How to use Twitter for business, well. Incorporating best practices from around the web, this presentation was used to show Public Relations students at MacEwan how to use Twitter professionally.
2. What is Twitter?
• Twitter lets you ...
– send short messages to
many publicly
– send short messages to
one person publicly
– send short messages to
one person privately
3. Twitter
vocabulary
RT @MariamDiamond: LOL the moment I just got on Twitter
#JaiFollowMeYouPeasant #BeauFollowMeYouWorm R
trending WW @JaiBrooks1 @BrooksBeau U up 2 this ?
10. What should you tweet about?
• Don't answer
"What are you
doing?"
• 75-25-10 rule
11. Share resources & expertise
• Events you’re attending
• Links to your blog or website
• Someone else’s content
• Opinions or observations about relevant
topics
12. Relationship Building
• Chat with someone
– @username at the beginning of the tweet
• Share someone else’s content with a
mention
• Thank or promote someone
• Conversational hashtags
19. Composing a tweet
•
Start with what you
want to say
•
Ignore length
restrictions!
•
Get what you want to
say down
John, thanks for
your feedback. We
appreciate
you
taking the time to
write. If you’d like
more information
about that, please
visit our website at
http://website.com/i
nformation. You can
read more about it
there. If you have
further questions,
call our customer
service number at
1-780-555-1212.
20. Edit, edit, edit!
• Aim for 110 – 120 characters
– Gives you room for #hashtags and @usernames
• Remove all fluffy text
• Shorten links (will need 18 characters)
• Shorten words, but aim for good grammar
and spelling
– If it looks like an error, don’t use it
• Your / you’re are NOT interchangeable!
• Don’t sacrifice punctuation
21. Try it!
@username, thanks for your feedback. We
appreciate you taking the time to write. If you’d
like more information about how the caramel
gets into the Caramilk bar, please visit our
website at http://website.com/information.You
can read more about it there. If you have
further questions, do not hesitate to call our
customer service number at 1-780-555-1212.
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