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  • Pearl, Bold, Curve,Storm,
  • Top secret
  • X box 720& ps4
  • Presentation2

    1. 1. DANYS SOLUTIONS<br />
    2. 2.
    3. 3. Global Expansion<br />
    4. 4. Jim Balsillie & Mike Lazaridis<br />
    5. 5. First RIMProduct<br />1992<br />
    6. 6. Blackberry Product Line<br />
    7. 7.
    8. 8. Majority of Blackberry users are aged 35-44, in Business and Career orientated environments<br />Research in Motion is currently trying to penetrate the markets of 25-34 and 18-24<br />
    9. 9.
    10. 10.
    11. 11. -targeting younger generations<br />
    12. 12. Other Potential Target Markets<br />
    13. 13.
    14. 14. “PC Magazine Editor’s Choice Award”<br />“LAPTOP Magazine Editors’ Choice Award”<br />“GSMA Chairman’s Award”<br />“GSMA’s Best Mobile Technology Breakthrough Award”<br />
    15. 15.
    16. 16.
    17. 17.
    18. 18. Quarterly Report 2008 + 2009<br />
    19. 19. Product Life Cycle<br />
    20. 20.
    21. 21.
    22. 22.
    23. 23.
    24. 24. Blackberry X-Berry™Controller<br />Pressure Sensitive buttons<br />Connects the handset to the console<br />Joystick<br />Joystick<br />8-way directional pad<br />
    25. 25. X-Berry Gaming<br />Joystick<br />8-way directional control pad<br />X-Link™ button that automatically connects the handset to the nearest Xbox™ Console<br />Memory Card Reader - insert games, movies, T.V shows or music<br />Stores gaming profiles, stats and images<br />
    26. 26. High Resolution Screen<br />X-Link™ button to connect to multiplayer<br />Blackberry X-Berry™Handheld Gaming<br />
    27. 27.
    28. 28. Blackberry X-Berry™ Features<br />Wireless internet<br />4 Megapixel Camera w/ Flash<br />Bluetooth, Infrared<br />Wireless Headphones<br />HTML Browser<br />MMS<br />Memory Card Slot<br />
    29. 29. Increase Memory<br />Along with the standard 8GB built-in memory, purchase extra cards to boost the memory capacity up to 16GB<br />
    30. 30. Blackberry X-Berry™ Features<br />Multi-functional – Can act as both a wireless Xbox™ controller, as well as a handheld gaming device<br />Wireless internet<br />4Megapixel Camera w/ Flash<br />Bluetooth, Infrared<br />Wireless Headphones<br />HTML Browser<br />MMS<br />Memory Card Slot<br />
    31. 31. Connectivity<br />High speed internet through your service provider. <br />Wireless Internet (WiFi) or 3G Wireless from your service provider.<br />Data displayed on 4 inch, colour rich, HTML web browser.<br />
    32. 32. Blackberry X-Berry™ Features<br />Wireless internet<br />4 Megapixel Camera w/ Flash<br />Bluetooth, Infrared<br />Wireless Headphones<br />HTML Browser<br />MMS<br />Memory Card Slot<br />
    33. 33. Built-In Canon™ Digital Camera<br />Incorporated 4 Mega Pixel Canon™ Camera with 10x zoom and integrated flash.<br />
    34. 34. Blackberry X-Berry™ Features<br />Wireless internet<br />4 Megapixel Camera w/ Flash<br />Bluetooth, Infrared<br />Wireless Headphones<br />HTML Browser<br />MMS<br />Memory Card Slot – increase the memory (extra space for media etc.)<br />
    35. 35. Wireless Headphones<br />Listen to audio freely, without the need for annoying wires<br />
    36. 36. Blackberry X-Berry™<br />“Revolutionary”<br /> - <br />“…greatest Smartphone out”<br /> -<br />“Everyone should own one!”<br /> -<br />“…Beats the Iphone hands down”<br /> -<br />
    37. 37.
    38. 38. Product Based Alternative 2:<br />Research and Development of Apps<br />
    39. 39.
    40. 40. Develpe more apps<br />Develop more Apps<br />
    41. 41. Set Up and Create an App Team<br />Harvard Business <br />School<br />
    42. 42. New Programmers Interface <br />Thats Simpler <br />
    43. 43. Number of Apps<br />
    44. 44. New Battery<br />Iphone Developers<br />Can become<br />BB Developers<br />
    45. 45. Blackberry is #1. Its way easier for me to build apps now.<br />IPHONE SUCKS<br />
    46. 46. Focus app building toward gamers <br />
    47. 47. Partner with Video game companies<br />
    48. 48. Offer Free BB developer courses<br />
    49. 49. Make Apps easy and functional for all ages <br />And soon everyone will have a Blackberry and be making Apps<br />
    50. 50. These Apps make my blackberry even better. GO buy one<br />
    51. 51. The AMD Key<br />35% less energy usage.<br />Lightning quick data transfer rate.<br />
    52. 52. Introducing the worlds firstScattercam. The Blackberry Bud<br />Totally mobile wireless streaming.<br />Waterproof<br />Magnetic<br />Motion activated mode <br />
    53. 53. SECURITY ALERT<br />SECURITY ALERT<br /> REC<br />911<br />DISMISS<br />
    54. 54. Workplace Security<br />
    55. 55. Blackberry Bud.<br />
    56. 56. TOP SECRET<br />
    57. 57. Product Launch<br />LIEPZIG GAME CONVENTION<br />2010<br />
    58. 58.
    59. 59. Retail Partners<br />
    60. 60.
    61. 61. VS<br />
    62. 62. VS<br />
    63. 63. Expanding Our Market Share<br /><ul><li>Demographics
    64. 64. Age Groups</li></li></ul><li>Expanding Our Market Share<br />
    65. 65. Competitive Pricing<br />
    66. 66. Competitive Pricing<br />
    67. 67.
    68. 68.
    69. 69.
    70. 70. <ul><li> Massive YouTube “Guerilla” Marketing Campaign
    71. 71. Coordinate product leak with any competing product launch.
    72. 72. Push on-line product placement</li></li></ul><li>

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