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Ray speerchipsensorsei letterkenny


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Ray speerchipsensorsei letterkenny

  1. 1. Technology Start-ups and Value Creation Ray Speer CTO, ChipSensors, Limerick copyright © 2010 Ray Speer
  2. 2. Ray Speer• CTO and Director, ChipSensors, Limerick, Dublin. Fabless Semi company making embedded silicon sensors, Temp and RH, Gases, and Pathogen Detectors. Acquired by Silicon Labs, Austin, USA, 8th Oct 2010• Manager EpiCenter (Electronics, Production & Innovation) LyIT, Letterkenny, Co. Donegal.• Director of start-up Silansys Technologies, Dublin, ‘02 - ’04 Winner of TI Service Award. Acquired by Frontier Silicon, UK• VP Analog Technology, Parthus, Dublin, ‘93 - ’03. Joined Parthus as part of the start-up team with responsibility for building a world class design consultancy specialising in mixed-signal ICs. Customers STM, TI, Motorola, HP, Delco and ESA. Applications included Storage, Display, Automotive, Wireless and Consumer. Parthus had a successful IPO on London and Nasdaq in May 2001. Merged with a division of the DSP Group in ‘03 to form Ceva Inc.• Project Manager, S3, Phillips Group, Dublin, ‘91 - ’93• Senior Design Engineer, Analog Devices, ‘84 - ’91 Responsible for several product families, AD7537/47 DACs, AD787x ADCs and AD7002 GSM baseband codec.• Holder of US patents, 5,528,241, 5,289,113 and 5,075,667
  3. 3. Contents• Semi Industry Review• Case Study Parthus Technologies• Case Study ChipSensors• Technology Start-ups• Lessons Learned
  4. 4. Semi Industry A Review First Transistor, Bell Labs, 1947 First point contact transistor (germanium), 1947Shockley, Brattain and Bardeen discover the transistor Bell Laboratories Source, Paulo Moreira,CERN - Geneva, Switzerland
  5. 5. Semi Industry A Review Moore’s Law • Gordon Moore, co-founder of Intel • Made his now famous ‘observation’ in 1965. • Predicted that the number of transistors per chip would grow exponentially (double every 18 months) • His observation has remained valid for over 4 decades. • Rapid growth in capability has fuelled rapid innovation led technology adoption
  6. 6. Semi Industry A ReviewIntel 4004 Microprocessor • Clock speed 108kHz • 2300 transistors • 4 bit data • 8 bit instruction word • 45 instructions • 1Kb ext program memory • 4Kb ext data memory • 8 x 8 bit registers Source:
  7. 7. Semi Industry A Review Moore’s Law“The first microprocessor only had 22 hundred transistors. We are looking atsomething a million times more complex in the next generations—a billiontransistors. What that gives us in the way of flexibility to design products isphenomenal.” —Gordon E. Moore Source:
  8. 8. Semi Industry A Review Pace of Technology Change Years to 25% U.S. AdoptionSource: Computer Systems Policy Project ( Bruce Source: DMehlman 3/04 Ferrell, SIA
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  11. 11. Contents• Semi Industry Review• Case Study Parthus Technologies• Case Study ChipSensors• Technology Start-ups• Lessons Learned
  12. 12. ChipSensors Introduction • Founded 2006, Ireland & Boston • Fabless Semiconductor Sensor company • Single-chip Digital Sensors • Temperature, Humidity, Carbon-Dioxide Booth Number 722
  13. 13. Thinking Outside the Chip – Energy-Efficient Building: System Level 0C%RH Module Board Sensor Intelligent HVACppmCO2 Package Test Calibration Ventilation on Demand Interface
  14. 14. Thinking Outside the Chip – Active Tag Logger UnitsCrate-Level Item-Level tagging tagging Sensors in future need to be: Low Cost Low Power Wireless Single-chip wireless sensors needed
  15. 15. The Ideal Single-Chip Wireless Sensor Chipsensors Sensors today Industry-standard IP blocks now 0.18um/0.13um CMOS 0.18µm/ 0.13µm RF CMOS µ µ EEPROM I2C SPI MCU 8051 ARM Sensors Sensors (RH, T, CO2) (RH, T, CO2) + NVM A-to-D A-to-D +cal RF +cal Zigbee 18-Bit ADC, Differential Vin, RFID 802.15.4Wafer Level Calibration
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  19. 19. Contents• Semi Industry Review• Case Study Parthus Technologies• Case Study ChipSensors• Technology Start-ups• Lessons Learned
  20. 20. Technology Start-up Ingredients for Success • A new product or service idea which addresses the customers ‘pain’ • An experienced team with an orthogonal mix of skills • A growing global market in its infancy • Partnerships to develop proof of concept and early stage product • Strong product validation from marketplace leaders • Technology protected by patent
  21. 21. Technology Start-up Developing the Idea• Know the Customer• Conceiving the idea – The ’tip of the Iceberg’ – Rarely happens in isolation – The best ideas are conceived when ‘orthogonal’ experiences interact, actively seek out such opportunities, push out beyond your comfort zone, networking – End user input is invaluable• Partnerships – A team approach, including externals, ‘teacher customers’ – Be careful to ensure a good contractual framework• Proof of Concept – Show something early – Build a demonstration model, software and hardware – Interact with potential end users• Product Design – Detailed product development plan (top down, bottom up) – Use external contract services to accelerate time to revenue
  22. 22. Technology Start-up Parallel Processing of Tasks Proof of Beta RampIdea Prototype Revenue Concept Test Up IP Issues Business Plan Business Formation Growth Funding
  23. 23. Technology Start-up Value Creation Timeline Value Can Grow steeply and often out of proportional to effortValuationValue Bright F&F Seed, Team Proof of Customer Business EI/VCCreation Idea Grants Formed Concept Validation Plan 1.x A Round 2007 2008 2008 2008 2008 2009 2009 Q4 Q1 Q2 Q3 Q4 Q1 Q2
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  29. 29. Contents• Semi Industry Review• Technology Start-ups• Case Study Parthus Technologies• Case Study ChipSensors• Lessons Learned
  30. 30. Lessons Learned• Build the Right Team – Internal and External, Emphasise Orthogonal Skill Set – CEO Lead by Example – Keep the Team (ESOP, etc)• Networking – Encourage communication beyond immediate peer group – Engage with academic partners (but remember Mars and Venus!) – Engage with ‘thought leaders’, ‘teacher customers’, usually smaller companies. – Develop Partnerships and Collaborations to fill in gaps.• Build Proofs of Concept Early – Have a ‘show and tell’, Computer Models and Hardware, Trade Shows• Appropriate Finance – Many start-up CEOs spend all their time fundraising!• IT Infrastructure – Use the available tools to facilitate communication across teams, common calendars, Net Meeting, Video Conferencing, but there is no substitute for Face to Face