Design For Changing The World Exhibition 2010 In Japan Hosted GranmaPresentation Transcript
2010 D esign F or C hanging the W orld E xhibition ~Imagine another life through the products~
Exhibition Summary Imagine their life through the products ・ One in five children -nearly 400 million- have no access to safe water （ Unicef ） ・ Waterborne diseases are estimated to cause more than two million deaths annually （ American Journal of Tropical Medicine and Hygiene ） ・ Each day, 3,900 children die because they lack access to safe drinking water and adequate sanitation （ Unicef ） ・ Nearly two billion people live without access to basic sanitation （ American Journal of Tropical Medicine and Hygiene ） Imagine the underlying social issues from the products Imagine another life through the products Life straw (a point of use water filter) Source: http://other90.cooperhewitt.org/
Tokyo Midtown Access Time and Date: 14 th May 2010(Fri) Opening Party 19:00-21:00 15 th May 2010(Sat)–13 th June(Sun) 10:00-19:00 12 th June 2010 (Sat) Closing Party 19:00-23:00 Venue : Tokyo Midtown DESIGN HUB (Roppongi) Entrance Fee ： Free （ Charges are applicable to some conference/Free event brochure with advance registration ） Size of Audience ; 10,000 (expected) Presented by ： Design For Changing the World Executive Committee Nippon Foundation CANPAN Project Co-presented by ： Tokyo Midtown, DESIGN HUB Japan Industrial Design Promotion Organization (JIDPO) Sponsored by ： Large sized companies (under negotiation) Under the Auspice of ： Ministry of Economy, Trade and Industry, Tokyo Metropolitan Government (Under proposition) Special Supported by ： Eiji Press Inc. Administrated by ： Granma Inc. Event Outline
Back ground Construct a New BOP Benefit Route Through Design Reverse Innovation Developed Country BOP Innovated products Profit Developed Products Consumption Benefit Route
Enhance the interest and understanding about BOP in Japan.
Provide an opportunity in creation of new market focused in the life of people in developing countries (i.e. BOP).
Share the cases of BOP business through the products
Provide an opportunity for the participants to consider the business strategy in developing countries by taking advantage of their strength.
Provide an opportunity for all the people, companies and non-profitable organization to create new Benefit Route.
Program Program Summary Aim & Objective Exhibit the life of BOP （ Exhibition ） Learn the development process of the BOP products （ Workshop ） Perceive the Sustainable design （ Workshop ） Forecast the future life with BOP （ Conference ） BOP Design Award （ 2011 ～）
4 : Conference Vision Participant Participant Participant Participant 3 : Workshop 5 : Developed Countries ・ Life design that saves millions of people? ・ Life design that saves the southern hemisphere? 6 : A life beyond imagination of people in Japan War Malaria Religion AIDS Diversity Gender 2 : Exhibition ・ Who came up with it ？ New Relationship New Relationship Promote the life-design focused in BOP Existing Relationship Existing Relationship Connected with each other The traditional designing approach is to face a social issue, consider how it could be resolved and derive solution for it. However, the main aim of this exhibition is to grasp the living environment of BOP end-users and imagine and understand their needs from existing BOP products. 5 : Designers take the initiative in designing the next BOP product in order to be the subject of new economic system. 4 : Define how the products that target on BOP will drive the future economic system in conference. 3 : Learn the process of BOP product development and its designing mind through workshop. 2 : Understand the underlying social issues that led to the development of BOP products. Imagine the life style of end-user by focusing on design and function of product. 1 : Product =LifeStraw® Environment Education Starvation Poverty Political Scandal Water Shortage ・ Who benefits from it?
Schedule 2010 May – June
Cooper Hewitt National Museum
Project H Design
Ryohin Keikaku Co., Ltd
Ricoh Company, Ltd
Bureau of Industrial and Labor Affairs
Small and Medium Enterprise Agency
United Nations University
Collaborative project partners （ Under negotiation ） ・ Think the Earth Project ・ Jaipur Foot ・ IDEO ・ AXIS ・ Japan Aisaika Organization ・ KAYAC Inc. ・ E-Squire Inc. ・ Sow Experience Inc. ・ Ikejiri Instutute of Design ・ Delft University of Technology ・ Politecnico di Milano ・ Kyushu University ・ Illinois Institute of Technology ・ The University of Tokyo i-School ・ Mono ・ Magazine ・ Royal college of Art ・ Roppongi Academyhills ・ Sendenkaigi Co., Ltd ・ Design Festa ・ TSUTAYA ・ Aoyama Book Center ・ Good Magazine ・ Greenz.jp ・ tokyo2.0 ・ TEDxTokyo 5/11 （ Tue ） Construction execution 5/12 （ Wed ） Construction execution 5/13 （ Thr ） Construction execution 5/14 （ Fri ） Exhibition Opening Party 5/15 （ Sat ） Conference 5/16 （ Sun ） Conference 5/17 （ Mon ） Exhibition 5/18 （ Tue ） Exhibition 5/19 （ Wed ） Collaborative project Workshop 5/20 （ Thr ） Exhibition 5/21 （ Fri ） Exhibition 5/22 （土） Workshop and relevant events 5/23 （ Sun ） Exhibition 5/24 （ Mon ） Exhibition 5/25 （ Tue ） Exhibition 5/26 （ Wed ） Collaborative project Workshop 5//27 （ Thr ） Exhibition 5/28 （ Fri ） Exhibition 5/29 （土） Workshop and relevant events 5/30 （ Sun ） Exhibition 5/31 （ Mon ） Exhibition 6/1 （ Tue ） Exhibition 6/2 （ Wed ） Collaborative project Workshop 6/3 （ Thr ） Exhibition 6/4 （ Fri ） Exhibition 6/5 （土） Workshop and relevant events 6/6 （ Sun ） Exhibition 6/7 （ Mon ） Exhibition 6/8 （ Tue ） Exhibition 6/9 （ Wed ） Collaborative Project Workshop 6/10 （ Thr ） Exhibition 6/11 （ Fri ） Exhibition 6/12 （土） Conference and Closing party 6/13 （ Sun ） Exhibition 6/14 (Mon) Withdrawal 6/15 （ Tue ） Withdrawal 6/16 （ Wed ） Withdrawal
Administration Structure 2010 Design for Chainging the World Exhibition BOP Life Design Executive Committee Co-sponsor （ National Authority ） （ Advertising Firms ） 〔 Media ） （ Public Institutions ） （ Manufacturing Companies ） グループ １ グループ 2 Large Enterprise ・ SMEs （ Technological ） 運営資金 Steering Committee NPO CANPAN Center Granma Inc. BOP Product Design Jury(2011 ～ ) Design Review Committee （ Ten board members ） (2011 ～ ) Partners Tokyo Midtown Design Hub JIDPO Project Manager Finance & Accounting Negotiation Operation Public Relation Promotion Creative ※ Organization of approximately 30 ※ Structured from relevant, NPOs and NGOs ※ Initiation from begging of February, 2009 運営 基準・信頼 協力 Event supporters Administration Structure Event administration
Company Profile ▼ BOP Business: ・ Research/ product development consultation in BOP ・ Marketing design business to connect BOP and enterprises Provide marketing database sales network planning and implementation Connect with oversea partners ▼ Contents Business : ・ Films （ Enterprise PV/CSR report /Event report) ・ Web Contents planning （ E enterprise web-site/Campaign page/ Langind page, etc. ） ・ Deputize event promotion and administration ▼ ソーシャル事業 : 「 Whose real is it!? 」 , administration, CSR investigation 「 Socimo Salon 」 (Our own event), administration The Nippon Foundation, Chuo Roudou Kinko, CANPAN Center, Link Inc., Mizuhonomuraichiba Social Innovation Japan, EightRent Co., Ltd, Socio Engine Associates Name ： Granma.Inc Location ： Nakameguro Meguro-ku Tokyo CEO : Takuto Motomura Founded ： April 2009 Contact ： 03-3793-7210 / FAX ： 03-3793-7210 Web : http://granma-port.jp Mail : firstname.lastname@example.org Company Profile Business Main Clients Partners Achievements
Chuo-Rodo Kinko, Ikiki Community (Website planning and producing)
Nippon Foundation CANPAN project, Local revitalization project (Project planning and producing)
Nippon Foundation CANPAN project, payment (Sales support, poster)
Nippon Foundation CANPAN project, blog forum (sales agent)
Socimo salon (own event, seven times, administration)
Vestergaard Frandsen Inc., Wisepocket Co., Social Design Fund, Econetworks Co., United People Co., Trace Inc., E-square Inc. , etc. Enterprise Managers/ CSR/NPO/NGO reps., more than 200 partners altogether (interviewers of Whose real is it!?/URL:http:// whosereal.causepark.jp/)
 Cooper-Hewitt, National Design Museum Smithsonian Institution, Design for the other 90% (2007) http://other90.cooperhewitt.org/