SlideShare a Scribd company logo
1 of 8
Creating an Infinitely Scalable
Architecture for Sites like GOSF
About Neev
Web

Mobile

Magento eCommerce
SaaS Applications
Video Streaming Portals

Rich Internet Apps
Custom Development

iPhone
Android
Windows Phone 7
HTML5 Apps

Cloud
AWS Consulting Partner
Rackspace
Joyent
Heroku
Google App Engine

Key Company Highlights
250+ team with experience in
managing offshore, distributed
development.

Neev Technologies established
in Jan ’05
VC Funding in 2009 By Basil
Partners

User Interface Design and User Experience Design

Part of Publicis Groupe
Member of NASSCOM.

Performance Consulting Practices
Quality Assurance & Testing
Outsourced Product Development

Development Centers in
Bangalore and Pune.

Offices at Bangalore, USA,
Delhi, Pune, Singapore and
Stockholm.
The Need
•

When you have a site like GOSF to build, it
becomes very important that it is architected to
scale very well.

•

Given that such a shopping fest site may run for

just 24 or 48 hours, scalability is not just a
consideration for the architecture of the site but
the basis of it.
•

With the advent of the Cloud, it is not only feasible
but also far less complex to build such scalable
sites than it would have been a few years ago.
Our Mantra for Such Projects
Here are some architectural guidelines we’ve followed when we’ve built
such sites in the past:
 Make extensive use of Cloud storage and Content Delivery Network (CDN)
(or similar equivalents available with other cloud providers)
 Use JS for as many things as possible
 Use Memcache wherever possible
 Do fail-over DNS
 Multi-zone is important. Multi-region maybe useful in some cases.
The Final Word
•

Many a times such short term sites are built quickly and since they are used for
only a few days, significant architectural investments are not possible.

•

We have found that constraining the design process with a complete CDN-based
architecture produces the best results in these cases.

•

Designers are creative enough to produce great experiences even with such
constraints and it is guaranteed that the site will never go down for even a minute
during the short lived high traffic event.

•

Stay away from heavy CMSes like Drupal etc for such use cases, it is a 2-day affair

and content management is not the main concern but scalability is.
Clients
Partnerships
Neev Information Technologies Pvt. Ltd.

sales@neevtech.com

India - Bangalore India - Pune
The Estate, # 121,6th Floor,

#13 L’Square, 3rd Floor

Dickenson Road

Parihar Chowk, Aundh,

Bangalore-560042

Pune – 411007.

Phone :+91 80 25594416

Phone : +91-64103338

For more info on our offerings, visit www.neevtech.com

More Related Content

More from Neev Technologies

Hybris Hackathon - Split Payments in Hybris
Hybris Hackathon - Split Payments in HybrisHybris Hackathon - Split Payments in Hybris
Hybris Hackathon - Split Payments in Hybris
Neev Technologies
 

More from Neev Technologies (20)

Razorfish India (Neev) Corporate Profile
Razorfish India (Neev) Corporate ProfileRazorfish India (Neev) Corporate Profile
Razorfish India (Neev) Corporate Profile
 
Adobe Experience Manager (Adobe CQ) Capabilities and Experience @ Neev
Adobe Experience Manager (Adobe CQ) Capabilities and Experience @ NeevAdobe Experience Manager (Adobe CQ) Capabilities and Experience @ Neev
Adobe Experience Manager (Adobe CQ) Capabilities and Experience @ Neev
 
Hybris Hackathon - Split Payments in Hybris
Hybris Hackathon - Split Payments in HybrisHybris Hackathon - Split Payments in Hybris
Hybris Hackathon - Split Payments in Hybris
 
Hybris Hackathon - Data Modeling
Hybris Hackathon - Data ModelingHybris Hackathon - Data Modeling
Hybris Hackathon - Data Modeling
 
RazorfishNeev Engagement Process
RazorfishNeev Engagement ProcessRazorfishNeev Engagement Process
RazorfishNeev Engagement Process
 
Gameathon @ Neev
Gameathon @ NeevGameathon @ Neev
Gameathon @ Neev
 
Building A Jewelry e-store - Now, sell your jewelry to the world!
Building A Jewelry e-store - Now, sell your jewelry to the world!Building A Jewelry e-store - Now, sell your jewelry to the world!
Building A Jewelry e-store - Now, sell your jewelry to the world!
 
Neev Load Testing Services
Neev Load Testing ServicesNeev Load Testing Services
Neev Load Testing Services
 
How to add Custom Font to your iOS-based App?
How to add Custom Font to your iOS-based App?How to add Custom Font to your iOS-based App?
How to add Custom Font to your iOS-based App?
 
Our Experience on Google Map Integration with Apps
Our Experience on Google Map Integration with AppsOur Experience on Google Map Integration with Apps
Our Experience on Google Map Integration with Apps
 
Neev Application Performance Management Services
Neev Application Performance Management ServicesNeev Application Performance Management Services
Neev Application Performance Management Services
 
Drupal Capabilities @ Neev
Drupal Capabilities @ NeevDrupal Capabilities @ Neev
Drupal Capabilities @ Neev
 
Neev CakePHP Managed Services Offerings
Neev CakePHP Managed Services OfferingsNeev CakePHP Managed Services Offerings
Neev CakePHP Managed Services Offerings
 
Neev AngularJS Capabilities
Neev AngularJS CapabilitiesNeev AngularJS Capabilities
Neev AngularJS Capabilities
 
Mobile Responsive Design @ Neev
Mobile Responsive Design @ NeevMobile Responsive Design @ Neev
Mobile Responsive Design @ Neev
 
Business Intelligence Capabilities @ Neev
Business Intelligence Capabilities @ NeevBusiness Intelligence Capabilities @ Neev
Business Intelligence Capabilities @ Neev
 
Neev Conversion Strategy Capabilities
Neev Conversion Strategy CapabilitiesNeev Conversion Strategy Capabilities
Neev Conversion Strategy Capabilities
 
RazorfishNeev - An Overview
RazorfishNeev - An OverviewRazorfishNeev - An Overview
RazorfishNeev - An Overview
 
A Digital Mirror for Luxury Jewelry Stores
A Digital Mirror for Luxury Jewelry StoresA Digital Mirror for Luxury Jewelry Stores
A Digital Mirror for Luxury Jewelry Stores
 
Neev Open Source Contributions
Neev Open Source ContributionsNeev Open Source Contributions
Neev Open Source Contributions
 

Recently uploaded

Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Victor Rentea
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Safe Software
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
WSO2
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
panagenda
 

Recently uploaded (20)

Vector Search -An Introduction in Oracle Database 23ai.pptx
Vector Search -An Introduction in Oracle Database 23ai.pptxVector Search -An Introduction in Oracle Database 23ai.pptx
Vector Search -An Introduction in Oracle Database 23ai.pptx
 
AI in Action: Real World Use Cases by Anitaraj
AI in Action: Real World Use Cases by AnitarajAI in Action: Real World Use Cases by Anitaraj
AI in Action: Real World Use Cases by Anitaraj
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
 
Six Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal OntologySix Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal Ontology
 
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdfRising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
 
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
 
Platformless Horizons for Digital Adaptability
Platformless Horizons for Digital AdaptabilityPlatformless Horizons for Digital Adaptability
Platformless Horizons for Digital Adaptability
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
API Governance and Monetization - The evolution of API governance
API Governance and Monetization -  The evolution of API governanceAPI Governance and Monetization -  The evolution of API governance
API Governance and Monetization - The evolution of API governance
 
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor Presentation
 
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
 
Less Is More: Utilizing Ballerina to Architect a Cloud Data Platform
Less Is More: Utilizing Ballerina to Architect a Cloud Data PlatformLess Is More: Utilizing Ballerina to Architect a Cloud Data Platform
Less Is More: Utilizing Ballerina to Architect a Cloud Data Platform
 
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)
 
Navigating Identity and Access Management in the Modern Enterprise
Navigating Identity and Access Management in the Modern EnterpriseNavigating Identity and Access Management in the Modern Enterprise
Navigating Identity and Access Management in the Modern Enterprise
 
WSO2 Micro Integrator for Enterprise Integration in a Decentralized, Microser...
WSO2 Micro Integrator for Enterprise Integration in a Decentralized, Microser...WSO2 Micro Integrator for Enterprise Integration in a Decentralized, Microser...
WSO2 Micro Integrator for Enterprise Integration in a Decentralized, Microser...
 
How to Check CNIC Information Online with Pakdata cf
How to Check CNIC Information Online with Pakdata cfHow to Check CNIC Information Online with Pakdata cf
How to Check CNIC Information Online with Pakdata cf
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
 
ChatGPT and Beyond - Elevating DevOps Productivity
ChatGPT and Beyond - Elevating DevOps ProductivityChatGPT and Beyond - Elevating DevOps Productivity
ChatGPT and Beyond - Elevating DevOps Productivity
 
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 AmsterdamDEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
 

Creating an Infinitely Scalable Architecture for Sites like GOSF

  • 1. Creating an Infinitely Scalable Architecture for Sites like GOSF
  • 2. About Neev Web Mobile Magento eCommerce SaaS Applications Video Streaming Portals Rich Internet Apps Custom Development iPhone Android Windows Phone 7 HTML5 Apps Cloud AWS Consulting Partner Rackspace Joyent Heroku Google App Engine Key Company Highlights 250+ team with experience in managing offshore, distributed development. Neev Technologies established in Jan ’05 VC Funding in 2009 By Basil Partners User Interface Design and User Experience Design Part of Publicis Groupe Member of NASSCOM. Performance Consulting Practices Quality Assurance & Testing Outsourced Product Development Development Centers in Bangalore and Pune. Offices at Bangalore, USA, Delhi, Pune, Singapore and Stockholm.
  • 3. The Need • When you have a site like GOSF to build, it becomes very important that it is architected to scale very well. • Given that such a shopping fest site may run for just 24 or 48 hours, scalability is not just a consideration for the architecture of the site but the basis of it. • With the advent of the Cloud, it is not only feasible but also far less complex to build such scalable sites than it would have been a few years ago.
  • 4. Our Mantra for Such Projects Here are some architectural guidelines we’ve followed when we’ve built such sites in the past:  Make extensive use of Cloud storage and Content Delivery Network (CDN) (or similar equivalents available with other cloud providers)  Use JS for as many things as possible  Use Memcache wherever possible  Do fail-over DNS  Multi-zone is important. Multi-region maybe useful in some cases.
  • 5. The Final Word • Many a times such short term sites are built quickly and since they are used for only a few days, significant architectural investments are not possible. • We have found that constraining the design process with a complete CDN-based architecture produces the best results in these cases. • Designers are creative enough to produce great experiences even with such constraints and it is guaranteed that the site will never go down for even a minute during the short lived high traffic event. • Stay away from heavy CMSes like Drupal etc for such use cases, it is a 2-day affair and content management is not the main concern but scalability is.
  • 8. Neev Information Technologies Pvt. Ltd. sales@neevtech.com India - Bangalore India - Pune The Estate, # 121,6th Floor, #13 L’Square, 3rd Floor Dickenson Road Parihar Chowk, Aundh, Bangalore-560042 Pune – 411007. Phone :+91 80 25594416 Phone : +91-64103338 For more info on our offerings, visit www.neevtech.com