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Theories of Mass Communication Chapter 11
Marshall McLuhan ,[object Object],[object Object],[object Object],[object Object]
Technological Determinism ,[object Object]
Technological Determinism ,[object Object]
Media History ,[object Object],[object Object],[object Object],[object Object]
Media History ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Media History ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Media History ,[object Object],[object Object],[object Object],[object Object],[object Object]
Media History ,[object Object],[object Object],[object Object]
The Medium is the… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Medium is the Message ,[object Object],[object Object],[object Object],[object Object],[object Object]
Media: Hot and Cool ,[object Object],[object Object]
Cultivation Theory ,[object Object]
Cultivation Theory ,[object Object],[object Object]
Violence ,[object Object],[object Object]
Violence ,[object Object],[object Object]
Cultivation of… ,[object Object],[object Object],[object Object],[object Object]
2 Mechanisms of Cultivation ,[object Object],[object Object]
Assumptions of Cultivation Theory ,[object Object],[object Object],[object Object],[object Object]
Assumptions of Cultivation Theory ,[object Object],[object Object]
Criticisms of Cultivation ,[object Object],[object Object],[object Object],[object Object]

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Comm theory

  • 1. Theories of Mass Communication Chapter 11
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