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Ikea
Ikea
Ikea
Ikea
Ikea
Ikea
Ikea
Ikea
Ikea
Ikea
Ikea
Ikea
Ikea
Ikea
Ikea
Ikea
Ikea
Ikea
Ikea
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Ikea

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  • 1. and the customer service Nataliya Bubentsova
  • 2. Agenda History Ikea at present People and the environment Customer service Competitors
  • 3. I ngvar K amprad E lmtaryd A gunnaryd
  • 4. History
  • 5. 1943 IKEA is founded by Ingvar Kamprad (17)
  • 6. 1940 s-1980s 1948 IKEA starts selling furniture 1956 Designing furniture for fla t packs & self-assembly 1958 The first IKEA store opens in Sweden 1953 Furniture showroom opens 19 7 0 -80s IKEA becomes world famous
  • 7. 19 9 0 s-2000s 1997 www. IKEA .com is launched 2000 IKEA arrives in Russia 2004 The 200th IKEA store opens 2007 IKEA and WWF become partners 2006 IKEA Food is launched
  • 8. 127,000 co-workers 41 countries 301 stores 9500 products A nnual sales of more than 23.1 b ln EURO Ikea at present
  • 9. Competitors
  • 10. People and the environment Social responsibility Emergency help Ecology
  • 11. Partnerships
  • 12. Social responsibility € 1 from each soft toy sold during the holiday seasons goes to IKEA Social Initiative provided soft toys to children in cyclone affected countries
  • 13. Emergency help <ul><li>IKEA Foundation contributes to emergency relief aid: </li></ul><ul><li>after earthquake in January 2010 in Haiti; </li></ul><ul><li>after earthquake in May 2008 in Chine; </li></ul><ul><li>after flood and cyclone in India, Burma and Bangladesh. </li></ul>
  • 14. Ecology <ul><li>Refraining from the use of chemicals and substances that can be harmful to people and the environment. </li></ul><ul><li>Products are made of recycles, renewable or reused materials </li></ul><ul><li>Recycling bins for returning waste, such spent batteries and low-energy bulbs. </li></ul><ul><li>Helping to restore damaged forest. </li></ul>
  • 15. Business idea « To create a better everyday life for the many people »
  • 16. Customer service
  • 17. Catalogs You can sign up for IKEA catalog, which publishes every year for free. It is well-illustrated and contents prices, sizes of furniture and fresh design ideas. Also you can get it at every store or find it on-line.
  • 18. Stores location IKEA stores is well-locaded. For example in Moscow there are 3 shops in different areas. Customers can reach them by free bus from the nearest metro station.
  • 19. Gift cards The IKEA Gift Card is especially handy for holiday gift giving, back-to-college shopping, wedding, and house warming gifts. You can purchase the card at your local IKEA store.
  • 20. Pencils T he store provides tape measures, and pencils and notepads for you to write down price tag details, like where to pick up your item.
  • 21. Home Delivery Delivery ia available in all store locations. We can of course deliver at a later date if you would like. We deliver your new products directly to the room of your choice.
  • 22. Assembly and installation Most IKEA products are designed to be assembled by the customer, but if you prefer, we can offer assembly service f or a small fee.
  • 23. Flat packs IKEA furniture is flat-packed, you can take it home in simple car.
  • 24. Home furnishing advice If you want to make a big change in your home free, qualified, home furnishing advice is available. IKEA offers this service for free.
  • 25. Kids room In every IKEA store you can leave your child in free supervised playroom while you shop.
  • 26. Showroom The store has lots of fully furnished showrooms. You can sit on the chairs, lie on the beds and try out everything.
  • 27. Staff You'll find IKEA staff at information desk s . All of them are ready to help you .
  • 28. Restaurant At the IKEA restaurant you can take a break from shopping. In the restaurant you’ll find healthy Swedish dishes.
  • 29. IKEA food Also you can buy Sweedish food in store.
  • 30. IKEA family Everyone could get Ikea family card at local store. It gives you some advantages : - special prices - email informing - unique offers
  • 31. Return policy If you are not completely satisfied with your purchase, simply return the unused item in its original packaging within 90 days unless noted below.
  • 32. Price tag information You'll find lots of details on the price tag - colors, materials, sizes, etc.
  • 33. THANK YOU!

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