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Nick Garner
Nick Garner

A short PPT covering some ideas around integrating PPC and SEO along with the social media that works for brands - social proof (ZMOT)

TechnologyBusiness
1 of 26
Devising and executing a successful integrated search strategy Nick Garner
  ,[object Object],[object Object],[object Object],[object Object],[object Object],Nick Garner | Unibet.com | Future Digital Strategies Summit
Finding & Being found ,[object Object],[object Object],[object Object],Nick Garner | Unibet.com | Future Digital Strategies Summit
Trending topics: Google Trends ,[object Object],Nick Garner | Unibet.com | Future Digital Strategies Summit
Trending topics: Twitter Nick Garner | Unibet.com | Future Digital Strategies Summit
The money phrases: adwords keyword finder ,[object Object],Nick Garner | Unibet.com | Future Digital Strategies Summit
  Niches & 'soft' phrases. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Nick Garner | Unibet.com | Future Digital Strategies Summit
 SEO & PPC together – what works Nick Garner | Unibet.com | Future Digital Strategies Summit
Users go on a complex research journey Nick Garner | Unibet.com | Future Digital Strategies Summit
SEO for information (commercial phrases if you can do it)  Nick Garner | Unibet.com | Future Digital Strategies Summit
PPC for commercial: See what converts. Paid Rich Snippets Images Local Search Nick Garner | Unibet.com | Future Digital Strategies Summit
 SEO & PPC together: 1+1 = 3 (kind of) Nick Garner | Unibet.com | Future Digital Strategies Summit
PPC for temporal topics  Nick Garner | Unibet.com | Future Digital Strategies Summit Ads 6 pack News
 SEO & PPC together – IMHO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Nick Garner | Unibet.com | Future Digital Strategies Summit
Focusing on linking search with your social media activities  
ZMOT: The 4 buying stages ,[object Object],Brand/ Social Search Cart Reviews Nick Garner | Unibet.com | Future Digital Strategies Summit
Leverage your brand search: The appalling  ,[object Object],Nick Garner | Unibet.com | Future Digital Strategies Summit
Leverage your brand search: Well done ,[object Object],Nick Garner | Unibet.com | Future Digital Strategies Summit
Social Proof: Reviews Nicely Done Not so good Nick Garner | Unibet.com | Future Digital Strategies Summit
Social in Search ,[object Object],Nick Garner | Unibet.com | Future Digital Strategies Summit
Google+1 brand profile: more to do!  ,[object Object],Nick Garner | Unibet.com | Future Digital Strategies Summit
Evaluating the latest changes to Google search and ideas on how to respond strategically with your SEO and PPC activities  
[object Object],[object Object],Google: It’s their website, they can do as they please = More $$$ Nick Garner | Unibet.com | Future Digital Strategies Summit
Google Change for freshness  Recent events or hot topics . [occupy oakland protest] [nba lockout] Regularly recurring events.  Annual conferences like [ICALP] [presidential election]. [NFL scores], [dancing with the stars] results or [exxon earnings] Frequent updates.   [best slr cameras] [subaru impreza reviews] ,[object Object],[object Object],[object Object],[object Object],Nick Garner | Unibet.com | Future Digital Strategies Summit
Google SSL: It started with privacy. It ends with damaging SEO ,[object Object],https://www.google.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Nick Garner | Unibet.com | Future Digital Strategies Summit
Thanks!   Nick Garner

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Digital strategies Summit

  • 1. Devising and executing a successful integrated search strategy Nick Garner
  • 2.
  • 3.
  • 4.
  • 5. Trending topics: Twitter Nick Garner | Unibet.com | Future Digital Strategies Summit
  • 6.
  • 7.
  • 8.  SEO & PPC together – what works Nick Garner | Unibet.com | Future Digital Strategies Summit
  • 9. Users go on a complex research journey Nick Garner | Unibet.com | Future Digital Strategies Summit
  • 10. SEO for information (commercial phrases if you can do it)  Nick Garner | Unibet.com | Future Digital Strategies Summit
  • 11. PPC for commercial: See what converts. Paid Rich Snippets Images Local Search Nick Garner | Unibet.com | Future Digital Strategies Summit
  • 12.  SEO & PPC together: 1+1 = 3 (kind of) Nick Garner | Unibet.com | Future Digital Strategies Summit
  • 13. PPC for temporal topics  Nick Garner | Unibet.com | Future Digital Strategies Summit Ads 6 pack News
  • 14.
  • 15. Focusing on linking search with your social media activities  
  • 16.
  • 17.
  • 18.
  • 19. Social Proof: Reviews Nicely Done Not so good Nick Garner | Unibet.com | Future Digital Strategies Summit
  • 20.
  • 21.
  • 22. Evaluating the latest changes to Google search and ideas on how to respond strategically with your SEO and PPC activities  
  • 23.
  • 24.
  • 25.
  • 26. Thanks!   Nick Garner