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ASAE Learning Lab: Membership Mktg on a Shoestring featuring Elizabeth Engel and Kathleen Wilson

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  • Place a bag of M&Ms at each seat at a board meetingDress up as an M&MGive out M&M prizesThe ideas are endless!
  • ASAELab09MembershipMktg

    1. 1. Membership Marketing on a Shoestring BudgetTuesday, August 18, 20099:00 – 10:15 a.m.<br />Content Leaders:<br />Elizabeth Weaver Engel, MA, CAE, Director of Marketing & Sponsorship, NACHRI<br />Kathleen Wilson, CAE, Executive Director, NATLE<br /><br />Connecting Great Ideas and Great People<br />
    2. 2. Case Study:American Political Science Association<br />What happens when you have TONS of Word of Mouth<br />…and it’s all BAD?<br />
    3. 3. Case Study:American Political Science Association<br />Membership is <br />(say it with me) <br />EVERYONE’S business<br />
    4. 4. Case Study:American Political Science Association<br />Who is allowed to say… <br />“Yes”<br />
    5. 5. Case Study:American Political Science Association<br />Take the long view<br />
    6. 6. Case Study:American Political Science Association<br />Bad WOM  Good WOM<br />
    7. 7. The Membership Culture<br />How does your board viewmembership recruitment?<br />
    8. 8. The Membership Culture<br />Create Your #1Membership Marketing Team!<br />
    9. 9. The Membership CultureVolunteer Leaders<br />The Courtship<br />The Engagement<br />
    10. 10. Membership<br />Training CampforVolunteer Leaders<br />
    11. 11. The Membership CultureVolunteer Leaders<br />Get promises and keep score<br />
    12. 12. The Membership CultureProfessional Staff<br />Paying Members = Paid Employees<br />Everyone works in membership<br />Orient, train, teach<br />
    13. 13. The Membership CultureProfessional Staff<br />Earners vs. Spenders<br />Bomb the “silos”<br />Every contact counts<br />
    14. 14. The Membership Culture<br />Reward & Celebrate!<br />
    15. 15. Case Study: Consortium for School Networking<br />It’s all in the details<br />
    16. 16. Case Study: Consortium for School Networking<br />Word of Mouth <br />(again)<br />
    17. 17. Case Study: Consortium for School Networking<br />Volunteers are your BEST resource<br />
    18. 18. Case Study: Consortium for School Networking<br />DO sweat the small stuff<br /> (sometimes)<br />
    19. 19. SAMPLE CHART FOR BOARD<br />
    20. 20. Lifetime Value of a Member<br />
    21. 21. MAJ Board Baseball<br />Batter Up for the 2008-09 Game!<br />Singles<br />Michelle Bloomfield<br />Petra Green<br />Freddie King<br />Otis Rush<br />Hubert Sumlin<br />M. WatersDinah Winters<br />Triples<br />Eric Clapton<br />Robert Cray<br />Ronnie Earl<br />Buddy Guy<br />Steven R. Vaughan<br />Grand Slams!<br />Barry Adams (5)<br />Richard Chalmers (4)<br />Sue Pyle (7)<br />Martha Stewart (11)<br />Gary Wilkins (6)<br />Tom Wright (8)<br />Louise Zambri (9)<br />Doubles<br />Cindy Axelrod<br />John Blaine<br />Pat Blaire<br />Jeff Caster<br />Mimi Caster<br />The Dugout<br />Clive Akins<br />Merry Schmidt<br />Tommy Ponders<br />Stu Robinson<br />Alexis W. Senn<br />Thanks to Susan Smith, Development Director, MI Association for Justice<br />
    22. 22. Membership Fun<br />M&Ms –The Real Meaning<br />m<br />m<br />Membership& Money!<br />m<br />m<br />m<br />m<br />m<br />m<br />m<br />
    23. 23. Come on Down to the Membership Roundup!<br />Who: The FSA Board<br />What: A Membership Phonathon<br />When: September 15th Noon – 3:00 p.m. BBQ & fixins will be served<br />Where: The FSA Corral, 123 Main Street<br />
    24. 24. Your TurnAudience Q & A<br />
    25. 25. Shoestring Experience<br />
    26. 26. Tie it all up!<br />Tips for the shoestring marketer<br />
    27. 27. Contact Information<br />Elizabeth Weaver Engel, MA, CAE<br />Director of Marketing & Sponsorship<br />NACHRI<br /> 703.797.6041<br />Kathleen Wilson, CAE<br />Executive Director<br />NATLE<br /> 850.668.6905<br />SEE YOU NEXT YEAR!<br />Annual Meeting & Expo<br />August 21 - 24, 2010<br />Los Angeles, CA<br />
    28. 28. Mark Your Calendar<br />2010 Online Conference<br />for Small Staff Associations<br />January 26-28, 2010<br />Visit for more information<br />