SlideShare a Scribd company logo
1 of 8
Creating an Infinitely Scalable
Architecture for Sites like GOSF
About Neev
Web

Mobile

Magento eCommerce
SaaS Applications
Video Streaming Portals

Rich Internet Apps
Custom Development

iPhone
Android
Windows Phone 7
HTML5 Apps

Cloud
AWS Consulting Partner
Rackspace
Joyent
Heroku
Google App Engine

Key Company Highlights
250+ team with experience in
managing offshore, distributed
development.

Neev Technologies established
in Jan ’05
VC Funding in 2009 By Basil
Partners

User Interface Design and User Experience Design

Part of Publicis Groupe
Member of NASSCOM.

Performance Consulting Practices
Quality Assurance & Testing
Outsourced Product Development

Development Centers in
Bangalore and Pune.

Offices at Bangalore, USA,
Delhi, Pune, Singapore and
Stockholm.
The Need
•

When you have a site like GOSF to build, it
becomes very important that it is architected to
scale very well.

•

Given that such a shopping fest site may run for

just 24 or 48 hours, scalability is not just a
consideration for the architecture of the site but
the basis of it.
•

With the advent of the Cloud, it is not only feasible
but also far less complex to build such scalable
sites than it would have been a few years ago.
Our Mantra for Such Projects
Here are some architectural guidelines we’ve followed when we’ve built
such sites in the past:
 Make extensive use of Cloud storage and Content Delivery Network (CDN)
(or similar equivalents available with other cloud providers)
 Use JS for as many things as possible
 Use Memcache wherever possible
 Do fail-over DNS
 Multi-zone is important. Multi-region maybe useful in some cases.
The Final Word
•

Many a times such short term sites are built quickly and since they are used for
only a few days, significant architectural investments are not possible.

•

We have found that constraining the design process with a complete CDN-based
architecture produces the best results in these cases.

•

Designers are creative enough to produce great experiences even with such
constraints and it is guaranteed that the site will never go down for even a minute
during the short lived high traffic event.

•

Stay away from heavy CMSes like Drupal etc for such use cases, it is a 2-day affair

and content management is not the main concern but scalability is.
Clients
Partnerships
Neev Information Technologies Pvt. Ltd.

sales@neevtech.com

India - Bangalore India - Pune
The Estate, # 121,6th Floor,

#13 L’Square, 3rd Floor

Dickenson Road

Parihar Chowk, Aundh,

Bangalore-560042

Pune – 411007.

Phone :+91 80 25594416

Phone : +91-64103338

For more info on our offerings, visit www.neevtech.com

More Related Content

More from Neev Technologies

Razorfish India (Neev) Corporate Profile
Razorfish India (Neev) Corporate ProfileRazorfish India (Neev) Corporate Profile
Razorfish India (Neev) Corporate ProfileNeev Technologies
 
Adobe Experience Manager (Adobe CQ) Capabilities and Experience @ Neev
Adobe Experience Manager (Adobe CQ) Capabilities and Experience @ NeevAdobe Experience Manager (Adobe CQ) Capabilities and Experience @ Neev
Adobe Experience Manager (Adobe CQ) Capabilities and Experience @ NeevNeev Technologies
 
Hybris Hackathon - Split Payments in Hybris
Hybris Hackathon - Split Payments in HybrisHybris Hackathon - Split Payments in Hybris
Hybris Hackathon - Split Payments in HybrisNeev Technologies
 
Hybris Hackathon - Data Modeling
Hybris Hackathon - Data ModelingHybris Hackathon - Data Modeling
Hybris Hackathon - Data ModelingNeev Technologies
 
RazorfishNeev Engagement Process
RazorfishNeev Engagement ProcessRazorfishNeev Engagement Process
RazorfishNeev Engagement ProcessNeev Technologies
 
Building A Jewelry e-store - Now, sell your jewelry to the world!
Building A Jewelry e-store - Now, sell your jewelry to the world!Building A Jewelry e-store - Now, sell your jewelry to the world!
Building A Jewelry e-store - Now, sell your jewelry to the world!Neev Technologies
 
How to add Custom Font to your iOS-based App?
How to add Custom Font to your iOS-based App?How to add Custom Font to your iOS-based App?
How to add Custom Font to your iOS-based App?Neev Technologies
 
Our Experience on Google Map Integration with Apps
Our Experience on Google Map Integration with AppsOur Experience on Google Map Integration with Apps
Our Experience on Google Map Integration with AppsNeev Technologies
 
Neev Application Performance Management Services
Neev Application Performance Management ServicesNeev Application Performance Management Services
Neev Application Performance Management ServicesNeev Technologies
 
Neev CakePHP Managed Services Offerings
Neev CakePHP Managed Services OfferingsNeev CakePHP Managed Services Offerings
Neev CakePHP Managed Services OfferingsNeev Technologies
 
Mobile Responsive Design @ Neev
Mobile Responsive Design @ NeevMobile Responsive Design @ Neev
Mobile Responsive Design @ NeevNeev Technologies
 
Business Intelligence Capabilities @ Neev
Business Intelligence Capabilities @ NeevBusiness Intelligence Capabilities @ Neev
Business Intelligence Capabilities @ NeevNeev Technologies
 
Neev Conversion Strategy Capabilities
Neev Conversion Strategy CapabilitiesNeev Conversion Strategy Capabilities
Neev Conversion Strategy CapabilitiesNeev Technologies
 
A Digital Mirror for Luxury Jewelry Stores
A Digital Mirror for Luxury Jewelry StoresA Digital Mirror for Luxury Jewelry Stores
A Digital Mirror for Luxury Jewelry StoresNeev Technologies
 
Neev Open Source Contributions
Neev Open Source ContributionsNeev Open Source Contributions
Neev Open Source ContributionsNeev Technologies
 

More from Neev Technologies (20)

Razorfish India (Neev) Corporate Profile
Razorfish India (Neev) Corporate ProfileRazorfish India (Neev) Corporate Profile
Razorfish India (Neev) Corporate Profile
 
Adobe Experience Manager (Adobe CQ) Capabilities and Experience @ Neev
Adobe Experience Manager (Adobe CQ) Capabilities and Experience @ NeevAdobe Experience Manager (Adobe CQ) Capabilities and Experience @ Neev
Adobe Experience Manager (Adobe CQ) Capabilities and Experience @ Neev
 
Hybris Hackathon - Split Payments in Hybris
Hybris Hackathon - Split Payments in HybrisHybris Hackathon - Split Payments in Hybris
Hybris Hackathon - Split Payments in Hybris
 
Hybris Hackathon - Data Modeling
Hybris Hackathon - Data ModelingHybris Hackathon - Data Modeling
Hybris Hackathon - Data Modeling
 
RazorfishNeev Engagement Process
RazorfishNeev Engagement ProcessRazorfishNeev Engagement Process
RazorfishNeev Engagement Process
 
Gameathon @ Neev
Gameathon @ NeevGameathon @ Neev
Gameathon @ Neev
 
Building A Jewelry e-store - Now, sell your jewelry to the world!
Building A Jewelry e-store - Now, sell your jewelry to the world!Building A Jewelry e-store - Now, sell your jewelry to the world!
Building A Jewelry e-store - Now, sell your jewelry to the world!
 
Neev Load Testing Services
Neev Load Testing ServicesNeev Load Testing Services
Neev Load Testing Services
 
How to add Custom Font to your iOS-based App?
How to add Custom Font to your iOS-based App?How to add Custom Font to your iOS-based App?
How to add Custom Font to your iOS-based App?
 
Our Experience on Google Map Integration with Apps
Our Experience on Google Map Integration with AppsOur Experience on Google Map Integration with Apps
Our Experience on Google Map Integration with Apps
 
Neev Application Performance Management Services
Neev Application Performance Management ServicesNeev Application Performance Management Services
Neev Application Performance Management Services
 
Drupal Capabilities @ Neev
Drupal Capabilities @ NeevDrupal Capabilities @ Neev
Drupal Capabilities @ Neev
 
Neev CakePHP Managed Services Offerings
Neev CakePHP Managed Services OfferingsNeev CakePHP Managed Services Offerings
Neev CakePHP Managed Services Offerings
 
Neev AngularJS Capabilities
Neev AngularJS CapabilitiesNeev AngularJS Capabilities
Neev AngularJS Capabilities
 
Mobile Responsive Design @ Neev
Mobile Responsive Design @ NeevMobile Responsive Design @ Neev
Mobile Responsive Design @ Neev
 
Business Intelligence Capabilities @ Neev
Business Intelligence Capabilities @ NeevBusiness Intelligence Capabilities @ Neev
Business Intelligence Capabilities @ Neev
 
Neev Conversion Strategy Capabilities
Neev Conversion Strategy CapabilitiesNeev Conversion Strategy Capabilities
Neev Conversion Strategy Capabilities
 
RazorfishNeev - An Overview
RazorfishNeev - An OverviewRazorfishNeev - An Overview
RazorfishNeev - An Overview
 
A Digital Mirror for Luxury Jewelry Stores
A Digital Mirror for Luxury Jewelry StoresA Digital Mirror for Luxury Jewelry Stores
A Digital Mirror for Luxury Jewelry Stores
 
Neev Open Source Contributions
Neev Open Source ContributionsNeev Open Source Contributions
Neev Open Source Contributions
 

Recently uploaded

Event-Driven Architecture Masterclass: Integrating Distributed Data Stores Ac...
Event-Driven Architecture Masterclass: Integrating Distributed Data Stores Ac...Event-Driven Architecture Masterclass: Integrating Distributed Data Stores Ac...
Event-Driven Architecture Masterclass: Integrating Distributed Data Stores Ac...ScyllaDB
 
How we scaled to 80K users by doing nothing!.pdf
How we scaled to 80K users by doing nothing!.pdfHow we scaled to 80K users by doing nothing!.pdf
How we scaled to 80K users by doing nothing!.pdfSrushith Repakula
 
Event-Driven Architecture Masterclass: Challenges in Stream Processing
Event-Driven Architecture Masterclass: Challenges in Stream ProcessingEvent-Driven Architecture Masterclass: Challenges in Stream Processing
Event-Driven Architecture Masterclass: Challenges in Stream ProcessingScyllaDB
 
Google I/O Extended 2024 Warsaw
Google I/O Extended 2024 WarsawGoogle I/O Extended 2024 Warsaw
Google I/O Extended 2024 WarsawGDSC PJATK
 
TopCryptoSupers 12thReport OrionX May2024
TopCryptoSupers 12thReport OrionX May2024TopCryptoSupers 12thReport OrionX May2024
TopCryptoSupers 12thReport OrionX May2024Stephen Perrenod
 
Harnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptx
Harnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptxHarnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptx
Harnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptxFIDO Alliance
 
Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...
Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...
Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...FIDO Alliance
 
The Metaverse: Are We There Yet?
The  Metaverse:    Are   We  There  Yet?The  Metaverse:    Are   We  There  Yet?
The Metaverse: Are We There Yet?Mark Billinghurst
 
(Explainable) Data-Centric AI: what are you explaininhg, and to whom?
(Explainable) Data-Centric AI: what are you explaininhg, and to whom?(Explainable) Data-Centric AI: what are you explaininhg, and to whom?
(Explainable) Data-Centric AI: what are you explaininhg, and to whom?Paolo Missier
 
WebRTC and SIP not just audio and video @ OpenSIPS 2024
WebRTC and SIP not just audio and video @ OpenSIPS 2024WebRTC and SIP not just audio and video @ OpenSIPS 2024
WebRTC and SIP not just audio and video @ OpenSIPS 2024Lorenzo Miniero
 
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...panagenda
 
Introduction to FIDO Authentication and Passkeys.pptx
Introduction to FIDO Authentication and Passkeys.pptxIntroduction to FIDO Authentication and Passkeys.pptx
Introduction to FIDO Authentication and Passkeys.pptxFIDO Alliance
 
Your enemies use GenAI too - staying ahead of fraud with Neo4j
Your enemies use GenAI too - staying ahead of fraud with Neo4jYour enemies use GenAI too - staying ahead of fraud with Neo4j
Your enemies use GenAI too - staying ahead of fraud with Neo4jNeo4j
 
Extensible Python: Robustness through Addition - PyCon 2024
Extensible Python: Robustness through Addition - PyCon 2024Extensible Python: Robustness through Addition - PyCon 2024
Extensible Python: Robustness through Addition - PyCon 2024Patrick Viafore
 
Easier, Faster, and More Powerful – Notes Document Properties Reimagined
Easier, Faster, and More Powerful – Notes Document Properties ReimaginedEasier, Faster, and More Powerful – Notes Document Properties Reimagined
Easier, Faster, and More Powerful – Notes Document Properties Reimaginedpanagenda
 
WebAssembly is Key to Better LLM Performance
WebAssembly is Key to Better LLM PerformanceWebAssembly is Key to Better LLM Performance
WebAssembly is Key to Better LLM PerformanceSamy Fodil
 
Tales from a Passkey Provider Progress from Awareness to Implementation.pptx
Tales from a Passkey Provider  Progress from Awareness to Implementation.pptxTales from a Passkey Provider  Progress from Awareness to Implementation.pptx
Tales from a Passkey Provider Progress from Awareness to Implementation.pptxFIDO Alliance
 
Linux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdf
Linux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdfLinux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdf
Linux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdfFIDO Alliance
 
Continuing Bonds Through AI: A Hermeneutic Reflection on Thanabots
Continuing Bonds Through AI: A Hermeneutic Reflection on ThanabotsContinuing Bonds Through AI: A Hermeneutic Reflection on Thanabots
Continuing Bonds Through AI: A Hermeneutic Reflection on ThanabotsLeah Henrickson
 
TEST BANK For, Information Technology Project Management 9th Edition Kathy Sc...
TEST BANK For, Information Technology Project Management 9th Edition Kathy Sc...TEST BANK For, Information Technology Project Management 9th Edition Kathy Sc...
TEST BANK For, Information Technology Project Management 9th Edition Kathy Sc...marcuskenyatta275
 

Recently uploaded (20)

Event-Driven Architecture Masterclass: Integrating Distributed Data Stores Ac...
Event-Driven Architecture Masterclass: Integrating Distributed Data Stores Ac...Event-Driven Architecture Masterclass: Integrating Distributed Data Stores Ac...
Event-Driven Architecture Masterclass: Integrating Distributed Data Stores Ac...
 
How we scaled to 80K users by doing nothing!.pdf
How we scaled to 80K users by doing nothing!.pdfHow we scaled to 80K users by doing nothing!.pdf
How we scaled to 80K users by doing nothing!.pdf
 
Event-Driven Architecture Masterclass: Challenges in Stream Processing
Event-Driven Architecture Masterclass: Challenges in Stream ProcessingEvent-Driven Architecture Masterclass: Challenges in Stream Processing
Event-Driven Architecture Masterclass: Challenges in Stream Processing
 
Google I/O Extended 2024 Warsaw
Google I/O Extended 2024 WarsawGoogle I/O Extended 2024 Warsaw
Google I/O Extended 2024 Warsaw
 
TopCryptoSupers 12thReport OrionX May2024
TopCryptoSupers 12thReport OrionX May2024TopCryptoSupers 12thReport OrionX May2024
TopCryptoSupers 12thReport OrionX May2024
 
Harnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptx
Harnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptxHarnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptx
Harnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptx
 
Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...
Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...
Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...
 
The Metaverse: Are We There Yet?
The  Metaverse:    Are   We  There  Yet?The  Metaverse:    Are   We  There  Yet?
The Metaverse: Are We There Yet?
 
(Explainable) Data-Centric AI: what are you explaininhg, and to whom?
(Explainable) Data-Centric AI: what are you explaininhg, and to whom?(Explainable) Data-Centric AI: what are you explaininhg, and to whom?
(Explainable) Data-Centric AI: what are you explaininhg, and to whom?
 
WebRTC and SIP not just audio and video @ OpenSIPS 2024
WebRTC and SIP not just audio and video @ OpenSIPS 2024WebRTC and SIP not just audio and video @ OpenSIPS 2024
WebRTC and SIP not just audio and video @ OpenSIPS 2024
 
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
 
Introduction to FIDO Authentication and Passkeys.pptx
Introduction to FIDO Authentication and Passkeys.pptxIntroduction to FIDO Authentication and Passkeys.pptx
Introduction to FIDO Authentication and Passkeys.pptx
 
Your enemies use GenAI too - staying ahead of fraud with Neo4j
Your enemies use GenAI too - staying ahead of fraud with Neo4jYour enemies use GenAI too - staying ahead of fraud with Neo4j
Your enemies use GenAI too - staying ahead of fraud with Neo4j
 
Extensible Python: Robustness through Addition - PyCon 2024
Extensible Python: Robustness through Addition - PyCon 2024Extensible Python: Robustness through Addition - PyCon 2024
Extensible Python: Robustness through Addition - PyCon 2024
 
Easier, Faster, and More Powerful – Notes Document Properties Reimagined
Easier, Faster, and More Powerful – Notes Document Properties ReimaginedEasier, Faster, and More Powerful – Notes Document Properties Reimagined
Easier, Faster, and More Powerful – Notes Document Properties Reimagined
 
WebAssembly is Key to Better LLM Performance
WebAssembly is Key to Better LLM PerformanceWebAssembly is Key to Better LLM Performance
WebAssembly is Key to Better LLM Performance
 
Tales from a Passkey Provider Progress from Awareness to Implementation.pptx
Tales from a Passkey Provider  Progress from Awareness to Implementation.pptxTales from a Passkey Provider  Progress from Awareness to Implementation.pptx
Tales from a Passkey Provider Progress from Awareness to Implementation.pptx
 
Linux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdf
Linux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdfLinux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdf
Linux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdf
 
Continuing Bonds Through AI: A Hermeneutic Reflection on Thanabots
Continuing Bonds Through AI: A Hermeneutic Reflection on ThanabotsContinuing Bonds Through AI: A Hermeneutic Reflection on Thanabots
Continuing Bonds Through AI: A Hermeneutic Reflection on Thanabots
 
TEST BANK For, Information Technology Project Management 9th Edition Kathy Sc...
TEST BANK For, Information Technology Project Management 9th Edition Kathy Sc...TEST BANK For, Information Technology Project Management 9th Edition Kathy Sc...
TEST BANK For, Information Technology Project Management 9th Edition Kathy Sc...
 

Creating an Infinitely Scalable Architecture for Sites like GOSF

  • 1. Creating an Infinitely Scalable Architecture for Sites like GOSF
  • 2. About Neev Web Mobile Magento eCommerce SaaS Applications Video Streaming Portals Rich Internet Apps Custom Development iPhone Android Windows Phone 7 HTML5 Apps Cloud AWS Consulting Partner Rackspace Joyent Heroku Google App Engine Key Company Highlights 250+ team with experience in managing offshore, distributed development. Neev Technologies established in Jan ’05 VC Funding in 2009 By Basil Partners User Interface Design and User Experience Design Part of Publicis Groupe Member of NASSCOM. Performance Consulting Practices Quality Assurance & Testing Outsourced Product Development Development Centers in Bangalore and Pune. Offices at Bangalore, USA, Delhi, Pune, Singapore and Stockholm.
  • 3. The Need • When you have a site like GOSF to build, it becomes very important that it is architected to scale very well. • Given that such a shopping fest site may run for just 24 or 48 hours, scalability is not just a consideration for the architecture of the site but the basis of it. • With the advent of the Cloud, it is not only feasible but also far less complex to build such scalable sites than it would have been a few years ago.
  • 4. Our Mantra for Such Projects Here are some architectural guidelines we’ve followed when we’ve built such sites in the past:  Make extensive use of Cloud storage and Content Delivery Network (CDN) (or similar equivalents available with other cloud providers)  Use JS for as many things as possible  Use Memcache wherever possible  Do fail-over DNS  Multi-zone is important. Multi-region maybe useful in some cases.
  • 5. The Final Word • Many a times such short term sites are built quickly and since they are used for only a few days, significant architectural investments are not possible. • We have found that constraining the design process with a complete CDN-based architecture produces the best results in these cases. • Designers are creative enough to produce great experiences even with such constraints and it is guaranteed that the site will never go down for even a minute during the short lived high traffic event. • Stay away from heavy CMSes like Drupal etc for such use cases, it is a 2-day affair and content management is not the main concern but scalability is.
  • 8. Neev Information Technologies Pvt. Ltd. sales@neevtech.com India - Bangalore India - Pune The Estate, # 121,6th Floor, #13 L’Square, 3rd Floor Dickenson Road Parihar Chowk, Aundh, Bangalore-560042 Pune – 411007. Phone :+91 80 25594416 Phone : +91-64103338 For more info on our offerings, visit www.neevtech.com