Generations Research

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Generations Research

  1. 1. ATI Copyright ©, 2007 Auburn Montgomery, Alabama Training Institute , All Rights Reserved . ARE GENERATIONS AT WORK THROUGH THE GAPS? SLIPPING
  2. 2. ATI Copyright ©, 2007 Auburn Montgomery, Alabama Training Institute , All Rights Reserved . Alabama Training Institute [email_address] Sharleen Smith Associate Director
  3. 3. ATI Copyright ©, 2007 Auburn Montgomery, Alabama Training Institute , All Rights Reserved . LET’S ASSUME … You are of the Baby Boomer Generation Your parents are of the Greatest Generation Your children are Gen X Your grandchildren are Gen Y Your younger siblings are Generation Jones Your older siblings are Boomers HOLIDAY WITH FAMILY
  4. 4. ATI Copyright ©, 2007 Auburn Montgomery, Alabama Training Institute , All Rights Reserved . Mom, where is my Ipod? What’s an Ipod? Honey, don’t run in the house… Where are the keys to the SUV? That is a gas guzzling vehicle! He still lives with you? Yes, he is old enough to be on his own. When I was young, my father… HOLIDAY WITH FAMILY
  5. 5. ATI Copyright ©, 2007 Auburn Montgomery, Alabama Training Institute , All Rights Reserved . I remember when…. Will someone sit down and eat dinner? Did you see my new sports car? But you are only fifteen. I can’t deal with all this racket! I don’t know where he is… probably outside. Do you always let the kids run wild? Do you know how wonderful you are. You are going to spoil her. HOLIDAY WITH FAMILY
  6. 6. ATI Copyright ©, 2007 Auburn Montgomery, Alabama Training Institute , All Rights Reserved . Have you seen my 50 Cents CD? Where did you get a CD for .50? No 50 Cents is a rapper? A “rapper” - what are you “wrapping”? Who is going to eat family dinner with me? Where is Great Aunt Velma? We forgot to pick her up at the nursing home. “ I think I am going insane!” HOLIDAY WITH FAMILY
  7. 7. ATI Copyright ©, 2007 Auburn Montgomery, Alabama Training Institute , All Rights Reserved . YOUR WORKPLACE “ No matter how hard we try, we will always be the “young kids” in the back office.” “ Those kids show no respect for authority.” “ I am not staying after 5:00 – I have a life! You need one too.” “ They have no vision or ability to think strategically.” “ They have no real life.”
  8. 8. ATI Copyright ©, 2007 Auburn Montgomery, Alabama Training Institute , All Rights Reserved . YOUR WORKPLACE “ The old geezer stubbornly refuses to accept change!” “ That inexperienced know-it-all has me pulling my hair out!” “ You are right. I am the boss.” “ The kid wants a promotion after six months.” “ We needed this report done now – not later.”
  9. 9. ATI Copyright ©, 2007 Auburn Montgomery, Alabama Training Institute , All Rights Reserved . “ I have not done it yet. You didn’t tell me it was urgent.” “ Take vacation and relax – maybe then you can chill.” “ Why do it that way?” “ I’ll be in the break room.” “ They have no work ethic. They are slackers.” YOUR WORKPLACE
  10. 10. ATI Copyright ©, 2007 Auburn Montgomery, Alabama Training Institute , All Rights Reserved . “ Just tell me what needs to be done. Let me run my own show after that.” How can they stay with this one company for 30 something years!” “ How do they think they can work with email, headphones, and cell phones all “going off?” “ These young folks are changing jobs faster than their parents changed their diapers! YOUR WORKPLACE
  11. 11. ATI Copyright ©, 2007 Auburn Montgomery, Alabama Training Institute , All Rights Reserved . <ul><li>Work trends </li></ul><ul><li>Work schedules/hours </li></ul><ul><li>Org chart hierarchy </li></ul><ul><li>Physical space </li></ul><ul><li>Location of offices </li></ul><ul><li>Décor </li></ul><ul><li>Interactions </li></ul><ul><li>Technology </li></ul><ul><li>Job descriptions </li></ul><ul><li>Role of authority </li></ul><ul><li>Talking </li></ul><ul><li>Dress code </li></ul><ul><li>Customer service </li></ul><ul><li>Authority </li></ul><ul><li>Learning styles </li></ul>GENERATIONS AFFECT in the WORKPLACE
  12. 12. ATI Copyright ©, 2007 Auburn Montgomery, Alabama Training Institute , All Rights Reserved . <ul><li>Benefits </li></ul><ul><li>Rewards and recognition </li></ul><ul><li>Recruiting </li></ul><ul><li>Team building </li></ul><ul><li>Dealing with change </li></ul><ul><li>Managing </li></ul><ul><li>Motivating </li></ul><ul><li>Increasing productivity </li></ul><ul><li>Workplace ethics </li></ul><ul><li>Turnover </li></ul><ul><li>Retention </li></ul><ul><li>Absences </li></ul><ul><li>Commitment </li></ul><ul><li>Promotion </li></ul><ul><li>Hiring </li></ul>GENERATIONS AFFECT in the WORKPLACE
  13. 13. ATI Copyright ©, 2007 Auburn Montgomery, Alabama Training Institute , All Rights Reserved . GENERATIONAL GAPS Stereotypes are used Labels are tossed about Blaming becomes the norm Arguments are growing Excuses are rampant Conflict becomes more confusing Demands to compromise intensify Underestimate commonalities Misuse of diversity
  14. 14. ATI Copyright ©, 2007 Auburn Montgomery, Alabama Training Institute , All Rights Reserved . GENERATIONS SOLIDIFY Creativity Problem solving Blended learning Positive atmosphere Healthy working conditions Synergy Resources pool Growth and progress Diversity
  15. 15. Dividing generations has occurred since the early 1700s. GENERATIONS ATI Copyright ©, 2007 Auburn Montgomery, Alabama Training Institute , All Rights Reserved .
  16. 16. <ul><ul><ul><ul><ul><li>Generations are defined as a </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>population in society where </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>people are born in the same general time span </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>who share key life experiences. </li></ul></ul></ul></ul></ul>GENERATIONS ATI Copyright ©, 2007 Auburn Montgomery, Alabama Training Institute , All Rights Reserved .
  17. 17. Generational differences occur due to the events and conditions during our formative years. GENERATIONS ATI Copyright ©, 2007 Auburn Montgomery, Alabama Training Institute , All Rights Reserved .
  18. 18. Generational labels help to define the differences in who we are, how we view the world, the way we think, our values. However, generational labeling is just one of the influences on adult behavior. GENERATIONS ATI Copyright ©, 2007 Auburn Montgomery, Alabama Training Institute , All Rights Reserved .
  19. 19. Some research defines the overlap as “being on the cusp” or called “cuspers.” Some research identifies separate and distinct generations for the overlap. GENERATIONS ATI Copyright ©, 2007 Auburn Montgomery, Alabama Training Institute , All Rights Reserved .
  20. 20. Generational difference should not be used for excuses. GENERATIONS ATI Copyright ©, 2007 Auburn Montgomery, Alabama Training Institute , All Rights Reserved .
  21. 21. ATI Copyright ©, 2007 Auburn Montgomery, Alabama Training Institute , All Rights Reserved . LET’S THINK … Greatest Generation knows Kennedy was assassinated. Baby Boomers know Kennedy was associated with a drowning. Generation Jones, X and Y knows Kennedy was killed in a plane crash.
  22. 22. ATI Copyright ©, 2007 Auburn Montgomery, Alabama Training Institute , All Rights Reserved . LET’S THINK … Greatest Generation and Boomers believe December 7 was D-day. Jonesers and Xers know it as the day after John Lennon was assassinated.
  23. 23. ATI Copyright ©, 2007 Auburn Montgomery, Alabama Training Institute , All Rights Reserved . LET’S THINK … Most people in the Greatest Generation have never operated a computer. Gen Yers do not know a world without DSL computers.
  24. 24. ATI Copyright ©, 2007 Auburn Montgomery, Alabama Training Institute , All Rights Reserved . LET’S THINK … As kids, the Greatest Generation heard news about overall aspects of a war, over a radio, a month or more after an event had occurred. Gen X and Y watch a battle live, as it occurs, know where people are hidden and who may have been killed along with the unfortunate families.
  25. 25. ATI Copyright ©, 2007 Auburn Montgomery, Alabama Training Institute , All Rights Reserved . Greatest Generation Baby Boomers Generation Jones Generation X Generation Y
  26. 26. ATI Copyright ©, 2007 Auburn Montgomery, Alabama Training Institute , All Rights Reserved . TO UNDERSTAND What are their core values? What do they expect of their leaders? What is their definition of authority? How do they define success? What is a motivational work environment to them ? What are the rewards they enjoy? How are they different?
  27. 27. ATI Copyright ©, 2007 Auburn Montgomery, Alabama Training Institute , All Rights Reserved . Mature Generation Veteran Era Generation G.I. Generation Silent Generation (later years) Traditionalists Depression Generation GREATEST GENERATION
  28. 28. ATI Copyright ©, 2007 Auburn Montgomery, Alabama Training Institute , All Rights Reserved . <ul><li>Born 1920 to 1938 </li></ul><ul><li>Around age 69 years to 87 years </li></ul><ul><li>About 27 million </li></ul><ul><li>Continue to be 5-10% of workforce </li></ul><ul><li>Parents were of Missionary or Lost Generation </li></ul><ul><li>Grew up in and aftermath of Great Depression </li></ul><ul><li>Fought in WWII and Korean War </li></ul><ul><li>Did not necessarily have a lot of children </li></ul><ul><li>Wanted more for their children </li></ul><ul><li>Started the first Girl and Boy Scouts </li></ul><ul><li>Atomic Bomb was global thinking </li></ul><ul><li>Learned patriotism </li></ul><ul><li>Rotary phone and letters to communicate </li></ul>GREATEST GENERATION
  29. 29. ATI Copyright ©, 2007 Auburn Montgomery, Alabama Training Institute , All Rights Reserved . <ul><li>Rat Pack </li></ul><ul><li>Ella Fitzgerald </li></ul><ul><li>Laurence Welk </li></ul><ul><li>Bob Hope </li></ul><ul><li>John Wayne </li></ul><ul><li>Readers Digest </li></ul><ul><li>Life Magazine </li></ul><ul><li>World Book Encyclopedia </li></ul><ul><li>National Geographic </li></ul><ul><li>Shirley Temple movies </li></ul><ul><li>Frank Sinatra movies </li></ul><ul><li>Gone with the Wind </li></ul>GREATEST GENERATION <ul><li>Bonanza </li></ul><ul><li>Leave it to Beaver </li></ul><ul><li>Billy Graham </li></ul><ul><li>Jimmy Carter </li></ul><ul><li>Charleston Heston </li></ul><ul><li>Joe Dimaggio </li></ul><ul><li>FDR </li></ul><ul><li>Bay of Pigs </li></ul><ul><li>Front porch </li></ul><ul><li>Breadlines </li></ul><ul><li>Pearl Harbor </li></ul><ul><li>Coca Cola </li></ul>
  30. 30. ATI Copyright ©, 2007 Auburn Montgomery, Alabama Training Institute , All Rights Reserved . <ul><li>Duty, honor, and conformity before pleasure </li></ul><ul><li>Disciplined and dedicated </li></ul><ul><li>Loyal team player and expect loyalty back </li></ul><ul><li>Works within the system </li></ul><ul><li>Believes they have a legacy to share </li></ul><ul><li>Work ethic of hard work </li></ul><ul><li>Measure work ethic on timeliness, productivity </li></ul><ul><li>Seniority sets promotions and raises </li></ul>GREATEST GENERATION
  31. 31. ATI Copyright ©, 2007 Auburn Montgomery, Alabama Training Institute , All Rights Reserved . <ul><li>Great faith in country and government </li></ul><ul><li>Recognition is from not drawing attention to self </li></ul><ul><li>Possesses superb office interpersonal skills </li></ul><ul><li>Demands quality over time and speed </li></ul><ul><li>Follows the rules as established </li></ul><ul><li>Standard options are fine, no fancy things </li></ul><ul><li>Law and order </li></ul><ul><li>Respect for authority </li></ul><ul><li>Work is an obligation </li></ul><ul><li>Satisfaction is a job well done </li></ul>GREATEST GENERATION
  32. 32. ATI Copyright ©, 2007 Auburn Montgomery, Alabama Training Institute , All Rights Reserved . Beat Generation Generation Jones (latter years) BABY BOOMER GENERATION
  33. 33. ATI Copyright ©, 2007 Auburn Montgomery, Alabama Training Institute , All Rights Reserved . <ul><li>Born 1939 to 1955 </li></ul><ul><li>Age 52 to 68 years old </li></ul><ul><li>About 36 million </li></ul><ul><li>With Gen Jones - forms 45 -50% of workforce </li></ul><ul><li>Came of age in 60’s flower child fantasy </li></ul><ul><li>Grew up with stuff/love materialism </li></ul><ul><li>Sexual revolution </li></ul><ul><li>Highest median household incomes in U.S. </li></ul><ul><li>Vietnam </li></ul><ul><li>Hippies and Woodstock </li></ul><ul><li>Hippies, Black Panthers, Counterculture </li></ul><ul><li>Socialists, Communists </li></ul><ul><li>Space program mania (Sputnik and Apollo 11) </li></ul><ul><li>Rosa Parks </li></ul>BABY BOOMER GENERATION
  34. 34. ATI Copyright ©, 2007 Auburn Montgomery, Alabama Training Institute , All Rights Reserved . <ul><li>Elvis </li></ul><ul><li>Jimi Hendrix </li></ul><ul><li>Beach Boys </li></ul><ul><li>Motown </li></ul><ul><li>Beatles </li></ul><ul><li>Civil Rights Movement </li></ul><ul><li>Muhammad Ali </li></ul><ul><li>Martin Luther King </li></ul><ul><li>Nixon </li></ul><ul><li>Roe vs. Wade </li></ul><ul><li>Gandhi </li></ul>BABY BOOMER GENERATION <ul><li>Doonsbury </li></ul><ul><li>Beatle Bailey </li></ul><ul><li>All the President’s Men </li></ul><ul><li>American Pie </li></ul><ul><li>Saturday Night Live </li></ul><ul><li>Bill Clinton </li></ul><ul><li>George W. Bush </li></ul><ul><li>Prince Charles </li></ul><ul><li>Tony Blair </li></ul><ul><li>Oprah Winfrey </li></ul><ul><li>Gene Simmons </li></ul>
  35. 35. ATI Copyright ©, 2007 Auburn Montgomery, Alabama Training Institute , All Rights Reserved . <ul><li>Workaholics – work hours measure worth </li></ul><ul><li>Highly competitive </li></ul><ul><li>Work a plan </li></ul><ul><li>Idealistic in endeavors </li></ul><ul><li>Team work is essential </li></ul><ul><li>Believe in social consciousness </li></ul><ul><li>Comfortable in the work culture they created </li></ul><ul><li>Change is painful </li></ul><ul><li>Like people to fit the mold </li></ul><ul><li>Believe in limited vacations </li></ul><ul><li>Believe work/life balance is sign of weakness </li></ul>BABY BOOMER GENERATION
  36. 36. ATI Copyright ©, 2007 Auburn Montgomery, Alabama Training Institute , All Rights Reserved . BABY BOOMER GENERATION <ul><li>Age is not a barrier to work </li></ul><ul><li>Want health and wellness </li></ul><ul><li>Push themselves physically as they age more </li></ul><ul><li>Use products that help them regain youth </li></ul><ul><li>Technology brings problems as well as solutions </li></ul><ul><li>Rules should be obeyed </li></ul><ul><li>Rules can be broken if contrary to what they want </li></ul><ul><li>Want to look successful </li></ul><ul><li>Want personal gratification </li></ul><ul><li>Believe in involvement </li></ul><ul><li>Don’t talk, give me money, title, and recognition </li></ul><ul><li>Concerned with their parent’s elderly care </li></ul>
  37. 37. ATI Copyright ©, 2007 Auburn Montgomery, Alabama Training Institute , All Rights Reserved . Baby Boomer (latter years) Baby Busters Late Boomers Isolation Generation Sunshine Generation GENERATION JONES
  38. 38. ATI Copyright ©, 2007 Auburn Montgomery, Alabama Training Institute , All Rights Reserved . <ul><li>Born 1956 to 1965 </li></ul><ul><li>Age 42 to 51 years old </li></ul><ul><li>About 43 million </li></ul><ul><li>With Boomers, form 45-50% of workforce </li></ul><ul><li>Strong need and desire for identity </li></ul><ul><li>Felt overshadowed by Boomers </li></ul><ul><li>Had lots of “stuff” </li></ul><ul><li>Concerned with elderly parent care </li></ul><ul><li>Concerned with child care </li></ul><ul><li>Rebelled against the “looser” values of Boomers </li></ul>GENERATION JONES
  39. 39. ATI Copyright ©, 2007 Auburn Montgomery, Alabama Training Institute , All Rights Reserved . <ul><li>Believe they can change the world </li></ul><ul><li>Early televised image of protest and scandal </li></ul><ul><li>Beatles were over rated </li></ul><ul><li>Nirvana was just noise </li></ul><ul><li>Saw cultural difference and conflict in politics </li></ul><ul><li>Will be the best leaders at the worst of times </li></ul><ul><li>Widely recognized as pivotal voting segment </li></ul><ul><li>Not loyal to a political party </li></ul><ul><li>Largest generational slice of each electorate </li></ul><ul><li>Major interest of top national media </li></ul><ul><li>Saw parents laid off by companies </li></ul>GENERATION JONES
  40. 40. ATI Copyright ©, 2007 Auburn Montgomery, Alabama Training Institute , All Rights Reserved . <ul><li>School integration </li></ul><ul><li>Touch tone phones </li></ul><ul><li>Michael Jackson </li></ul><ul><li>Madonna </li></ul><ul><li>Ice-T </li></ul><ul><li>Prince </li></ul><ul><li>Bryan Adams </li></ul><ul><li>Magic Johnson </li></ul><ul><li>Sandra Bullock </li></ul><ul><li>Bruce Springsteen </li></ul><ul><li>U2 </li></ul><ul><li>Motown </li></ul><ul><li>Monkeys </li></ul><ul><li>ThirtySomething </li></ul><ul><li>Dallas </li></ul><ul><li>Brady Bunch </li></ul><ul><li>The Partridge Family </li></ul><ul><li>Disco </li></ul><ul><li>One of these Nights </li></ul><ul><li>Saturday Night Fever </li></ul><ul><li>Jaws </li></ul><ul><li>Sleepless in Seattle </li></ul><ul><li>Fame </li></ul>GENERATION JONES
  41. 41. ATI Copyright ©, 2007 Auburn Montgomery, Alabama Training Institute , All Rights Reserved . GENERATION JONES <ul><li>Resourceful </li></ul><ul><li>Think globally </li></ul><ul><li>Fun </li></ul><ul><li>Informality appreciated </li></ul><ul><li>Work is an exciting adventure </li></ul><ul><li>Freedom is best reward </li></ul><ul><li>Appreciate money for reward </li></ul><ul><li>Provides feedback immediately </li></ul><ul><li>Likes honesty and no politics </li></ul><ul><li>Non-traditional </li></ul>
  42. 42. ATI Copyright ©, 2007 Auburn Montgomery, Alabama Training Institute , All Rights Reserved . <ul><li>Positive </li></ul><ul><li>Internally competitive </li></ul><ul><li>Do not care for long range planning </li></ul><ul><li>Likes and learns change </li></ul><ul><li>Very upfront about what they want </li></ul><ul><li>Self reliant </li></ul><ul><li>Idealistic but cynical </li></ul>GENERATION JONES
  43. 43. ATI Copyright ©, 2007 Auburn Montgomery, Alabama Training Institute , All Rights Reserved . MTV Generation Nexters Boomlet Video Generation Me Generation GENERATION X
  44. 44. ATI Copyright ©, 2007 Auburn Montgomery, Alabama Training Institute , All Rights Reserved . <ul><li>Born 1966 to 1977 </li></ul><ul><li>Ages 30 to 41 years old </li></ul><ul><li>About 49 million </li></ul><ul><li>Grew up in widespread divorce </li></ul><ul><li>Moms were working moms </li></ul><ul><li>First “latchkey” kids </li></ul><ul><li>Very independent and resourceful </li></ul><ul><li>Questions the meaning of life </li></ul><ul><li>Will not have the wealth as parents did </li></ul><ul><li>First time a pill could have stopped their lives </li></ul><ul><li>Skeptical of government & religious institutions </li></ul><ul><li>Women’s Liberation in action </li></ul>GENERATION X
  45. 45. ATI Copyright ©, 2007 Auburn Montgomery, Alabama Training Institute , All Rights Reserved . <ul><li>Questions authority </li></ul><ul><li>Intensely loyal to people </li></ul><ul><li>Don’t care for short or long term planning </li></ul><ul><li>Time is currency </li></ul><ul><li>Seeks balance in life </li></ul><ul><li>Do not need someone looking over shoulder </li></ul><ul><li>Resilient </li></ul><ul><li>Adaptable </li></ul><ul><li>Entered workforce with economy downturn </li></ul><ul><li>Commitment to work career </li></ul><ul><li>Want open communication regardless of age, title, position or tenure </li></ul>GENERATION X
  46. 46. ATI Copyright ©, 2007 Auburn Montgomery, Alabama Training Institute , All Rights Reserved . <ul><li>The Simpsons </li></ul><ul><li>The Cosby Show </li></ul><ul><li>Family Ties </li></ul><ul><li>The Cure </li></ul><ul><li>Friends </li></ul><ul><li>Guns and Roses </li></ul><ul><li>U2 </li></ul><ul><li>Band-Aid Aids </li></ul><ul><li>Berlin Wall </li></ul><ul><li>The Challenger </li></ul><ul><li>Monica Lewinsky </li></ul><ul><li>OJ Simpson trial </li></ul>GENERATION X <ul><li>Ferris Bueller’s Day Off </li></ul><ul><li>Pretty in Pink </li></ul><ul><li>Breakfast Club </li></ul><ul><li>Barack Obama </li></ul><ul><li>Tom Cruise </li></ul><ul><li>Johnny Depp </li></ul><ul><li>Chris Rock </li></ul><ul><li>Tyra Banks </li></ul><ul><li>Snoop Dogg </li></ul><ul><li>Drew Barrymore </li></ul><ul><li>Andre Agassi </li></ul><ul><li>Cell phones </li></ul>
  47. 47. ATI Copyright ©, 2007 Auburn Montgomery, Alabama Training Institute , All Rights Reserved . <ul><li>Look for a person to whom they can devote loyalty – not a company </li></ul><ul><li>Can spot a phony a mile away </li></ul><ul><li>Rely on peer referrals not other generations </li></ul><ul><li>Embrace technology as a way to control time </li></ul><ul><li>Expect immediate and ongoing feedback </li></ul><ul><li>Comfortable giving feedback </li></ul><ul><li>Work well in multicultural settings </li></ul><ul><li>Desire fun in workplace </li></ul><ul><li>Pragmatic approach to getting things done </li></ul><ul><li>There is no career ladder – career lattice </li></ul><ul><li>Work to live not live to work </li></ul><ul><li>Judged by characteristics given by the media </li></ul>GENERATION X
  48. 48. ATI Copyright ©, 2007 Auburn Montgomery, Alabama Training Institute , All Rights Reserved . GENERATION X <ul><li>Serious about their employability </li></ul><ul><li>Fluid career moves </li></ul><ul><li>Likes flexibility </li></ul><ul><li>Loves taking leave </li></ul><ul><li>Concerned with proper child care </li></ul><ul><li>Carpe diem – can’t count on future </li></ul><ul><li>Will run companies successfully but differently </li></ul><ul><li>Work is a contract or a difficult challenge </li></ul><ul><li>Freedom is reward </li></ul><ul><li>Motivation is to forget rules and do it their way </li></ul><ul><li>Taught to speak up </li></ul>
  49. 49. ATI Copyright ©, 2007 Auburn Montgomery, Alabama Training Institute , All Rights Reserved . MTV Generation (latter years) Boomerang Generation Generation Internet (latter years) Millennial Generation iGeneration MySpace Generation Gen M GENERATION Y
  50. 50. ATI Copyright ©, 2007 Auburn Montgomery, Alabama Training Institute , All Rights Reserved . <ul><li>Born 1978 to 1993 </li></ul><ul><li>Age 14 to 29 years old </li></ul><ul><li>About 74 million </li></ul><ul><li>Lived in Advertising Age </li></ul><ul><li>Raised at the most child-centered time </li></ul><ul><li>Pampered in childhood </li></ul><ul><li>Been showered with attention </li></ul><ul><li>Parents scheduled children with activities </li></ul><ul><li>Merged families and alternative families </li></ul><ul><li>Rode with soccer moms in vans </li></ul><ul><li>Will know more technology in life than others </li></ul>GENERATION Y
  51. 51. ATI Copyright ©, 2007 Auburn Montgomery, Alabama Training Institute , All Rights Reserved . <ul><li>Grew up with affluence with growing economy </li></ul><ul><li>Protected by parents through every situation </li></ul><ul><li>Bumper stickers and shoe polish praise kids </li></ul><ul><li>Used to busy schedule and day timers </li></ul><ul><li>Hung out in groups rarely pairing off </li></ul><ul><li>Only known of terrorism </li></ul><ul><li>Only known of computers </li></ul><ul><li>Treated like friends and equal of parents </li></ul><ul><li>Often busy and stressed in childhood </li></ul>GENERATION Y
  52. 52. ATI Copyright ©, 2007 Auburn Montgomery, Alabama Training Institute , All Rights Reserved . GENERATION Y <ul><li>Programmed parents VCR and computers </li></ul><ul><li>Do not know a world without computers </li></ul><ul><li>Blogs, MTV, Wikipedia, YouTube, Internet </li></ul><ul><li>Last group wholly born in 20 th century </li></ul><ul><li>Well educated </li></ul><ul><li>Earn to spend </li></ul><ul><li>Education is an expense </li></ul><ul><li>One of three is a minority </li></ul><ul><li>Gay parents </li></ul><ul><li>Single parents </li></ul><ul><li>Live Earth is global thinking </li></ul>
  53. 53. ATI Copyright ©, 2007 Auburn Montgomery, Alabama Training Institute , All Rights Reserved . <ul><li>Photo phones </li></ul><ul><li>Email </li></ul><ul><li>Text </li></ul><ul><li>Computer games </li></ul><ul><li>Mean Girls </li></ul><ul><li>Body piercing </li></ul><ul><li>Lord of the Rings </li></ul><ul><li>The Matrix </li></ul><ul><li>Rap </li></ul><ul><li>Hip hop </li></ul><ul><li>Challenger </li></ul><ul><li>First Gulf War </li></ul><ul><li>9/11 </li></ul>GENERATION Y <ul><li>War on Terror </li></ul><ul><li>Columbine High </li></ul><ul><li>Extreme sports </li></ul><ul><li>D.A.R.E. </li></ul><ul><li>Meth </li></ul><ul><li>Pharming parties </li></ul><ul><li>Shoe polished cars </li></ul><ul><li>Robot pets </li></ul><ul><li>Ipod </li></ul><ul><li>Avril Lavigne </li></ul><ul><li>Kelly Clarkson </li></ul><ul><li>Jessica Simpson </li></ul><ul><li>Nelly </li></ul>
  54. 54. ATI Copyright ©, 2007 Auburn Montgomery, Alabama Training Institute , All Rights Reserved . <ul><li>Group orientation </li></ul><ul><li>Hard time focusing </li></ul><ul><li>Have huge goals </li></ul><ul><li>Future is very short term </li></ul><ul><li>“ Success” means “balance” </li></ul><ul><li>Like their own work hours </li></ul><ul><li>Very self confident </li></ul><ul><li>Works well in teams </li></ul><ul><li>Prefers to work independently </li></ul><ul><li>Have high expectations of workplace and people </li></ul><ul><li>Believe in civic duty </li></ul><ul><li>Have stricter moral codes like Greatest Gen </li></ul>GENERATION Y
  55. 55. ATI Copyright ©, 2007 Auburn Montgomery, Alabama Training Institute , All Rights Reserved . <ul><li>Street smart </li></ul><ul><li>Likes diversity </li></ul><ul><li>Willing to work and learn </li></ul><ul><li>Work is means to an end for fulfillment </li></ul><ul><li>Likes structure in the workplace </li></ul><ul><li>Multitasking is easy </li></ul><ul><li>Respects positions and titles </li></ul><ul><li>Believes everyone can work and play hard </li></ul><ul><li>Enjoys the material comfort and the good life </li></ul><ul><li>Demands respect and prove themselves later </li></ul><ul><li>Likes flexibility at work </li></ul><ul><li>Pack mentality </li></ul>GENERATION Y
  56. 56. ATI Copyright ©, 2007 Auburn Montgomery, Alabama Training Institute , All Rights Reserved . GENERATION Y <ul><li>May walk from job if unsatisfied </li></ul><ul><li>Achievement oriented </li></ul><ul><li>Extremely well connected in workplace/networks </li></ul><ul><li>Do not want to be hurried </li></ul><ul><li>Search for person to help them achieve goals </li></ul><ul><li>Works easy with Greatest Generation </li></ul><ul><li>Look for ways to shred stress in lives </li></ul><ul><li>Looks at companies’ altruism </li></ul><ul><li>Loyal consumers </li></ul><ul><li>Taught to speak up and wants others to do so </li></ul><ul><li>Want to be challenged </li></ul><ul><li>Expect to be paid well </li></ul><ul><li>Want friendly environments </li></ul>
  57. 57. ATI Copyright ©, 2007 Auburn Montgomery, Alabama Training Institute , All Rights Reserved . STRENGTH Multitask/ techno -savvy Yers Work/life balance Xers Adaptable Jonesers Service oriented Boomers Stable Greatest
  58. 58. ATI Copyright ©, 2007 Auburn Montgomery, Alabama Training Institute , All Rights Reserved . OUTLOOK Hopeful Yers Skeptical Xers Cautious Jonesers Optimistic Boomers Practical Greatest
  59. 59. ATI Copyright ©, 2007 Auburn Montgomery, Alabama Training Institute , All Rights Reserved . WORK ETHIC Determined Yers Balanced Xers Independent Jonesers Driven Boomers Dedicated Greatest
  60. 60. ATI Copyright ©, 2007 Auburn Montgomery, Alabama Training Institute , All Rights Reserved . LEADERSHIP Pulling together Yers Value competence Xers Likes team Jonesers Want consensus Boomers Trust hierarchy Greatest
  61. 61. ATI Copyright ©, 2007 Auburn Montgomery, Alabama Training Institute , All Rights Reserved . AUTHORITY Polite Yers Not intimidated Xers Not impressed Jonesers Crave it Boomers Respectful Greatest
  62. 62. ATI Copyright ©, 2007 Auburn Montgomery, Alabama Training Institute , All Rights Reserved . RELATIONSHIPS Inclusive Yers Fluid Xers Reluctant to commit Jonesers Personal Gratification Boomers Personal Sacrifice Greatest
  63. 63. ATI Copyright ©, 2007 Auburn Montgomery, Alabama Training Institute , All Rights Reserved . DIVERSITY No majority race Yers Fully integrated Xers Integration partially implemented Jonesers Integration began Boomers Segregated Greatest
  64. 64. ATI Copyright ©, 2007 Auburn Montgomery, Alabama Training Institute , All Rights Reserved . FEEDBACK Wants feedback at the push of a button Yers Interrupts and asks for feedback Xers Year round feedback Jonesers Once a year with documentation Boomers No news is good news Greatest
  65. 65. ATI Copyright ©, 2007 Auburn Montgomery, Alabama Training Institute , All Rights Reserved . COMMUNICATION Internet, cell phones, text during the work day Yers Cell phones, emails, anytime Xers Phones and meetings Jonesers Face to face Boomers In writing / memo or letter Greatest
  66. 66. ATI Copyright ©, 2007 Auburn Montgomery, Alabama Training Institute , All Rights Reserved . MONEY Earn to spend Yers Conserve Xers Save and spend Jonesers Buy now, pay later Boomers Put it away and pay cash Greatest
  67. 67. ATI Copyright ©, 2007 Auburn Montgomery, Alabama Training Institute , All Rights Reserved . FAMILY Merged families Yers Latch key kids Xers Disintegrating Jonesers Disengaged Boomers Traditional nuclear Greatest
  68. 68. ATI Copyright ©, 2007 Auburn Montgomery, Alabama Training Institute , All Rights Reserved . MANAGEMENT STYLE Collaborative Yers Self-commanding Xers Paticipatory Jonesers Competitive Boomers Chain of command Greatest
  69. 69. ATI Copyright ©, 2007 Auburn Montgomery, Alabama Training Institute , All Rights Reserved . CAREER GOALS Build parallel careers Yers Build a portable career Xers Build yourself in job you love Jonesers Build a stellar career Boomers Build a legacy Greatest
  70. 70. ATI Copyright ©, 2007 Auburn Montgomery, Alabama Training Institute , All Rights Reserved . Needs to hear ideas by linking to strategic plans. Needs help in work/life balance programs. Needs to use diversity in offices and teams. Must handle conflict with generations immediately. May need to lighten up about work times. Use rewards such as raises and promotions. Provide elderly care programs. Be visible and available for younger workers. Need public recognition and status Run political interference for younger workers. Boomers need to allow fun in the workplace. Value their history. CLOSING THE GAPS Baby Boomers
  71. 71. ATI Copyright ©, 2007 Auburn Montgomery, Alabama Training Institute , All Rights Reserved . Include Jonesers in work decisions and info. Discuss project expectations right away. Allow Jonesers some changes, if not more. Provide elderly and child care programs. Jonesers do not trust politics and office games. Offer flexibility in schedules. Schedule career discussions. Provide feedback continuously. Link employee work to “bottom line” performance. Delegate more work to younger employees. Allow them to have fun and balance their lives. Jonesers do not like offices with conflict. CLOSING THE GAPS Generation Jones
  72. 72. ATI Copyright ©, 2007 Auburn Montgomery, Alabama Training Institute , All Rights Reserved . Show employees the future. Value their risk-taking. Xers see authority as casual – so be flexible. Break bonds of tradition. Invest in talent. Build balance into their work. Add fun into workplace. Offer flexibility in schedules. Create continuous learning/training program. Others need to be computer literate. Xers like to be flexible with changing rules. Reward with time off. Allow them to test authority figures. CLOSING THE GAPS Generation X
  73. 73. ATI Copyright ©, 2007 Auburn Montgomery, Alabama Training Institute , All Rights Reserved . Others need to focus on performance results not how, when and where got it done. Assign group projects for Yers. Provide engaging and varying experiences for Yers. Benefits with tuition pay off, career path, child care. Maintain advanced technology to keep Yers. Yers need to be constantly challenged. Allow Yers to share their new ideas. Offer flexibility in their schedules. Yers jobs need to fit personality. Yers need intervention with health factors. Yers need work in friendly & positive environment. Yers want to be respected and treated fairly. CLOSING THE GAPS Generation Y
  74. 74. ATI Copyright ©, 2007 Auburn Montgomery, Alabama Training Institute , All Rights Reserved . Our shared hunger for knowledge and the thrill of pooling our intellectual resources and discoveries creates a climate where age has become irrelevant.
  75. 75. <ul><li>Sean Clayton, Department of Energy, Generational Core Values , 2007. </li></ul><ul><li>Craig Seigle, Washington Post, Some Call it the Jones , April 6. 2000. </li></ul><ul><li>Cosmo Landsman, The Sunday Times (London), I’ve Finally Found My Generation , November 2004. </li></ul><ul><li>Geoff Williams, The Entrepreneur Magazine , 2000. </li></ul><ul><li>David Wastell, Telegraph.co.uk , 2001. </li></ul><ul><li>http://en.wikipedia.org , 2007. </li></ul><ul><li>U.S. Census Bureau, 2006. </li></ul><ul><li>Douglas Coupland, Generation X: Tales for an Accelerated Culture , 2005 </li></ul><ul><li>Ron Zemke and Claire Raines, Generations at Work , 2000. </li></ul><ul><li>William Strass, Commentary on Nightly Business Report , 2007. </li></ul><ul><li>Reynol Junco and Keanna Mastrodicasa, Connecting to Net.Generation , 2007. </li></ul><ul><li>CMS Report, The New Workforce , February 2007. </li></ul><ul><li>United Way, Building Relationships with Generations X and Y , 2007. </li></ul><ul><li>www.fgiwqorld.com , Four Generations , 2007 </li></ul><ul><li>Deloitte and Touche USA LLP, Connecting Across the Generations in the Workplace , 2007. </li></ul><ul><li>Cam Marston, Four Generations in the Workplace , Marston Communications, 2007. </li></ul><ul><li>Sean Clayton, Department of Energy, Generations at Work , 2007. </li></ul>REFERENCES

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