1. I’m not Here:
Museums using Mobile Devices
Michael Parry
Australian Centre for the Moving Image
michael.parry@acmi.net.au / @vaguelym
Cory Arcangel Real Talk, 2011
T‐Mobile, AT&T and Cingular cell phone signal repeaters
Collection of the artist and Team Gallery, NYC

2. • Australian Centre for the Moving Image
australian centre for the moving image

3. exhibitions: temporary & permanent
cinemas: programs & film festivals
studios: events, workshops & learning
australian mediatheque & collections
digital & online
1.14M visitors
110 EFT Staff
30M Turnover

4. I’m Not Here

5. Visitors using Guide‐a‐phone, Whitney Hall, AMNH NYC 1954
IMG 323273 American Museum of Natural History Library (images.library.amnh.org)

6. Stedelijk Museum, 1952 Audio Guide (via Flickr / LoicT / Creative Commons)

7. consumer tech = museum tech
New Museum Audio Tour NYC 2011

8. Centre Pompidou, Audio Tour, Paris 2011

9. Guggenheim Bilbao, 2011

10. 15 Second Place
ACMI, 15 Second Place iPhone App Melbourne 2011

11. ACMI, 15 Second Place Website & iPhone App Melbourne 2011

15. ignoring the rules
On the coach to MONA, Tasmania 2011

16. 0.000203% OF THE HUMANS TO HAVE EVER
LIVED HAVE VISITED MONA

17. normal?

18. MONA ‘The O’ Screen Capture, Tasmania 2011

19. MONA ‘The O’ Online Tour Capture, Tasmania 2011

20. MONA ‘The O’ Online Tour Capture, Tasmania 2011

21. MONA ‘The O’ Online Tour Capture, Tasmania 2011

22. Function Onsite Offsite
Events and Calendars Daily schedules via mSites “Corporate” branded apps: National Gallery of
Victoria “NGV for iPhone”
Locative Guidance, Maps & Wayfinding Apps Mobile Tours: Museum of London “StreetMuseum”,
AMNH “Explorer”, British Museum Powerhouse “ChinaHeart”, myTours (various)
“Multimedia Guide” Augmented Reality Tours: Stedelijk Museum
“ARTours“
Exhibition Focus Interpretive Media Guides TAP, Media Guides+
Generic Audio Guides, MONA’s O NYPL “Biblion”, Cooper Hewitt “Set in Style”
‘immobilised’ mobile devices
Powerhouse “WaterWorx”
Dig‐Deeper SFMOMA Rooftop
In‐venue Games Tate Trumps, ACMI
“Scoot”
Collection Focus mSite Catalogs, QR Code Label Field Guides Museum Victoria “Field Guide”,
Lookups Smithsonian “Leafsnap”
Citizen Science National Geographic “Project Noah”
Publishing (e‐Catalogs) Catalog Replacements Tate “Gaugin” & “Miro”
AGNSW “Contemporary”, MOMA “Books” & “AbEx”
Education Captured Talks, Forums (podcasting/etc)
(Co)Creative Creative Tools & Platforms Creative Tools & Platforms ACMI “15 Sec Place”,
DeCordova ‘Scapes Tate “Mybridgiser”
Business and Transactional Feedback Cycles eCommerce Mobile Ticketing, Retailing and
Kiosks: Competitions, Signup and Merchandise
Joining, Ticketing and Membership
“Back of House” Collection Management & Tracking Operations and Communication
Di t R dC i i M t

23. co‐creation/contribution
National Museum of American Jewish History Philadelphia USA, 2010

24. MOMA, NYC 2011

25. authenticity
Hot Potatoes Bargain Store, Smith St, Melbourne 2010

26. performance
New Oxford St, London 2010

27. fetish
Tube Poster for Cosi Fan Tutte, London 2010

28. universality
Cuban Centre for Contemporary Art, Havana 2011

29. awareness
MOMA ‘Talk to Me’ Exhibition, 2011

30. MOMA ‘Talk to Me’ Exhibition, 2011

32. AMNH Explorer Advertisement, Hotel Compendium, NYC 2011

33. appropriate?
Cooper Hewitt, “Set In Style” NYC 2011

34. Cooper Hewitt, “Set In Style” NYC 2011

35. adapting contexts
Window of ‘Bimbo Deluxe’, Melbourne 2011

37. want my job?
ACMI is seeking a new Head of Digital and Technology

38. Thanks
Michael Parry
Australian Centre for the Moving Image
michael.parry@acmi.net.au / @vaguelym
Walsh Bay, Sydney 2009