4. Park Avenue Storm
Emotional Payoff :
Rational Payoff :
Key Attraction: Smells awesome which can
blow your minds. Attractive Smell
Other Observations: The man is shown doing
various activities like : Party, Adventure,
Sleeping etc. it depicts that the deodorant can
be use anytime .
Target Group: 18 – 35 , Males
Tagline: Smell Like WOW
5. Park Avenue Impact
Emotional Payoff :
Rational Payoff : It shows that the consumer
will be active and fresh throughout the day.
Key Attraction: 4 Times more perfume.
Fragrance Lock Technology.
Other Information: Shows various activities
in a day of a business man to depict that the
perfume is for that particular T.G
Target Group: Age: 25 to 35
Tag Line: Keeps you going like nothing else.
6. Park Avenue Cool Blue
Emotional Payoff : Humor and Expressions of the
model.
Rational Payoff :
Key Attraction: Different backgrounds that are
shown to emphasis over different activities and
also the mild humor.
Other Observations: Trying to make the
consumer understand that the product can be
used in every fun-filled activity that a person
generally does.
Target Group: 21 to 40 , Male
Tagline: Zara Sungh Ke To Dekho
7. AXE
Emotional Payoff : The atmosphere is too
attractive and has a bit of romantic touch in the ad
Rational Payoff : comes in 7 different flavors .
Key Attraction: The music and Model are the key
attraction in this ad
Other Information: New arrival – Signature which
lasts long as it has more perfume and gas.
Target Group: Age: 25 to 35
Tag Line: Don't fade away
8. Nivea Men Fresh Active
Emotional payoff: Arjun Rampal is the brand
endorser of the product who urges the man on
the move to apply the deodorant for a fresh
start
Rational payoff: Success, fame and female
attention cannot be acquired by merely using a
deodorant, hence Nivea Fresh Active only
promises a rejuvenating start for a man
Key message: Freshness is assured via usage of
the product
Tagline: It starts with you
TG: Age 21-30 (Male)
9. Old Spice Deodorant
Emotional Payoff : Millind Soman is the brand
endorser for the product who reveals in the TVC
that you don’t need medals and achievements to
prove your manhood. Spraying Old Spice makes
one feel manly
Rational Payoff : 4 variants of the product are
available
Key Attraction: : Celebrity Milind Soman and his
style of speaking.
Other Observations:
Target Group: Above 35 , Male
Tagline: Smell Mantastic
10. Yardley
Emotional Payoff :
Rational Payoff :
Key Attraction: Katrina Kaif as the Brand Ambassador
Other Observations: It depicts the quality of
fragrance that it has. Gives user an attitude of a
celebrity.
Target Group: All age groups , Female
Tagline: My Yardley, My Fragrance
11. Fogg Blue
Emotional Payoff :
Rational Payoff :
Key Attraction: The environment and
Background gives the Aqua touch to the
advertisement. Clear Blue Water gives a
refreshing view.
Other Observations: It also tries to make us
understand that men ca do anything to get his
favorite Fogg Blue Deo.
Target Group: Age: 21 TO 35 , Male
Tagline: Live the Day.
12. Fogg Black
Emotional payoff: Premium deos for men in black
Rational payoff: 6 variants of the pack
Key message: Launch of the black collection of Fogg Deos
Other observations: Packaging of the product is different
from the regular Fogg Deodorant
Tagline: NA
TG: 21-30 , Male
15. Beer Shampoo
Emotional Payoff: Shows “Beer” as an
ingredient which attracts the consumer’s
mind.
Rational Payoff : Emphasis Upon Strength
Silky and Long hair.
Key Attraction: Silky and Bouncy hairs of the
male model.
Target Group: people with long hair (male)
Tagline: “Cheers to Man Hair”
16. Clinic Plus
Emotional Payoff: a scene of a rural tradition
of mother struggling for sending her daughter
to school is shown. She has to go through so
much hardships.
Other Information: In the last the TVC relates
the ad with “Strength” thus focusing on the
strength of the shampoo.
Key Attraction: Promoting the Product
indirectly through a cause of education for all
Target Group: Every age group ,Female
Tagline: “M se ma , Ma se Mazbuti”
17. Clinic Plus Kids
Emotional Payoff: Attracts the kids through
animated cartoon video. The girl is shown as a
brave Chulbuli who loves to play all day and
shampoos daily.
Targets children
18. Garnier Fructis - Triple Nutrition
Rational Payoff: Enriched with the goodness
of olive, almond, coconut oil and fruit
vitamins.
Key Attraction: Alia Bhatt as main cast. Her
silky and long hair that is shown in the TVC.
Target Group: 21 to 40 (Female)
Tagline: Take Care