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How media and communication can support climate adaptation efforts

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NAP Events

Presented by: Lisa Robinson 4.4 Communication and outreach   The session will focus on key considerations and best practices in communication and outreach in the formulation and implementation of NAPs. It will look at such issues as the purpose, objectives, channels for communications and outreach, and the role that media can play. It will also include examples from countries on their communication and outreach programmes.

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How can media and communication support climate adaptation?
Empower •Knowledge and understanding •Skills •Efficacy and motivation •Attitudes, beliefs, norms Enable Discussion •Voice •Participation •Connectedness and support •Innovation •Joint problem-solving •Bridge divides Influence power- holders •Ask questions •Demand answers •Influence the agenda •Facilitate relationships Media and communication can…
Beyond demographics… 1. Know your target audience How to use media and communication effectively?
2. Know what you want to change
3. Be engaging
Start a conversation…
Any questions?

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