The Seven Commandments Of User Experience

e Seven Commandments of User Experience. Nick Finck, October 4, 2008 Webmaster Jam Session 2008 - Atlanta

? Who the f#@k is this dude? Webmaster Jam Session 2008 - Atlanta

Nick Finck • Principle & Director of User Experience for Blue Flavor • Publisher of Digital Web Magazine • Based in Seattle, Washington • Over 13 years working in the web ﬁeld • Projects: Adobe, Cisco, CitiBank, Converse, FDIC, HP, IBM, Intel, Microsoft, Oprah, PBS, Peet’s Coffee Webmaster Jam Session 2008 - Atlanta

? What is User Experience? Webmaster Jam Session 2008 - Atlanta

UX is the umbrella that covers: • Accessibility (GAWDs) • Information Architecture (IAI) • Information Design (IDA) • Interaction Design (IxDA) • Technical Writing (STC) • Usability Engineering (UPA) • User Research (HFES) • Visual Design (AIGA) • Web Analytics (WAA) Webmaster Jam Session 2008 - Atlanta

The First Commandment It’s All About e Users Webmaster Jam Session 2008 - Atlanta

Photo by Andrea Wiggins http://www.ﬂickr.com/photos/anikarenina/550438755/ Webmaster Jam Session 2008 - Atlanta

Who Really Is the User? Webmaster Jam Session 2008 - Atlanta

“You are not the user. Neither is your boss.” - Jessyca Frederick Director of Product Management,ThisNext Webmaster Jam Session 2008 - Atlanta

Webmaster Jam Session 2008 - Atlanta

? But if I don’t listen to the client or boss, won’t they will ﬁre me? Webmaster Jam Session 2008 - Atlanta

Finding the Sweet Spot Tec als Go hn ica ess lG sin Sweet oa l Spot Bu s Customer (or User) Goals Webmaster Jam Session 2008 - Atlanta

The Second Commandment Avoid Solutioneering Webmaster Jam Session 2008 - Atlanta

Identify Problems Before Finding Solutions Webmaster Jam Session 2008 - Atlanta

“Design, by very deﬁnition, is the act of solving problems. In order for anything to be designed well, we must ﬁrst identify the problems we are trying to solve and the goals we are trying to reach.” - Jeff Croft Web Designer, Blue Flavor Webmaster Jam Session 2008 - Atlanta

The Third Commandment Form Always Follows Function Webmaster Jam Session 2008 - Atlanta

“[Design is] adding experience but taking away the hard edges, and allow people to embrace the tool or service in a closer interaction.” - Thomas Vander Wal Principal, InfoCloud Solutions Webmaster Jam Session 2008 - Atlanta

Photo by Tex Texin http://www.ﬂickr.com/photos/textexin/401742074/ Webmaster Jam Session 2008 - Atlanta

The Fourth Commandment Allow for Failure Webmaster Jam Session 2008 - Atlanta

“Failure is not falling down. Failure is not getting up.” - Nick Finck Principal, Blue Flavor Webmaster Jam Session 2008 - Atlanta

! Michael Jordan failed to make his varsity basketball team Albert Einstein's teacher described him as \"mentally slow\" Walt Disney went bankrupt several times Webmaster Jam Session 2008 - Atlanta

The Fifth Commandment Do Not Imitate, Innovate Webmaster Jam Session 2008 - Atlanta

Pedometer Nike+ Webmaster Jam Session 2008 - Atlanta

The Sixth Commandment Do Not Get in the User’s Way Webmaster Jam Session 2008 - Atlanta

ink about the Context Webmaster Jam Session 2008 - Atlanta

Photo by ATIS547 http://www.ﬂickr.com/photos/albaum/1564680070/ Webmaster Jam Session 2008 - Atlanta

Content is Critical Webmaster Jam Session 2008 - Atlanta

“On any page with text, make sure most of your best design eﬀorts account for making that text scanable, clickable, readable and understandable.” - Jay Fienberg Principal, Juxtaprose Webmaster Jam Session 2008 - Atlanta

! 95% of web users do not read 80% of your content! Webmaster Jam Session 2008 - Atlanta

This doesn’t mean that your content isn’t important, it means it’s more important. Webmaster Jam Session 2008 - Atlanta

The Seventh Commandment Use Your Network Webmaster Jam Session 2008 - Atlanta

Always Have A Mentor Webmaster Jam Session 2008 - Atlanta

Photo by K.G. Schneider http://www.ﬂickr.com/photos/kgs/2415050174/ Webmaster Jam Session 2008 - Atlanta

Be a Connector Webmaster Jam Session 2008 - Atlanta

Don’t be Afraid to Reach Out for Help Webmaster Jam Session 2008 - Atlanta

Forget reference books, you are here and I have business cards! Webmaster Jam Session 2008 - Atlanta

Thank you! Come to our party tonight, we’ll get you drunk Webmaster Jam Session 2008 - Atlanta

Seven Commandments of User Experience. Nick Finck, October 4, 2008 http://www.blueflavor.com/ http://www.blueflavor.com/blog/ nick@blueflavor.com Webmaster Jam Session 2008 - Atlanta

The Seven Commandments Of User Experience

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Notes on slide 1

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