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Reinvent Your Business Using Social Media



The Internet is a powerful tool that connects the entire world, but...

The Internet is a powerful tool that connects the entire world, but
its diverse nature can be overwhelming to users and information
providers. Disseminating your message in a focused approach is key
to cutting through the digital chatter. Tools to successfully reach a
targeted audience – especially new customers through lead generation
campaigns – include social networking, websites and custom database



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    Reinvent Your Business Using Social Media Reinvent Your Business Using Social Media Presentation Transcript

    • Social Media Myths & Fears
      Most Common Reasons:
      • Lack of Knowledge & Understanding
      • Brand Management & PR Concerns
      • Lack of Time and Personnel
      • It’s a Passing Fad
    • Social Media Trends
      2010 Stats:
      • By 2010 Generation Y will outnumber baby boomers
      • YouTube is second largest search engine in the world
      • Facebook has reached 400m users – fastest growing segment is 55-65 year old women
      • 50 million Tweets per day - 80% are outside of Twitter
      • Over 200,000,000 Blogs
      • 80% of companies use LinkedIn as primary tool to find employees
      Source Mashable.com & Socialnomics.net
    • Why Social Media?
      Business Benefits:
      • Visibility & Branding
      • Customer Service & Interaction
      • Generate Leads
      • Market Intelligence
    • Getting StartedWhat is your goal?
      What Do I Need?
      • Increase Sales• Create Brand Awareness• Promote a Product or Service• Generate Leads • Customer Service• Attract Employees• Gain Customer Feedback• Share Expertise

    • Plan of Attack
      Be Methodical:
      • Observe Others
      • Study Competition
      • Learn Social Media Etiquette
      • Establish Corporate Best Practices
    • Extend Your Strategy
    • Building Your ImageTips in Getting Started
      Step One: Branding & Visibility
      • Build Your Community
      • Promote Your Social Networks
      • Engage with Potential Customers
      • Promote a Contest / Deal / Event
    • Building Your ImageTips in Getting Started
      Promote, Promote, Promote
      • Promote a Contest / Deal / Event
      • Engage Your Audience
      • Make it Simple
      • Offer Something Unique
    • Start Your BlogTips in Getting Started
      Blog Resources
      • Select a blog resource (i.e. Blogger, Wordpress)
      • Install blog plugins(i.e. Provide an RSS Feed)
      • Integrate social media links & buttons
      • Personalize your company blog
      • Add the “about” information
    • Attracting LeadsTips in Getting Started
      Step Two: Lead Generation
      • Post Coupons / Promotions / Contests
      • Use Guerilla Style Campaigns
      • Cross Promote(i.e., Traditional Marketing)
    • Create a Facebook PageTips in Getting Started
      Your Fan Page Can Provide:
      • Overview of company
      • Website and contact info
      • Press releases
      • Videos
      • Blog RSS
      • Twitter updates
      • Company news and status
      • Customer interaction
    • Create a Twitter AccountTips in Getting Started
      Steps to Get Started:
      • Create an Account
      • Customize Your Page
      • Talk to People
      • Share Tweets, Pictures & Videos
      • Post Promotions (i.e., Coupons / Contest)
      • Create Strategic Alliances
    • Start Your SearchTips in Getting Started
    • Review Results
    • Managing Your CustomerTips in Getting Started
      Step Three: Customer Interaction
      • Be Responsive
      • Ask for Feedback
      • Be Consistent
      • Setup Alerts & Monitor (i.e., Google, SocialMedia, Monitter, Tweetbeep)
    • Setup Alerts
    • Review Alerts
    • Manage Negative Feedback
    • Share Testimonials
    • Gather Your Data
      Step Four: Market Intelligence
      • Gather & Analyze Data
      • Keeping Doing What Works
      • Add Something New
      (i.e., offer a new product)
      • Watch Your Competitors
    • Monitor Your Brand
      Monitoring Tools:
      Social media provides a way to market yourself, your business, your products and services.Tools such as Brandwatch, TweetDeck and Socialmention help you monitor your brand.
    • Stay Ahead of the Game
      Add Something New:
      • Watch Your Competitors
      • Stay on Top of Trends
      • Reward Your Customers
      (i.e., customer loyalty or rewards program)
    • Who, What, Where, Now?
      What are the Next Steps?
      Join the conversation
      • Who, what, when, how can you help?
      Create a Manageable Plan • Social media takes time • Build your network
      Measure Results • Adjust as needed
    • Questions?
    • Connect, Join, FollowGet Social!
      Connect with Helen Levinson
      LinkedIn: http://www.linkedin.com/in/helenlevinson
      Twitter: http://twitter.com/helenlevinson
      Connect with Desert Rose Design
      DRD Blog: http://write-on-red.desertrose.net/
      DRD Facebook: http://www.facebook.com/DesertRoseDesign
      DRD Twitter: http://twitter.com/DRDmarketing
      DRD Resource Box: http://www.desertrose.net/resourcebox/
      DRD LinkedIn: