A powerpoint presentation on ways to improve Hospitality Education

1. INDUSTRY-AACCAADDEEMMIIAA IINNTTEERRFFAACCEE
((CCaassee ssttuuddyy HHoossppiittaalliittyy IInnssttiittuuttee && IInndduussttrryy))

2. Key Observations
 The changing Complexity of the Business environment has
necessitated the industry and the academia to develop close
links to create the synergy.
 The interface between these two has led to increasing
mutual dependence to ensure their better survival in their
domains.
 In light of this understanding academia has designed
different modes of industry- academia interface (IAI).

3. Introduction
 Universities and industry, which for long have been operating in
separate domains, are rapidly coming closer to each other for
creating synergies.
 Constantly changing management paradigms, in response to
growing complexity of the business environment.
 Present times of knowledge economy, a productive interface
between academia and industry is a critical requirement.
 Failure to recognize each other’s role will reduce the import of
interface between institutes and industry.
 Potentially give rise to mismatch between demand and supply of
quality manpower, which in turn can cause uneven balance in
market.

4. Objectives
 Bridge the gap between academic institutions and corporate bodies through
different dimensions.
 To move from this system to holistic Approach of learning models.
 Developing close link between industry academic by interaction tie up
programmes.
 Map the gaps that exist between cultural sensitivity, industry behavioural
attributes and academic Institutions.
 To understand the student’s perception towards the Industry- Academia
interface.
 examine the different modes of the Industry- Academia interface adopted by
the colleges.
 To analyze the student’s perception about the benefits from modes of
Industry – Academia interface.

5. Methodology
 The primary data required for the study is gathered through the well framed
questionnaire
 Students pursuing bachelors degree in hospitality and hotel administration and
professionals working in the industry the results of which were tabulated and
according to that the preference was given to most effective
 A number of questions that can be used to create synergies between the current
trend and the topic of research.
 The Secondary sources of data like texts, journals, newspaper and websites are
also used for the study.
 The most preferred mode is establishing partnership through training and
internships of students. This method is a self-feeding method.
 Thus increasing their placement opportunities and strengthening long term
relationship between the two entities.

6. Review of Literature
 Industry and academia interface can be described as collaborative, interactive
and interdependent arrangement between academic sector and corporate
entities.
 Universities and industries which for long have been operating in separate
domains, are rapidly inching closer to each other to create synergies.
 In response to growing complexity of business environment today have
necessitated these to come closer.
 Industry in India is growing at the rate of 15% per year creating 2.5 lakh jobs
every year a number of approximately 20000 professionals pass out from
government owned IHM’s every year.
 Outcome despite of having almost more than 10times more job opportunities is
the incapability of the colleges to produce professionals .

7.  Change in management paradigm of academic institutions from atomistic
model to holistic model.
 Growing pressure from industry to make their fresh inductees productive
from day one to reduce the subsequent training costs.
 The view that organizations today are looking for trained professionals and
students capable of taking decisions.
 Increasing interdependence between academia and industry to satisfy need
for sustenance and innovation in their respective areas.

8. MODES OF INTERFACE
Industries nowadays start showing interest to coming to academic institutions
and share their knowledge in different dimensions. A number of
recommendations towards increasing and enhancing academia-industry
interface, which include:
 Guest lectures by industry experts
 Joint seminars by industry & academia for students
 Industrial visits
 Workshops & seminars by academia
 Project Works for the students
 Training programs according to industry requirements
 Financial & infrastructural support by industry
 Choosing Faculty with Industry Experience
 Outsourcing the subject to industry persons

9. Need For Redesigning the
Curriculum
Design challenges for the curriculum require the
academic practitioner to re-consider the rationale for
the traditional curriculum and its many unquestioned
assumptions about the validity of a pre-scribed learning
outcomes approach, about fundamental constructive
alignment of learning, teaching and assessment, about
static semesters and rigid timetables, about linear
learning, and about static assessment models, as
tentatively illustrate in Table.

10. Need For Redesigning the
Curriculum
Modes of Industry –Academia interface Mean Rank Value
Guest lectures by industry experts 4.30 3
Inclusion of industry experts in syllabus designing 4.21 4
Joint seminars by industry & academia for students 3.98 7
Industrial visits 4.65 1
Workshops & seminars by academia 3.90 8
Project Works for the students 4.18 5
Research & Consultancy projects 3.58 11
Training programs according to industry requirements 4.49 2
Financial & infrastructural support by industry 4.09 6
Choosing Faculty with Industry Experience 3.85 9
Outsourcing the subject to industry persons 3.84 10

11. Pre-determined Learning Outcomes at
unit or module level.
 Alignment of curriculum content, learning activities and
assessment methods.
 Teaching hours, learning hours and assessment hours
mathematically determined.
 Static timetabling of learning progress.
 Semester-based calendar

12. HOLISTIC :Learning Contract with
work as the Curriculum
 Integrated and relational curriculum.
 Negotiated assessment activities.
 Scale of learning negotiable.
 Challenges of learning tasks determine the pace and extent of
learning.
 Work-place timelines dominate.
 Negotiated weighting of Assessment criteria structures.

13. Industry Needs And Expectations
 Technical & behavioural skills but a new dimension of Non-cognitive skills
are also in vogue.
 The competition is extensive, beyond imagination, continuous change &
innovation with proactive performance abilities is the need of the hour.
 Personnel who can take ownership of their job, at times beyond their role to
ensure fulfilment of organizational vision.
 Flexibility towards perfection & capability building more often & work is
delivered from multiple locations across the world.
 Good communicative ability is essential to derive work from people who may or
may not be directly linked to you.
 To play a passive role of a learner where they wait for instructions or
directions & exhibit limited responsibility.

14. Academia Expectations
 In academic institutions, time frame of an academician is governed by
research guidance and
 Academicians are oriented towards R andD activities of the industry for
funds which helps them to sustain their broader research interests.
 Areas of interest lie in technology development initiatives and methods
related to process and design improvement.

16. Conclusion
 The Industry-Academia Interface enhances the overall teaching-learning
experience of the students perceive this interface to be of growing importance.
 The active modes of the interface are the Project works which the students have
to carry as a part of their curriculum, guest lectures by industry experts, who
come to the students to share the real time experiences and finally the
Workshops & seminars.
 Academia and Industry need to take build organic relationships, with long
term strategic intent contributing to growth and development of both the entities.
 It is not a must that all modes of partnership are equally beneficial to every
academic institution. They have to work on 'differential relationship'
mechanism.
 Including industry inputs has been perceived quite beneficial by colleges in
improving the quality of output and making them competent of surviving in
rapidly changing business environment.

17. References
 www.nchm.nic.in
 www.t our ism.gov.in
 www.ihmaur angabad.ac.in
 www.manipal.edu/ inst it ut ions/ hot elmanagem
ent / wgshamanipal
 www.ihmchandigar h.or g
 www.cihmct .com
 www.hot elier india.com
 www.hot elsmag.com