2. - We focus on producing tailored
promotional strategies specific to your
organisations needs, purpose, and target
market
Our Firm
3. 1. An analysis of the current marketing
communications strategy at Hudsons
Coffee
2. An outline of the marketing
communications strategies that we
believe are best suited to Hudsons Coffee
3. Identification of the communication tools
we propose to use in implementing these
strategies
Presentation Aims:
4. Problems & Issues:
1. A lack of integrated marketing communication as
the result of a lack of synergy between various
marketing communication tools (i.e. consumers
are receiving mixed messages because the
Hudsons Brand is not being delivered with
consistently)
2. A lack of advertising is reaching the target market
Note: There are huge similarities between Hudsons
Coffee’s New brand, and Gloria Jean’s brand. This is
resulting in stimulus generalisation for many
consumers
The Current Marketing Communications
Strategy
5. Strategy 1 – The Hudsons brand must be
delivered consistently across all marketing
communication channels. This will require all
Hudsons stores to be updated to use the
same logo, colour scheme, design, layout etc.
Our revised marketing
communications strategy
6. Strategy 2 – Hudsons Coffee needs to increase the
level of advertising in order to spread brand
awareness and to expel any negative perceptions
of the brand prior to the rebranding process in
2013.
There are two key factors to consider regarding
this strategy:
1. Ensuring the advertisement delivers the
desired message
2. Using the correct communication channels to
reach the target consumer
Our revised marketing
communications strategy
7. - There are huge similarities between the
newly developed Hudsons Coffee brand and
Gloria Jean’s – is this a good thing? And how
can Hudsons Coffee make effective use of
these circumstances?
Our revised marketing
communications strategy
8. The Most appropriate communication tools
for Hudsons Coffee are:
- Radio
- Billboard and poster
- Print media
- Transit Advertising
Proposed Communication Tools
9. - We look forward to future
communications!
Kind regards,
The team at Hobart Advertising Agency
Thank you for your time
