The document discusses how mobile phones have become ubiquitous in India, with 900 million mobile users spending an average of 160 minutes per day on their smartphones. It notes that mobile traffic has surpassed desktop traffic and that mobile is now a mass medium through which all audiences can be reached. The document argues that marketers must view mobile as an effective medium and offers some simple rules for marketing on mobile, such as recognizing that mobile is a personal medium, that all phones are effectively smart, leveraging rich media solutions, and ensuring proper tracking and measurement of mobile campaigns.
25. Mobile is a Mass Medium
All your Audience is on Mobile
There are dozens of form factors
Content Consumption is different
Building Mobile Assets is Key for
Brand Success
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26. The Next Big Question for Marketers
HOW DO I USE MOBILE
EFFECTIVELY AS A
MEDIUM?
ROI?