Lead Generation: Inexpensive Tactics

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Discover the top 8 ways to start generating leads without breaking the bank.

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Lead Generation: Inexpensive Tactics

  1. 1. Lead Generation Inexpensive Tactics for Starting Out Presented by: Adam Proehl
  2. 2. About Me • In Online Marketing since 1998; specialize in complex & multichannel sales • Principle at NordicClick Interactive – a full service Digital Marketing Agency based in Minneapolis • Spoken at many industry conferences including Pubcon, SEMPO, eMetrics, B2B, OMS, SES, MDMA, BMA • Instructor at the Online Marketing Institute, and University of San Francisco • Long Suffering Minnesota Sports Fan
  3. 3. This is Me
  4. 4. Topics • Tactics & How To’s • Do’s & Don’ts • B2C & B2B applications
  5. 5. #1 You need a list @adamproehl
  6. 6. #1 You need a list • Email is often: – Overlooked – under optimized – Mis-used • Not just about email, but start here @adamproehl
  7. 7. #1 You need a list • Before you have a product • Before you spend big $ elsewhere • Think progress, not perfection @adamproehl
  8. 8. #1 You need a list Tool: “Coming Soon” templates/examples bit.ly/18ViTXD @adamproehl
  9. 9. #2 Get something out of a visit • Entice them to stay • Get something of value • Provide value in return @adamproehl
  10. 10. #3 Retargeting “Don’t let them leave, but when they do…” @adamproehl
  11. 11. #3 Retargeting • Low traffic minimums – – – – Google (Display Network): 100 visits Google (Search Network): 1000 visits AdRoll (DSP on FBX): 1000 visits Host of other networks, DSP’s, etc. • Offer something compelling – Draw them back – Impressions will add up @adamproehl
  12. 12. #3 Retargeting Test Offers/Segments 1. Something not originally seen, but relevant 2. The same thing, but with a slightly different angle/pitch/approach Attend a retargeting session! @adamproehl
  13. 13. #4 WhitePapers “Millions written…..Dozens read” - Unknown @adamproehl
  14. 14. #4 WhitePapers Not opposed………. • Don’t overuse or default to them • Avoid the crutch default mentality @adamproehl
  15. 15. #5 Whitepaper Alternatives • Research Paper • Study Guide • Video (maybe) • Archived webinar recording @adamproehl
  16. 16. #5 Whitepaper Alternatives • Webinar • Templates • Free Tips • Industry Analysis • Case Study • E-Book @adamproehl
  17. 17. #5 Whitepaper Alternatives The list goes on….. • Paper guide • Podcast • Step by step guide • Live event access BOTTOM LINE: Get creative @adamproehl
  18. 18. #6 Surveys • Create a survey • Share on social networks • Link from a landing page (retargeting) @adamproehl
  19. 19. #6 Surveys • Give it away in exchange for participation @adamproehl
  20. 20. #6 Surveys Other Tactics: • Targeted ad buys (“Get the report” approach) • Retarget landing page visitors @adamproehl
  21. 21. #6 Surveys Tools: • Survey Gizmo • Survey Monkey • Qualtrics @adamproehl
  22. 22. #7 Partner, Partner, Partner Leverage an existing list: • Gain introduction • Joint or sponsored webinar • Interview / Procure content • Co-brand or white label (Obligatory Cheesy Stock Photo) @adamproehl
  23. 23. #7 Partner, Partner, Partner Financials: • Rev Share • Bundle • Trade • Flat Fee • Etc. @adamproehl
  24. 24. #8 B2B Path • Content • Capture • Nurture • Close • Report @adamproehl
  25. 25. Summary • Get a list • Get a list • Get a list If you don’t, good luck with everything else! @adamproehl
  26. 26. Thank You Adam Proehl adam@nordicclick.com @adamproehl

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