sales Account Manager, International Markets NRG Systems WINDPOWER 2011 Conference & Exhibition May 24, 2011 y ,

2. Overview • About NRG Systems and our products • There is a world of opportunity Good news! opportunity. • 3 ways to optimize international success • 2 case studies

3. About NRG Systems y • Founded 1982 • 114 employees l • 144 countries • Lean manufacturing • Niche business • Met towers, data loggers, sensors, loggers sensors LIDAR, turbine control sensors, software NRG Systems manufacturing plant, Hinesburg, Vermont, USA

4. Wind Resource d esou ce Assessment Tower

5. Optimizing Success: p g Globalization

6. The Puzzle… Puzzle

7. Optimizing Success: p g Sea Freight

8. Comparison Truck • Vermont to Los Angeles: 3000 miles • Greater carbon footprint handling footprint, • Cost: $5000-$10,000; 30% fuel surcharge Sea Freight • Vermont to Port of Shanghai: 8000 miles • Sealed 20 ft container, few restrictions • Cost: $3500

9. Optimizing Success: Smart Packaging 60m Tower System EnviroCrate

10. Delivery y

11. The value of a Freight Forwarder • Long term relationships • Invaluable in case of trouble • Ally for getting payment safely • Navigates complex letters of credit

12. The value of an International Partner • Finding clients • Navigating customs local regulations customs, • Targeted marketing • Long term cooperation

13. Case Study 1: Kiribati • 2 x 34m complete systems, coral atolls • NGO funding Japanese partner funding, • Free sea/surface shipping to Hawaii, weekly flight to Kiritmati Island • High reliance on fossil fuels • Climate change (43 ft highest point)

14. Case Study 2: Mongolia g • 30m complete system, Asian steppe • Japanese partner & funding • Free sea/surface shipping to Ulan Bator • Early stage wind development, great potential

15. Conclusion C l i • Being in the U.S. has advantages • Think about the whole product lifecycle • Avoid commoditization • Use resources available to you: government programs, forwarders, partners

16. Now go close the trade deficit! Patrick Strom patrick@nrgsystems.com 1-802-482-2255 www.nrgsystems.com

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