A talk I gave at OPS Mobile on April 19, 2012 in NYC. It's continuation and advancement of a talk I gave on 2D/3D Codes & NFC in 2011.
A return to tangible design is here and it will radically change the world around us. Digital tangible design is going to affect more than just our mobile devices. It will bypass Shortcodes and QR codes, both of which marketers don’t know how to promote and consumers don’t know how to use. The future lies within the intuitive nature of mobile technologies, such as NFC and Machine Vision. These developments maximize the “Return on Experience” by injecting technological benefits into everyday objects. This session will focus on how to best use these technologies to deliver real and scalable benefit for both consumers and brands through natural interactions.