How to "Use" your Users


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A tongue-in-cheek approach to get the most out of the community using your product.

Published in: Business, Technology

How to "Use" your Users

  1. How to “Use” your Users <ul><li>by vinnie lauria </li></ul><ul><li>[email_address] </li></ul>from new features, to bug testing, to driving new traffic - how to get the most out of the community using your product.
  2. Roles in a typical web company Engineering Marketing & Sales Web Design Testing & QA Customer Service Product Development
  3. Testing & QA cc
  4. Personal communication is key will i hear back? real-time personal robot chat widgets email forums surveys feedback form
  5. Product Development release early Users Love it? no yes whiteboard Process Feedback
  6. Ignore that loud 2% 98%
  7. Web design - user submitted
  8. Customer Service Have your users talk to each other!
  9. Marketing by the users widgets w/ ad guerilla campaigns PEOPLE LOVE US on
  10. Marketing by the users seo campaigns Click Here to Invite your friends forced word-of-mouth
  11. Your users dig your service “ Can you please rate up this story/post/video...”
  12. Engineering
  13. What else can you do with your users? cc
  14. Localization
  15. Interns
  16. Poke your users, they’ll work harder <ul><li>“ Thank You” for joining </li></ul><ul><li>Reminders </li></ul><ul><li>Notifications </li></ul><ul><li>Newsletters </li></ul>
  17. Reward with recognition <ul><li>Personal Communication </li></ul><ul><li>Leaderboards </li></ul><ul><li>Badges </li></ul><ul><li>“Elite” status </li></ul>
  18. Trade ‘work’ for... 15% off..
  19. Summary <ul><li>Lots of areas where your users can help </li></ul><ul><li>Open communication is key </li></ul><ul><li>Both parties should benefit </li></ul>
  20. Thanks <ul><li>Vinnie Lauria, [email_address] </li></ul><ul><li>San Francisco, CA </li></ul><ul><li>Get a free forum at </li></ul>