Title
Nathan Nash
ITGM 748
Professor SuAnne Fu
Project Alpha
Nathan Nash | ITGM 748 | Professor SuAnne Fu | Project Alpha
Gap Analysis
Key Objectives Assesment
(current state % incomp...
1. Improve & finalize design
2. Collect user research
3. Gather thesis committee
4. Complete written component
Key Objecti...
1. Improve & finalize design
2. Collect user research
3. Gather thesis committee
4. Complete written component
Key Objecti...
Project Alpha
Overview
Nathan Nash | ITGM 748 | Professor SuAnne Fu | Project Alpha
Persona
Development
User
Research
Insi...
Question Follow up
Do you have any hobbies?
If yes… Tell me more about your hobby.
How important is this hobby to you? Wha...
Scenario 1: You have found an interesting new app called Eventou and have
just installed it with the intent of trying it o...
Project Alpha
Overview
Nathan Nash | ITGM 748 | Professor SuAnne Fu | Project Alpha
Persona
Development
User
Research
Insi...
Initial Results (3 Interviews)
Nathan Nash | ITGM 748 | Professor SuAnne Fu | Project Alpha
Project Alpha
Insights
1 2 3 4Several users noted that there
was a lack of labelling on impor-
tant UI elements. Also instruc-
tions for certain ...
Nathan Nash | ITGM 748 | Professor SuAnne Fu | Persona Development
Persona
Development
User
Research
Insight
Collection
Im...
Event Details Karma Events
Nathan Nash | ITGM 748 | Professor SuAnne Fu | Project Alpha
Project Alpha
Improve & finalize d...
Nathan Nash | ITGM 748 | Professor SuAnne Fu | Persona Development
Profile
Project Alpha
Improve & finalize design
Nathan Nash | ITGM 748 | Professor SuAnne Fu | Persona Development
Persona Development
Persona
Development
User
Research
I...
Persona Development
The “Trail Blazer”
Sharon Campos
Budget reserved for sports: $400/mo
Profession: Software Developer
Pe...
Persona Development
The “Athlete”
Paul Simmons
Budget reserved for sports: $150/mo
Profession: Copywriter
Goals Needs
Achi...
Persona Development
The “Hobbyist”
David Boon
Budget reserved for hobbies: $200/mo
Profession: Small business owner
Goals ...
Citations
[1] https://flic.kr/p/9STJbj
[2] http://www.truebeer.com/assets/images/jager-bomb-glass-1-400.jpg
[3] http://www...
Thank You
Nathan McKinley Nash
mcknathannash@gmail.com
http://nathan.mn
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Project Alpha

  1. 1. Title Nathan Nash ITGM 748 Professor SuAnne Fu Project Alpha
  2. 2. Nathan Nash | ITGM 748 | Professor SuAnne Fu | Project Alpha Gap Analysis Key Objectives Assesment (current state % incomplete/complete) Tasks (and outcome) Improve and finalize application design Design outcomes Collect user research Research outcomes Complete written component Writing outcomes Gather thesis committee Comittee outcomes • Create a more native prototype experience • Develop usability testing protocol • Finish literature review • Ask professors to be on my thesis committee • Design Interactions • Develop a style guide for the application • Develop a landing page • Develop misc. deliverables • Run usability sessions • Run thesis statement validation study • Develop personas • Develop remaining sections 16% 30% 90% 22% 30% 0% 60% 0% 0% 25% 25% 0% 0% 0% 0% 0% • Behavior guidelines • User stories • Thesis paper • Thesis defense • Insights • Persona posters • Storyboards • Use cases and scenarios • Brand bible/design document • Finished hi-fidelity prototype • App website with ‘coming soon’ link Incomplete Complete 1 2
  3. 3. 1. Improve & finalize design 2. Collect user research 3. Gather thesis committee 4. Complete written component Key Objectives Nathan Nash | ITGM 748 | Professor SuAnne Fu | Project Alpha
  4. 4. 1. Improve & finalize design 2. Collect user research 3. Gather thesis committee 4. Complete written component Key Objectives Nathan Nash | ITGM 748 | Professor SuAnne Fu | Project Alpha
  5. 5. Project Alpha Overview Nathan Nash | ITGM 748 | Professor SuAnne Fu | Project Alpha Persona Development User Research Insight Collection Improve & Finalize Current Design
  6. 6. Question Follow up Do you have any hobbies? If yes… Tell me more about your hobby. How important is this hobby to you? What do you get out of it? How much of your budget is dedicated to your hobby? Are you a part of any groups related to that hobby? How did you find that group? How frequently do you meet? How about sports or other activities like volunteer work? If yes… How long have you been doing [sport or activity]? Do you ever have a hard time starting a pickup game? How long have you been volunteering there? Are you ever short of hands? Are you ever interested in finding out about group events for sports, en- tertainment or other events in Savannah? If yes… How do you usually find out about these events? Have you ever been in a situation where you really wanted to go to an event but didn’t because none of your friends could make it? if yes… What was that situation like? What did you try to do to resolve the situation? Have you ever thought about using an app to resolve a situation like this? Nathan Nash | ITGM 748 | Professor SuAnne Fu | Project Alpha Project Alpha Discussion guide
  7. 7. Scenario 1: You have found an interesting new app called Eventou and have just installed it with the intent of trying it out. Please register a new account and then fill in your profile. Now that your account is set up please create an event and check in. Tip: On fields that require input simply tap to fill in the details. Scenario 2: After attending your first event you made a couple new friends and want to add them to your friends list. Find out who attended the event with you and add them to your friends list. Nathan Nash | ITGM 748 | Professor SuAnne Fu | Project Alpha Project Alpha Use cases & scenarios
  8. 8. Project Alpha Overview Nathan Nash | ITGM 748 | Professor SuAnne Fu | Project Alpha Persona Development User Research Insight Collection Improve & Finalize Current Design
  9. 9. Initial Results (3 Interviews) Nathan Nash | ITGM 748 | Professor SuAnne Fu | Project Alpha Project Alpha Insights
  10. 10. 1 2 3 4Several users noted that there was a lack of labelling on impor- tant UI elements. Also instruc- tions for certain tasks were not explicit enough to be perfor- med. Individuals matching the trail blazer profile wanted to know the skill levels of people they were attending an event with. User profiles were requested by almost all of the usability test participants. The feedback and system mes- sages need to be more explicit. Key screens lacked the consi- tency users needed and caused confusion. Improve locus of control Quality control Who’s that man in the circle? Better iA! Nathan Nash | ITGM 748 | Professor SuAnne Fu | Project Alpha Project Alpha Insights
  11. 11. Nathan Nash | ITGM 748 | Professor SuAnne Fu | Persona Development Persona Development User Research Insight Collection Improve & Finalize Current Design Persona Development Overview
  12. 12. Event Details Karma Events Nathan Nash | ITGM 748 | Professor SuAnne Fu | Project Alpha Project Alpha Improve & finalize design
  13. 13. Nathan Nash | ITGM 748 | Professor SuAnne Fu | Persona Development Profile Project Alpha Improve & finalize design
  14. 14. Nathan Nash | ITGM 748 | Professor SuAnne Fu | Persona Development Persona Development Persona Development User Research Insight Collection Improve & Finalize Current Design
  15. 15. Persona Development The “Trail Blazer” Sharon Campos Budget reserved for sports: $400/mo Profession: Software Developer Personality Type Goals Needs AchieverCompetitor Socializer Explorer “I am a weekend warrior!” • Exchange knowledge • Find a regular hiking group • Explore new trails • A way to find separated party members • Be matched with those of equal skill level • An impetus to make it to the great outdoors Nathan Nash | ITGM 748 | Professor SuAnne Fu | Project Alpha
  16. 16. Persona Development The “Athlete” Paul Simmons Budget reserved for sports: $150/mo Profession: Copywriter Goals Needs AchieverCompetitor Socializer Explorer Personality Type “I’m always up for a game!” • Find fellow soccer enthusiasts • Be the captain and win • To have a good clean game • Meet some new drinking buddies • A sense of control • A way to blow off steam after work Nathan Nash | ITGM 748 | Professor SuAnne Fu | Project Alpha
  17. 17. Persona Development The “Hobbyist” David Boon Budget reserved for hobbies: $200/mo Profession: Small business owner Goals Needs AchieverCompetitor Socializer Explorer Personality Type • Meet other hobbyists • Trade tips on how to save money • Share past projects • Connect with other DIYers • Learn money-management techniques • Show off his achievements “‘Whats new at the hobby shop today? Nathan Nash | ITGM 748 | Professor SuAnne Fu | Project Alpha
  18. 18. Citations [1] https://flic.kr/p/9STJbj [2] http://www.truebeer.com/assets/images/jager-bomb-glass-1-400.jpg [3] http://www.princetonwatches.com/images/watches/BA110-7A1.jpg [4] https://flic.kr/p/9STHum [5] http://www.spd.org/images/blog/november_cover2.jpg [6] http://www.mildenhall.af.mil/shared/media/photodb/photos/080829-F-6286F-169.jpg [7] http://www.amazon.com/Hamilton-H64455533-Khaki-Black-Watch/dp/B00423N1M0/ref=sr_1_32?s=watches&ie=UTF8&qid=13972 [8] http://upload.wikimedia.org/wikipedia/commons/d/d4/Gin_and_Tonic_with_ingredients.jpg [9] http://www.gotceleb.com/wp-content/uploads/celebrities/nicki-minaj/espn-the-magazine-february-2014-cover/Nicki-Minaj:-ESPN-M [9] http://www.businessreviewcanada.ca/money_matters/89793270b.jpg [10] http://www.worldofwatches.com/detail.asp?iq=1&bo_products_id=0&bo_products_variance_id=206543&promotion_code=CBD206 [11] http://www.owendmonet.com/wp-content/uploads/2014/03/BMW-3-Series-Parts-How-Can-You-Enhance-the-best-Driving-Machin Nathan Nash | ITGM 748 | Professor SuAnne Fu | Project Alpha
  19. 19. Thank You Nathan McKinley Nash mcknathannash@gmail.com http://nathan.mn

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