1. International Business:
Different Culture’s Working
Styles
Nine Singhara

2. Working Styles
Western Thai
Individualistic Social
Ability-Oriented Relationship-Oriented
Competitive Collaborative
Value personal skills and Value community ties and
success relationships between co-
workers

3. Perspectives
Western → Thai Thai → Western
Nepotism/Cronyism Unfriendly
Ineffective Selfish
Process Model: Interactive Situation (Psychological Context)

4. Conflicts
Negativity
Discomfort – “Culture Shock”
Inability to effectively cooperate

5. Adaptation