There has never been a better time to launch an online company. Learn the mistakes to avoid, the methods to use, and the tools you will need to launch a startup or ramp up an existing business.

1. Lean Startup Techniques
Any Business Can useToday

2. Who are These Guys?

3. Darren Matheny
@DarrenMatheny

4. Nicholas Thomas
@NicholasWThomas

5. Traditional Startup Model
Lease office or storefront
Build complex product
Buy equipment
Lots of capital lots of risk

6. A better way
Risk vs reward
Engage customers early
Don’t wait for perfection
Encourage failure

7. Lessons Learned

9. 4 Steps and the Lean Startup
Steve Blank
Eric Ries

12. Now is the Time

13. Now is the Time

14. Best time in history to start a business
or launch a product
Leverage existing tools
Fewer barriers to entry
No Excuses
Now is the Time

15. Microstartups
Start under $300
Low risk and low capital
Stay lean and test assumptions
Now is the Time

16. Find your Market

17. Passion Skills
Demand
Find your Market

18. Find your Market

19. Start the Conversation

20. Build an online presence
Facebook page
Tumblr blog
Twitter
Youtube

21. Launchrock

22. Build an online presence
$5 logo
$5 Domain
$5 Wordpress

23. Build an online presence
Dreamhost
Bluehost
Hostgator
StudioPress
Woothemes
Themeforest

24. Engage and get followers
Email subscribers (mailchimp plugin)
Followers on Twitter & Facebook
Google plus
Forums

25. Kickstarter

26. Kickstarter

27. Open for Business

28. Marketplaces
App stores
- Software or NewsStand
Ebay
Amazon
- MarketPlace and CreateSpace

29. Storefront
Paypal (Free)
Ejunkie ($5)
Shopify

30. Storefront

31. Storefront
Big Commerce
Magento
Chargify

32. Lean marketing

33. Advertising
More than 1 billion impressions
16 million clicks

35. Advertising
Google AdWords
•Over 1 billion impressions
•16 million clicks
•Scientific Advertising 1923
•Analytics++

37. Free!
“Give until it hurts, then give some more”
Quality content
Free software
Free trial service
Free Samples

38. Examples
Chris Anderson “Free” - NYT bestseller
Radiohead $3 - $5 / $9 - $20 million
Louis C.K. - $5 or Free - $1 million

39. Content Marketing
History
Blogging
Videos
Examples

40. Copywriting
Salesmanship
#1 rule of marketing
AIDA

41. Copywriting
Headlines
Magazines
Digg / Reddit
Popular blogs

42. Copywriting
Swipe files
Dan Kennedy
Gary Halbert
Copyblogger
Appsumo
Quicksprout

43. Social Media
Part of SEO
Sharing / virality
Case study: Jewelry Speaks

44. Jewelry Speaks

45. Jewelry Speaks

46. SEO
Good content == good SEO
Long-tail SEO & E-commerce

47. Longtail SEO & E-commerce

48. Longtail SEO & E-commerce

49. Public Relations
HARO
Reporter Connection

50. Email Marketing
Newsletters
Email Launches
Segment lists
Test headlines & copy

51. MailChimp

52. Next Steps

54. Branding
Logo
99 Designs
Crowdspring

55. Outsourcing
Elance / odesk
Virtual Personal Assistants

56. Fiverr

57. Automation
Physical goods? Dropship
Drip campaigns

58. Final Thoughts
@NicholasWThomas @DarrenMatheny