Android apps promotion and ads optimization in Japan market

AndroidDev.jp 2011/2/21 LLCEmail: lui_okada@samurai-international.jp Twitter: @Lui_AppsDev Facebook: lui.okada WEB: http://samurai-international.jp/

           

Tokyo Kobe

350,000 RankingTube 300,000 [iOS/Android][Android] YouTube 50 250,000 Viewer iOSiOS 3 200,000Andronavi 1 150,000[iOS/Android] [iOS] 100,000iOS 50,000 0 2010.6.20 2010.6.27 2010.7.4 2010.7.11 2010.7.25 2010.8.1 2010.8.8 2010.8.15 2010.8.22 2010.8.8.29 2010.9.5 2010.9.12 2010.9.19 2010.9.26 2010.10.3 2010.10.10 2010.10.17 2010.10.24 2010.10.31 2010.11.07 2010.11.14[iOS] [iOS]iOSCharity Clock[iOS] iPhone 2009 Android NGO 2010PLAS

  2010 10  CTR 9%!  AndroNavi1

AndroNavi 11 12 1 1 2 2 1 2011 2 14

10.12 10.18 10.25 11.2 11.11 11.17 11.24 12.1 12.7 12.15 12.22 DL 12.292011.1.5 1.11 1.18 1.25 2.1 2.8 2.14 0 5000 10000 15000 20000 25000 30000 35000 40000 45000 50000

iPhone RankingTube DL Total Sum120,000100,000 80,000 60,000 40,000 20,000 0

         

  Android  

STP B A

Product Ø  Ø 

Price Ø  Ø  Ø 

Place •  • 

Promotion •  •  •  •  • 

Market

RankingTube AppStore1 Market

           AR NFC   UI    Android/iOS    

UI CTR UI •  •  • 

RankingTube

US EU 10 ( ) US EU

120.00%100.00%80.00% Others Windows Mobile60.00% IOS40.00% Android BlackBerry OS20.00% Symbian 0.00% Share Share 2010 Market 2014 Market(IDC Worldwide Converged Mobile Device Operating System Market Shares and 2010-2014 Growth)

Free Apps Trend in US (Destimo Report November 2010)

Paid Apps Trend in US (Destimo Report November 2010)

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LLC  Email: lui_okada@samurai-international.jp  Twitter: @Lui_AppsDev  Facebook: @lui.okada  Pages: @samurai.international  Mail lui_okada@samurai-international.jp

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Android apps promotion and ads optimization in Japan market

by George Goda on Feb 21, 2011

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