Top PPC Strategies for Greater ROI, Net Media Planet, Online Marketing Show
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Sri Sharma's talk on 'Top 11 PPC Strategies for Greater ROI' at the Online Marketing Show in June 2009.
![1. Attract Customers through the Buying Cycle ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Top PPC Strategies for Greater ROI, Net Media Planet, Online Marketing Show
- 1. Top 11 PPC Strategies For Greater Return on Investment Online Marketing Show by Sri Sharma, Managing Director
- 3. Create adcopy relative to the Buying Cycle
- 4. Analyse data using click path analysis
- 5. Focus on conversion to transactional intent through adcopy and landing pagesAwareness Interest Desire Action Laptop Reviews Widget Laptops Widget Model 4935 Laptop Computer More traffic, more sales
- 6. Increasing Transactional Intent for Evans Specific discount promotion landing pages and adcopiesfor early stage buying cycle keywords
- 8. Is your keyword commercial? Check out MSN Adlabs commercial intention toolStop paying for poor traffic
- 10. shows search queries your Broad/Phrase Match keywords triggered: add as Exact Matches
- 11. Extract keywords from your PPC Sales Reports Higher Quality Score, Lower CPCs
- 12. Keywords from Keyword Level Sales Reports Find which keywords are generating sales and reduce broad/phrase match reliance
- 14. Create bespoke campaigns for peak times with tailored adcopy and landing pages e.g. around Payday Increase your relevance & profit !
- 16. Target keywords e.g. ‘hotels in London’Increase your relevance & profit !
- 17. Regional Geo-targeting for Airlines Bespoke campaign with ‘from London’ adcopy and london customer specific landing pages
- 19. Be fast off the mark to promote new offers
- 20. With other marketing channels
- 21. Identify new keywords from campaigns
- 22. Target campaigns by e.g regional geotargeting
- 23. Align strategies & feed information both ways
- 25. React to market news through your PPCThink differently and Find more sales !
- 26. Integrating Beth Ditto Collection at Evans Finding new keywordsto increase conversions!
- 28. From within your campaign e.g. Google Search Query Report, PPC Keyword Level Sales Report
- 29. Internal site search dataMore traffic and More Revenue
- 30. Internal Site Search Find keywords searched on the site, find favourite categories
- 32. Assess competitor activity across geographic location and time of day
- 33. Create your most effective strategy for growth
- 34. Competitor Keywords e.g. Google Website Trends, SpyFu, Google Keyword ToolMore traffic and More Revenue
- 35. Google Website Trends Find related competitor sites, keywords and traffic trends
- 37. Test combinations of adcopies and landing pages
- 38. Start simple with a baselineIncrease traffic and sales
- 40. Integrate PPC with key festivals and dates (e.g. Use Google Calenders, www.bank-holidays.com)Increase relevance and Conversions
- 42. Test Key phrase variations:
- 44. Discount offers
- 45. ‘From...£xx‘
- 46. ‘Save up to xx%’
- 47. ‘Order Now!’Increase traffic and sales
- 49. Call: +44 (0) 203 008 8321
- 52. Our tips are: delicious.com/netmediaplanet
Editor's Notes
- Dont exclude products you dont stock – let people find your substitute/complementary product- Test conversions to see actually what converts / doesnt
- - If you have a small budget / competitive market – show at highest converting times of day to achieve best ROI
- Geo-targetting possible on google, msn.Yahoo not possible.
- 2 things:Collecting email addresses as opportunity identifying new keywords through marketwatch
- Say what i twitter about, deliciousing about