This document discusses the development of a new wearable device that aims to address shortcomings of current offerings. It outlines functions like mobile authentication, phone/SMS capabilities, exercise tracking and more. Market research shows existing products are limited or unstylish. The proposed device would be a fashionable, multifunctional smartphone replacement. It would come in luxury, sport and lifestyle versions priced $350, $150 and $200 respectively. The target market is individuals focused on health, work facilitation and fashion ages 21-100 making over $40k. A marketing plan and video are proposed to showcase the device's capabilities and position it as enabling confidence, control and convenience through a user's daily routine, work and entertainment.