2. What’s it all about?
The Unit is split into 2 separate sections.
Section 1 (Theoretical Evaluation of Production) has 2 exams:
-Evaluation of skills development
-Evaluation of production using a theoretical concept
Section 2 (Contemporary Media Issues)
-Media and Collective Identity
-Media in an Online Age
3. Section A: theoretical
evaluation of production
Question 1 (A) requires you to describe and evaluate your skills
development over the course of your production work, from
foundation portfolio to advanced portfolio.
The focus must be on your skills development, and the question will
require you to adapt this to one or two specific production practices
detailed below;
Digital Technology
Creativity
Research and Planning
Post-Production
Using conventions from real media texts
4. Question 1 (B) requires you to select one of your productions (your
strongest one) and evaluate it in relation to a media concept. The
exam will focus on one of the following concepts;
Genre
Narrative
Representation
Audience
Media Language
We recommend that you discuss your trailer as
Moving image lends itself better to all areas of
analysis.
5. Section B: Contemporary
Media Issues
The exam will ask you to comment on one topic areas, answering one
question.
We will study two areas to give you an element of choice in the exam.
We will be studying;
Media and Collective Identity – the focus will be on British Youth Culture.
Media in the Online Age – the media areas we will focus on are film, music
and news.
6. Media and Collective
Identity
How do the contemporary media represent nations, regions and
ethnic / social / collective groups of people in different ways?
How does contemporary representation compare to previous time
periods?
What are the social implications of different media representations
of groups of people?
To what extent is human identity increasingly mediated?
7. Media in the Online Age
How have online media developed?
What has been the impact of the internet on media production?
How is consumer behaviour and audience response transformed
by online media, in relation to the past?
To what extent has convergence transformed the media?
8. Starting The Unit
We are going to start the unit by looking at Media and Collective Identity but
before we do that it is worth reflecting on individual skills following the
completion of your coursework unit.
1.In your skills development blog make a list of skills that you have personally
developed, throughout both AS and A2 coursework and suggest how you’ve been
creative in doing so, under the following headings;
Digital Technology
Research and Planning
Post-Production
Using conventions from real media texts
We will return to the list, evaluating how you developed these skills and what
Impact they’ve had on your production when we study the topic area.
