Google challenged us to provoke the industry on whether agencies need CIOs / Innovation Directors. My response was to question whether any CIO can actually be any good - as such a diverse set of skills are needed.

1. pril
PROVOCATION 8
Google Firestarters
Nadya
Powell, CIO
@NadsBads

2. PROVOCATION 8
CIOS ARE GENERALLY ONLY 50% GOOD

3. PROVOCATION 8
CIOS ARE GENERALLY 50% BAD

4. KNOW THE USER.
KNOW THE MAGIC.
CONNECT THE TWO.
Creative Lab, Google

5. KNOW THE USER.
CHANGING
BEHAVIOUR
&
EXPECTATIONS
BUSINESS
OBJECTIVES
& CHALLENGES
TYPICALLY A PLANNER?

6. KNOW THE MAGIC.
CREATIVITY TECHNOLOGY INVENTION
TYPICALLY A CREATIVE OR TECHNOLOGIST?

7. DOES A CIO NEED TO BE TWO PEOPLE
TO BE 100% GOOD?

8. LETS GO BACK TO „CONNECT THE TWO‟

9. “ANYTHING THAT
WON‟T SELL, I
DON‟T WANT TO
INVENT...IT‟S SALE
IS PROOF OF
UTILITY, AND
UTILITY IS
SUCCESS”

10. CONNECT THE TWO
MUST BE
GOOD
PEOPLE
MUST WANT IT

11. TO BE 100% SUCCESFUL A CIO MUST
KNOW
THE USER
KNOW
THE MAGIC
+ +
CONNECT THE
TWO

12. TO BE 100% SUCCESFUL A CIO MUST
COLLABORATE

13. INNOVATION SOCIAL
A COLLABORATION OF INNOVATION DIRECTORS
@InnovationSoc

14. INNOVATION SOCIAL
A COLLABORATION OF INNOVATION DIRECTORS
DEFINE THE
ROLE
INNOVATE
COMMS
INNOVATE
BUSINESSES
@InnovationSoc

15. INNOVATION STORIES
Our inaugural event on:
1. How businesses have challenged marketing
2. How marketing must challenge business models
http://csinnovation.eventbrite.co.uk/
@InnovationSoc

16. FUNDAMENTALLY WE MUST NEVER
GET THE FORECAST WRONG
http://www.youtube.com/watch?v=uqs1YXfdtGE