2. Research by brand name
on Google:
Results : The hotel appears in the
first five links on the first page, when
we make the research on Google by
the brand name : « Boutique hôtel
les jardins du marais ».
On the top five we have the link of
the 3rd party Tripadvisor. We can
also see on the first page on Google,
the link for booking.com and for
lafourchette.com (for the hotel’s
restaurant).
3. Research by brand +
location on Google:
Results: The hotel appears on the
firsts links, with a clear appearance
on the Google maps. We find the
hotel without any problems, in the
beginning on the first page in
Google, with a good localisation of
this hotel in map.
On the top five we don’t have a 3rd
party link, but, on the first page on
Google, we can see the links for
tripadvisor.com, for
lafourchette.com and for
expedia.com.
4. Research by hotel type +
localization on Google:
Results : The hotel is the first result
of this searching. The two firsts links
in the top five show the direct site of
this hotel. But, we cannot see the
location, in this sense, there is not the
map.
On the top five, we have the link for
the site Expedia.com, and, at the end
of the first page, we have the link for
booking.com.
5. The 3rd party analysis on Google:
On the booking.com:On the official website:
6. Comparaison between the official website and the
booking.com :
As you can see on the slide before, there are many differences between the
organization in these two sites. In this sense, the official site is divided in
different segments (like situation, rooms, restaurants…), rather than on the
booking.com site we have just general information about the hotel and some
photos.
The photos on the both sites are the same, and, if you see on the expedia.com
site, the photos are the same too.
7. Conclusion :
After this studies that we had, we can conclude that this hotel has a very
good position on the search by google.
But, we have just one remark, that the hotel should improve and develop its
listing in 3rd parties, because on the first page in google, there are in
average, two 3rd parties websites.
