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Ikea Ikea Presentation Transcript

  • and the customer service Nataliya Bubentsova
  • Agenda History Ikea at present People and the environment Customer service Competitors
  • I ngvar K amprad E lmtaryd A gunnaryd
  • History
  • 1943 IKEA is founded by Ingvar Kamprad (17)
  • 1940 s-1980s 1948 IKEA starts selling furniture 1956 Designing furniture for fla t packs & self-assembly 1958 The first IKEA store opens in Sweden 1953 Furniture showroom opens 19 7 0 -80s IKEA becomes world famous
  • 19 9 0 s-2000s 1997 www. IKEA .com is launched 2000 IKEA arrives in Russia 2004 The 200th IKEA store opens 2007 IKEA and WWF become partners 2006 IKEA Food is launched
  • 127,000 co-workers 41 countries 301 stores 9500 products A nnual sales of more than 23.1 b ln EURO Ikea at present
  • Competitors
  • People and the environment Social responsibility Emergency help Ecology
  • Partnerships
  • Social responsibility € 1 from each soft toy sold during the holiday seasons goes to IKEA Social Initiative provided soft toys to children in cyclone affected countries
  • Emergency help
    • IKEA Foundation contributes to emergency relief aid:
    • after earthquake in January 2010 in Haiti;
    • after earthquake in May 2008 in Chine;
    • after flood and cyclone in India, Burma and Bangladesh.
  • Ecology
    • Refraining from the use of chemicals and substances that can be harmful to people and the environment.
    • Products are made of recycles, renewable or reused materials
    • Recycling bins for returning waste, such spent batteries and low-energy bulbs.
    • Helping to restore damaged forest.
  • Business idea « To create a better everyday life for the many people »
  • Customer service
  • Catalogs You can sign up for IKEA catalog, which publishes every year for free. It is well-illustrated and contents prices, sizes of furniture and fresh design ideas. Also you can get it at every store or find it on-line.
  • Stores location IKEA stores is well-locaded. For example in Moscow there are 3 shops in different areas. Customers can reach them by free bus from the nearest metro station.
  • Gift cards The IKEA Gift Card is especially handy for holiday gift giving, back-to-college shopping, wedding, and house warming gifts. You can purchase the card at your local IKEA store.
  • Pencils T he store provides tape measures, and pencils and notepads for you to write down price tag details, like where to pick up your item.
  • Home Delivery Delivery ia available in all store locations. We can of course deliver at a later date if you would like. We deliver your new products directly to the room of your choice.
  • Assembly and installation Most IKEA products are designed to be assembled by the customer, but if you prefer, we can offer assembly service f or a small fee.
  • Flat packs IKEA furniture is flat-packed, you can take it home in simple car.
  • Home furnishing advice If you want to make a big change in your home free, qualified, home furnishing advice is available. IKEA offers this service for free.
  • Kids room In every IKEA store you can leave your child in free supervised playroom while you shop.
  • Showroom The store has lots of fully furnished showrooms. You can sit on the chairs, lie on the beds and try out everything.
  • Staff You'll find IKEA staff at information desk s . All of them are ready to help you .
  • Restaurant At the IKEA restaurant you can take a break from shopping. In the restaurant you’ll find healthy Swedish dishes.
  • IKEA food Also you can buy Sweedish food in store.
  • IKEA family Everyone could get Ikea family card at local store. It gives you some advantages : - special prices - email informing - unique offers
  • Return policy If you are not completely satisfied with your purchase, simply return the unused item in its original packaging within 90 days unless noted below.
  • Price tag information You'll find lots of details on the price tag - colors, materials, sizes, etc.