THE SCIENCE OF
INTRANET
ENGAGEMENT
??????????????
INTRANET
ENGAGEMENT
HOW?
WHY?
WHAT?
IDEA...
Better collaboration
More productivity
Bye-bye silos
Greater innovation
Faster time-to-market
Endless sunshine
Kil...
Meanwhile,backon
planet
earth...
The marketing department
appears to be blowing off
the intranet.
And the sun doesn’t alwa...
hello...?Damn!It’sdarkinhere.
THE TECHNOLOGY MUST
SUCK!SUCKNESS
SUCKITUDE
SUCKCITY
SUPERSUCKAGE
SUCKWADS
Dude,
Your digits, like,
totally suck.
Are you ...
Oritispossiblewehavean
ENGAGE
MENT
ISSUE?
What if we could
MEASURE
ENGAGEMENT?
No, seriously. What if we had a
3DENGAGEMENT
FORMULA?
INTERACTION
ADVOCACY
The3dimensionsof
engagement
INTEREST
INTEREST
The first dimension:
Howtogetusersto
GET&STAYONBOARD.
Measure interest
Number of users
How often they visit
UNINTERESTED.
Don’t know about the intranet
There’s nothing in it for them
There’s nothing new there
Whyusersmightbe
INTEREST.
1. Market the intranet and
make it more visible
2. Highlight its value
3. Keep users updated
3waystoincrease
INTERACTION
The second dimension:
INTERACTION.
Convertinterestinto
Measure the passive majority
Time spent
Pages visited
Most people will be passive visitor...
Stimulatethe
ACTIVEMINORITY.
Get 20:20 visibility
into interaction
Likes, comments,
new posts and ratings
Going up or down?
INTERACTION.
4waystoincrease
1. Develop a content strategy
and activation calendar
2. Run promotions
3. Respond to contrib...
ADVOCACY
The third dimension:
Makeyourpeople
ADVOCATESAssess advocacy
How people engage others
Create a scoring system
ADVOCACY.
3sourcesforgreater
1. Apply all the steps suggested to this point
2. Increase the WOW factor of your UX and cont...
INTERACTION
ADVOCACY
Understandthe
3dimensionsof
INTEREST
engagement:
Learnmorenow...
FREEEBOOK.
Expand the value of yourintranet.
<<< Downloadthisthing.
>>>>>>>>>>>>>>>>TAKETHENEXTSTEPWITHA
3DENGAGEMENT
CLINIC.
Discover your challenges
and get an
action plan.
CLICK HERE >
DEALING
WITHHERE?
Whoareyou
Some of the world’s top brands
rely on SmallWorlders to develop
technologies to create a more
...
hey...Wasn’tthatenlightening?
kevin@smallworlders.com
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3dengagementformula 140127035302-phpapp01-140225231720-phpapp02

  1. 1. THE SCIENCE OF INTRANET ENGAGEMENT
  2. 2. ?????????????? INTRANET ENGAGEMENT HOW? WHY? WHAT?
  3. 3. IDEA... Better collaboration More productivity Bye-bye silos Greater innovation Faster time-to-market Endless sunshine Killer
  4. 4. Meanwhile,backon planet earth... The marketing department appears to be blowing off the intranet. And the sun doesn’t always shine.
  5. 5. hello...?Damn!It’sdarkinhere.
  6. 6. THE TECHNOLOGY MUST SUCK!SUCKNESS SUCKITUDE SUCKCITY SUPERSUCKAGE SUCKWADS Dude, Your digits, like, totally suck. Are you feeling me? Seriously, I’m thinking you byte man.
  7. 7. Oritispossiblewehavean ENGAGE MENT ISSUE?
  8. 8. What if we could MEASURE ENGAGEMENT?
  9. 9. No, seriously. What if we had a 3DENGAGEMENT FORMULA?
  10. 10. INTERACTION ADVOCACY The3dimensionsof engagement INTEREST
  11. 11. INTEREST The first dimension:
  12. 12. Howtogetusersto GET&STAYONBOARD. Measure interest Number of users How often they visit
  13. 13. UNINTERESTED. Don’t know about the intranet There’s nothing in it for them There’s nothing new there Whyusersmightbe
  14. 14. INTEREST. 1. Market the intranet and make it more visible 2. Highlight its value 3. Keep users updated 3waystoincrease
  15. 15. INTERACTION The second dimension:
  16. 16. INTERACTION. Convertinterestinto Measure the passive majority Time spent Pages visited Most people will be passive visitors.
  17. 17. Stimulatethe ACTIVEMINORITY. Get 20:20 visibility into interaction Likes, comments, new posts and ratings Going up or down?
  18. 18. INTERACTION. 4waystoincrease 1. Develop a content strategy and activation calendar 2. Run promotions 3. Respond to contributors 4. Conduct user testing
  19. 19. ADVOCACY The third dimension:
  20. 20. Makeyourpeople ADVOCATESAssess advocacy How people engage others Create a scoring system
  21. 21. ADVOCACY. 3sourcesforgreater 1. Apply all the steps suggested to this point 2. Increase the WOW factor of your UX and content 3. Highlight active users and advocates
  22. 22. INTERACTION ADVOCACY Understandthe 3dimensionsof INTEREST engagement: Learnmorenow...
  23. 23. FREEEBOOK. Expand the value of yourintranet. <<< Downloadthisthing.
  24. 24. >>>>>>>>>>>>>>>>TAKETHENEXTSTEPWITHA 3DENGAGEMENT CLINIC. Discover your challenges and get an action plan. CLICK HERE >
  25. 25. DEALING WITHHERE? Whoareyou Some of the world’s top brands rely on SmallWorlders to develop technologies to create a more collaborative, productive and fun workplace. Weputpeoplefirst,technologysecond. Visitwww.smallworlders.com Get the complete picture... DownloadthefreeeBook >>>
  26. 26. hey...Wasn’tthatenlightening? kevin@smallworlders.com
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