The document outlines steps taken to search for Hotel Le A through different search terms and summarizes the results. When searching by name alone, the hotel appeared at the top of search results. Additional searches by location and hotel type resulted in the hotel appearing fourth on the list, below three paid placement results. Analysis found pictures on third-party sites did not match the hotel's own website and room descriptions differed. The conclusion recommends the hotel improve its website photos and descriptions, and maximize listings on third-party sites to better control its online presence.

1. Hotel Le A
Search Engine Optimization Process
Cynthia Baert
Caroline Boda
Nodira Mavlyanova

2. Step 1: Search by brand name

3. Step 2: Search by brand+location

4. Step 3: Search by hotel type+localization

5. Result
Step 1: To find the hotel by name was easy, the hotel was on
top of the list
Step 2: We had the same result as step 1
Step 3: We found out that in a first line there were 3 PPR and
followed by the another hotel and the 3rd party side known as
boutiquehotel.com
The hotel we were looking for came up 4th on the list.

6. Third party analysisThird party analysis
We found that the pictures were not the same between the hotel’s website
and 3rd party’s site
3rd party’s hotel presentation
Myboutiquehotel.com
The hotel’s website
picture

7. CONCLUSION
While searching hotel Le A on the website, we found out
different elements in 3 rd parties:
- Pictures were not the same in comparison to the hotel’s
website
- Description of the rooms were different
What steps should the hotel take to:
-Make better use of its own websiide by improving the photos
and give a clear description of the rooms
- Maximize listing in 3rd parties: we found only two 3rd parties:
myboutiquehotel.com and expedia.com