This presentation on mobile business intelligence was given to the NorthWest BI Summit in Grants Pass in July 2010.

1. BI on the Road: The iPad and All Things Mobile
Colin White, BI Research
Northwest BI Summit
Grants Pass, Oregon, July 2010

2. Topics
‣ The Mobile Computing Marketplace
‣ The Business Use of Mobile Computing
‣ The Role of the Apple iPad in Mobile BI
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3. The Hardware
‣ 5 billion cell phones by YE 2010;
1 billion will have mobile
broadband
‣ RIM has sold over 100 million
blackberries & has 42% of the
US smartphone market
‣ Apple has sold over 51 million
iPhones and has 24% of the US
smartphone market
‣ Google’s Android OS has 13% of
the US smartphone market
‣ Apple has sold over 3 million
iPads
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4. What About Microsoft?
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5. Gartner Mobile Predictions: December 2009
‣ According to Gartner’s PC installed base forecast, the total
number of PCs in use will reach 1.78 billion units in 2013
‣ Gartner’s smartphone installed base estimates indicate the
number of smartphones in use will reach 1.32 billion units in 2013
‣ By 2013, the combined installed base of smartphones and
browser-equipped enhanced phones will exceed 1.82 billion units
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6. Topics
✓ The Mobile Computing Marketplace
‣ The Business Use of Mobile Computing
‣ The Role of the Apple iPad in Mobile BI
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7. Business Use of Mobile Computing
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8. Plans for Mobile Applications on SmartPhones
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9. Mobile Application Deployment Plans
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10. Build versus Buy
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11. Barriers to Using Mobile Computing
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12. What is the Role of Mobile BI? Front-Office Example
 Type of Information Worker?
• Information producer? No
• Information collaborator? Maybe
– collaborative feedback
– collaborative decision making
• Information consumer? Yes (e.g., salesperson)
 Information retrieval?
• Information about a customer
• Customer order history and status
• Product information and inventory levels
 Mobile dashboards?
• Sales analysis (slide/dice, drill up/down/across)
 Alerting?
• Urgent customer or sales situation
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13. Topics
✓ The Mobile Computing Marketplace
✓ The Business Use of Mobile Computing
‣ The Role of the Apple iPad in Mobile BI
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14. Which Would You Use and For What?
Source: goffconcepts.com
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15. Apple iPad Pros and Cons
‣ Pros
• SmartPhone operating system (fast and easy to use)
• Excellent touch screen, lightweight and good battery life (> 10hrs)
• Cost-effective 3G support
• Location aware
• Automatic backup
• Easy calendar and mail synchronization
• Great for viewing PDF, image, video and presentation files
‣ Cons
• SmartPhone operating system (file system not visible; coming with iOS 4)
• No multitasking (coming with iOS 4)
• Fonts cannot be added or updated
• Limited external VGA (including Safari) and USB support (printing possible
via 3rd party software)
• No camera support
• Computer required to manage the device
• Touch screen typing can be tiring (use bluetooth keyboard)
• Poor integration with MobileMe
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16. The Death of the Netbook?
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17. Apple iPad Internet Usage
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18. Mobile BI on the iPad: MicroStrategy Mobile
‣ Supports iPad, iPhone &
Blackberry
‣ Several pre-defined analytical
applications
‣ Employs MicroStrategy
Intelligence Server
‣ Free Mobile BI Suite
• 25 free named user licenses
• Free named full development
and MicroStrategy end-user
licenses (2 of each)
‣ Server restricted to 1CPU
‣ Excellent MicroStrategy free
BI library in Apple App store
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19. MicroStrategy BI Library
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20. SAP BusinessObjects Explorer for iPad Demo
‣ Supports iPad and iPhone
‣ Free download from Apple
App Store
• Pre-built demos using SAP
demo server
• Can build your own demo
with data uploaded to SAP
BI OnDemand
• Can also be used to access
corporate Explorer server
‣ Supports iPad VGA output
adapter
‣ Results can be e-mailed
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21. MeLLmo RoamBi
‣ Supports iPad & iPhone
‣ Visualizer application is free
‣ RoamBi Lite connects to CSV,
Excel, HTML, Salesforce and is
free for a single SaaS user
‣ RoamBi Pro adds support for
Google Docs and multiple SaaS
users for $99/user/year (min 5)
‣ RoamBi ES3 adds support for
IBM Cognos, MS Reporting
Services, SAP BusinessObjects,
etc. starts at $795 per user (min.
50) for on-premises license
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22. Other BI Products for the Apple iPad
‣ Actuate BIRT OnDemand and BIRT Mobile Viewer
‣ Oracle Siebel CRM
‣ Pentaho iPad Plug-In
‣ QlikTech QlikView for the iPad
‣ SAS Mobile Platform
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23. Collaboration on the iPad: TeamViewer
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24. Discussion: Which Device When and For What?
Information producers?
Information collaborators?
Information consumers?
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