Explore Dual Citizenship in Africa | Citizenship Benefits & Requirements
Final Assignment
1. Nina Zovko
Professor Klinkowstein
Selected Business Article
Facebook Shares Reach
All-Time High
http://www.bloomberg.com/news/2013-09-11/facebookshares-reach-all-time-high.html
3. Nina Zovko
Professor Klinkowstein
Summary
• Wireless users grew 51% to 819 million in one
quarter
• Shares grew 3.3% to $45.04
• Growing demand for mobile-advertising products
through smartphones
14. Nina Zovko
Professor Klinkowstein
Ethnographic Research Observations
Delaney Gilbride:
• Took one sip of her drink when
her phone lit up with a
notification
• After did not lift head or talk
while she focused on her phone
applications
• Scratched her neck in annoyance
of something she was looking at
15. Nina Zovko
Professor Klinkowstein
Ethnographic Research Observations
Diana Pedra:
• Slumped on the seat looking
tired/sick with phone in hand
• Looked at her food and said
“Hello” before checking her
phone as if on command
• Silence as she fixed her glasses
and searched through her phone
16. Nina Zovko
Professor Klinkowstein
Ethnographic Research Findings
Delaney Gilbride:
• Claimed she didn’t feel hungry
when she was looking at her
phone
• Didn’t think to talk while on her
phone
• Couldn’t go one meal without
checking on it
17. Nina Zovko
Professor Klinkowstein
Ethnographic Research Findings
Diana Pedra:
• Claimed she didn’t notice me
staring at her
• Used her phone when a
notification popped up then used
other applications
• Couldn’t go one meal without
using her phone
29. Nina Zovko
Professor Klinkowstein
Proposal
Electric Pal sends a shock to users whenever a phone
detects a touch in order to use negative classical
conditioning to slowly get users to concentrate.
The shock urges the consumer to not instinctively use a
smartphone during presentations, meetings, or lectures.
The expected results from repeated use of the
application should lead to more appropriate behavior.
39. Nina Zovko
Professor Klinkowstein
Diagram
De sire fo r c onc en tratio n
Ne gativ e c la ssic c onditio ning
te ac he s l earned con ce ntra tion
Tu rn o n app “E lec tri c Pa l”
Rec ie ve sli ght
e le ctric s ho ck
wh en ph on e is
to uc he d
40. Nina Zovko
Tagline Research
1. “The King of Beers” – Budweiser
2. “Have it Your Way” – Burger King
3. “Because You’re Worth it” – L'Oréal
Professor Klinkowstein