0
e Seven Commandments
of User Experience.
Nick Finck, October 4, 2008




                              Webmaster Jam Sess...
?
Who the f#@k is this dude?



                 Webmaster Jam Session 2008 - Atlanta
Nick Finck
• Principle & Director of User Experience for Blue Flavor
• Publisher of Digital Web Magazine
• Based in Seattl...
?
What is User Experience?



                Webmaster Jam Session 2008 - Atlanta
UX is the umbrella that covers:
• Accessibility (GAWDs)
• Information Architecture (IAI)
• Information Design (IDA)
• Inte...
The First Commandment

It’s All About
   e Users

                  Webmaster Jam Session 2008 - Atlanta
Photo by Andrea Wiggins
http://www.flickr.com/photos/anikarenina/550438755/
                                               ...
Who Really Is the User?


               Webmaster Jam Session 2008 - Atlanta
“You are not the user. Neither is your boss.”
                                          - Jessyca Frederick
              ...
Webmaster Jam Session 2008 - Atlanta
?
 But if I don’t listen to
  the client or boss,
won’t they will fire me?


                 Webmaster Jam Session 2008 - ...
Finding the Sweet Spot




                      Tec
        als
    Go




                          hn
                 ...
Webmaster Jam Session 2008 - Atlanta
The Second Commandment

Avoid Solutioneering


                    Webmaster Jam Session 2008 - Atlanta
Identify Problems Before
   Finding Solutions


               Webmaster Jam Session 2008 - Atlanta
“Design, by very definition, is the act of solving
problems. In order for anything to be designed well, we
 must first ident...
Webmaster Jam Session 2008 - Atlanta
Webmaster Jam Session 2008 - Atlanta
Webmaster Jam Session 2008 - Atlanta
The Third Commandment

  Form Always
Follows Function

                  Webmaster Jam Session 2008 - Atlanta
“[Design is] adding experience but taking away the
hard edges, and allow people to embrace the tool or
           service ...
Photo by Tex Texin
http://www.flickr.com/photos/textexin/401742074/


                                                  Web...
Webmaster Jam Session 2008 - Atlanta
The Fourth Commandment

Allow for Failure


                   Webmaster Jam Session 2008 - Atlanta
“Failure is not falling down. Failure is not getting up.”
                                                       - Nick Fi...
Webmaster Jam Session 2008 - Atlanta
!
Michael Jordan failed to make his varsity
            basketball team
Albert Einstein's teacher described him as
       ...
Webmaster Jam Session 2008 - Atlanta
The Fifth Commandment

Do Not Imitate,
   Innovate

                  Webmaster Jam Session 2008 - Atlanta
Pedometer         Nike+



            Webmaster Jam Session 2008 - Atlanta
Webmaster Jam Session 2008 - Atlanta
Webmaster Jam Session 2008 - Atlanta
Webmaster Jam Session 2008 - Atlanta
Webmaster Jam Session 2008 - Atlanta
Webmaster Jam Session 2008 - Atlanta
The Sixth Commandment

Do Not Get in the
   User’s Way

                   Webmaster Jam Session 2008 - Atlanta
ink about the Context


              Webmaster Jam Session 2008 - Atlanta
Webmaster Jam Session 2008 - Atlanta
Webmaster Jam Session 2008 - Atlanta
Photo by ATIS547
http://www.flickr.com/photos/albaum/1564680070/
                                                 Webmaster...
Webmaster Jam Session 2008 - Atlanta
Content is Critical


             Webmaster Jam Session 2008 - Atlanta
“On any page with text, make sure most of your best
design efforts account for making that text scanable,
     clickable, r...
!
95% of web users do not read
    80% of your content!



                  Webmaster Jam Session 2008 - Atlanta
This doesn’t mean that your
  content isn’t important, it
 means it’s more important.


                   Webmaster Jam S...
Webmaster Jam Session 2008 - Atlanta
The Seventh Commandment

Use Your Network


                   Webmaster Jam Session 2008 - Atlanta
Always Have A Mentor


             Webmaster Jam Session 2008 - Atlanta
Photo by K.G. Schneider
http://www.flickr.com/photos/kgs/2415050174/
                                              Webmaste...
Be a Connector


          Webmaster Jam Session 2008 - Atlanta
Webmaster Jam Session 2008 - Atlanta
Don’t be Afraid to Reach
     Out for Help


               Webmaster Jam Session 2008 - Atlanta
Forget reference books,
you are here and I have
    business cards!

              Webmaster Jam Session 2008 - Atlanta
Thank you!


Come to our party tonight, we’ll get you drunk




                                 Webmaster Jam Session 200...
Seven Commandments of
User Experience.
Nick Finck, October 4, 2008

http://www.blueflavor.com/
http://www.blueflavor.com/blo...
The Seven Commandments Of User Experience
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The Seven Commandments Of User Experience

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Nick Finck will explore the characteristics of a great user experience. He'll go over techniques, tips, and tricks for Website design, information architecture, Website interactions, and markup sure to make your users happy. He'll also explain how following the seven commandments can boost your site's ease of use, appeal, conversion rates, and more.

Published in: Design, Technology, Business
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  • so where's the party?
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  • gueste4ced41: Thanks! This is actually an older preso. Today's preso can be found here: http://www.slideshare.net/nickf/user-experience-utopia

    guestcb624a: I would recommend you check out the slides from today's presentation as it may give you more insights into what could be improved. There are just too many things here that I am seeing as issues.
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  • In case you missed it, Raina Van Cleave of 352media has posted a derivative article on the same topic called Ten Commandments of User Experience here:
    http://www.352media.com/rantingandraving/rave.aspx?raveid=511&id=198&PostTitle=Ten-Commandments-of-User-Experience&CategoryName=Usability

    Personally I will stick to seven as we already have a religious 10 out there ;) Never the less the post is a very good read.
       Reply 
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Transcript of "The Seven Commandments Of User Experience"

  1. 1. e Seven Commandments of User Experience. Nick Finck, October 4, 2008 Webmaster Jam Session 2008 - Atlanta
  2. 2. ? Who the f#@k is this dude? Webmaster Jam Session 2008 - Atlanta
  3. 3. Nick Finck • Principle & Director of User Experience for Blue Flavor • Publisher of Digital Web Magazine • Based in Seattle, Washington • Over 13 years working in the web field • Projects: Adobe, Cisco, CitiBank, Converse, FDIC, HP, IBM, Intel, Microsoft, Oprah, PBS, Peet’s Coffee Webmaster Jam Session 2008 - Atlanta
  4. 4. ? What is User Experience? Webmaster Jam Session 2008 - Atlanta
  5. 5. UX is the umbrella that covers: • Accessibility (GAWDs) • Information Architecture (IAI) • Information Design (IDA) • Interaction Design (IxDA) • Technical Writing (STC) • Usability Engineering (UPA) • User Research (HFES) • Visual Design (AIGA) • Web Analytics (WAA) Webmaster Jam Session 2008 - Atlanta
  6. 6. The First Commandment It’s All About e Users Webmaster Jam Session 2008 - Atlanta
  7. 7. Photo by Andrea Wiggins http://www.flickr.com/photos/anikarenina/550438755/ Webmaster Jam Session 2008 - Atlanta
  8. 8. Who Really Is the User? Webmaster Jam Session 2008 - Atlanta
  9. 9. “You are not the user. Neither is your boss.” - Jessyca Frederick Director of Product Management,ThisNext Webmaster Jam Session 2008 - Atlanta
  10. 10. Webmaster Jam Session 2008 - Atlanta
  11. 11. ? But if I don’t listen to the client or boss, won’t they will fire me? Webmaster Jam Session 2008 - Atlanta
  12. 12. Finding the Sweet Spot Tec als Go hn ica ess lG sin Sweet oa l Spot Bu s Customer (or User) Goals Webmaster Jam Session 2008 - Atlanta
  13. 13. Webmaster Jam Session 2008 - Atlanta
  14. 14. The Second Commandment Avoid Solutioneering Webmaster Jam Session 2008 - Atlanta
  15. 15. Identify Problems Before Finding Solutions Webmaster Jam Session 2008 - Atlanta
  16. 16. “Design, by very definition, is the act of solving problems. In order for anything to be designed well, we must first identify the problems we are trying to solve and the goals we are trying to reach.” - Jeff Croft Web Designer, Blue Flavor Webmaster Jam Session 2008 - Atlanta
  17. 17. Webmaster Jam Session 2008 - Atlanta
  18. 18. Webmaster Jam Session 2008 - Atlanta
  19. 19. Webmaster Jam Session 2008 - Atlanta
  20. 20. The Third Commandment Form Always Follows Function Webmaster Jam Session 2008 - Atlanta
  21. 21. “[Design is] adding experience but taking away the hard edges, and allow people to embrace the tool or service in a closer interaction.” - Thomas Vander Wal Principal, InfoCloud Solutions Webmaster Jam Session 2008 - Atlanta
  22. 22. Photo by Tex Texin http://www.flickr.com/photos/textexin/401742074/ Webmaster Jam Session 2008 - Atlanta
  23. 23. Webmaster Jam Session 2008 - Atlanta
  24. 24. The Fourth Commandment Allow for Failure Webmaster Jam Session 2008 - Atlanta
  25. 25. “Failure is not falling down. Failure is not getting up.” - Nick Finck Principal, Blue Flavor Webmaster Jam Session 2008 - Atlanta
  26. 26. Webmaster Jam Session 2008 - Atlanta
  27. 27. ! Michael Jordan failed to make his varsity basketball team Albert Einstein's teacher described him as quot;mentally slowquot; Walt Disney went bankrupt several times Webmaster Jam Session 2008 - Atlanta
  28. 28. Webmaster Jam Session 2008 - Atlanta
  29. 29. The Fifth Commandment Do Not Imitate, Innovate Webmaster Jam Session 2008 - Atlanta
  30. 30. Pedometer Nike+ Webmaster Jam Session 2008 - Atlanta
  31. 31. Webmaster Jam Session 2008 - Atlanta
  32. 32. Webmaster Jam Session 2008 - Atlanta
  33. 33. Webmaster Jam Session 2008 - Atlanta
  34. 34. Webmaster Jam Session 2008 - Atlanta
  35. 35. Webmaster Jam Session 2008 - Atlanta
  36. 36. The Sixth Commandment Do Not Get in the User’s Way Webmaster Jam Session 2008 - Atlanta
  37. 37. ink about the Context Webmaster Jam Session 2008 - Atlanta
  38. 38. Webmaster Jam Session 2008 - Atlanta
  39. 39. Webmaster Jam Session 2008 - Atlanta
  40. 40. Photo by ATIS547 http://www.flickr.com/photos/albaum/1564680070/ Webmaster Jam Session 2008 - Atlanta
  41. 41. Webmaster Jam Session 2008 - Atlanta
  42. 42. Content is Critical Webmaster Jam Session 2008 - Atlanta
  43. 43. “On any page with text, make sure most of your best design efforts account for making that text scanable, clickable, readable and understandable.” - Jay Fienberg Principal, Juxtaprose Webmaster Jam Session 2008 - Atlanta
  44. 44. ! 95% of web users do not read 80% of your content! Webmaster Jam Session 2008 - Atlanta
  45. 45. This doesn’t mean that your content isn’t important, it means it’s more important. Webmaster Jam Session 2008 - Atlanta
  46. 46. Webmaster Jam Session 2008 - Atlanta
  47. 47. The Seventh Commandment Use Your Network Webmaster Jam Session 2008 - Atlanta
  48. 48. Always Have A Mentor Webmaster Jam Session 2008 - Atlanta
  49. 49. Photo by K.G. Schneider http://www.flickr.com/photos/kgs/2415050174/ Webmaster Jam Session 2008 - Atlanta
  50. 50. Be a Connector Webmaster Jam Session 2008 - Atlanta
  51. 51. Webmaster Jam Session 2008 - Atlanta
  52. 52. Don’t be Afraid to Reach Out for Help Webmaster Jam Session 2008 - Atlanta
  53. 53. Forget reference books, you are here and I have business cards! Webmaster Jam Session 2008 - Atlanta
  54. 54. Thank you! Come to our party tonight, we’ll get you drunk Webmaster Jam Session 2008 - Atlanta
  55. 55. Seven Commandments of User Experience. Nick Finck, October 4, 2008 http://www.blueflavor.com/ http://www.blueflavor.com/blog/ nick@blueflavor.com Webmaster Jam Session 2008 - Atlanta
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